Study Shows Word Of Mouth Makes, Breaks Videogames

Thanks to GameSpot for their analysis of a new Zelos Group study on videogaming, in which it's calculated that "...over 70 percent of respondents say conversations with friends are the primary means for securing information on games." The study co-ordinator elaborates further, reporting that "...face-to-face conversations with friends is the primary source for information about games, with websites coming in second. Instant messaging among friends is probably the second most influential kind of word of mouth communication, and then online forums." However, he has this dire caveat: "Forums offer publishers the most direct influence over word of mouth outside of guerilla marketing techniques, but online forums are inherently full of noise: 'fanboy' rants and antisocial behavior foremost."

Comments

We're tired

[lowmagnet]

We're tired of clicking through Nokia N-Gage ads to get to the front page of game sites. We are also tired of clicking through Nokia N-Gage ads to get to articles. Also, we are tired of clicking through N-Gage ads to get to screenshots, or the next 'page' of the review.