Study Shows Word Of Mouth Makes, Breaks Videogames

Posted by simoniker on Monday November 17, 2003 @11:21PM from the ngage-is-great-pass-it-on dept.

Thanks to GameSpot for their analysis of a new Zelos Group study on videogaming, in which it's calculated that "...over 70 percent of respondents say conversations with friends are the primary means for securing information on games." The study co-ordinator elaborates further, reporting that "...face-to-face conversations with friends is the primary source for information about games, with websites coming in second. Instant messaging among friends is probably the second most influential kind of word of mouth communication, and then online forums." However, he has this dire caveat: "Forums offer publishers the most direct influence over word of mouth outside of guerilla marketing techniques, but online forums are inherently full of noise: 'fanboy' rants and antisocial behavior foremost."

2 of 60 comments (clear)

Min score:

Reason:

Sort:

Re:Enter the Matrix by jrc313 · 2003-11-18 00:10 · Score: 2, Interesting

Show me a single positive review of it then. Personally I think that the reason it sold so well may have something to do with the fact that review copies were only made available after the game had shipped.
get a warez friend by DrSkwid · 2003-11-18 00:24 · Score: 2, Interesting

I just ask him which are worth trying

If there's one great quality filter it's having 10 new games a week to try

--
There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter