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In Search of Stupidity

Alex Moskalyuk writes "There are dozens of titles on 'corporate excellence.' Management types like them. They teach the best practices from known companies and let you know how ABC Inc. or XYZ Corp. became such a glorious business as it is. In Search of Excellence (ISBN: 0446385077) is one of them, deserving the title of 'management bible' from its publishers. Apart from the minor detail that some of the data in the book was faked. At times like these, where do you turn for a good management advice?" Read on for Alex's review of an alternative text, Merrill R. Chapman's In Search of Stupidity. In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters author Merrill R. Chapman pages 256 publisher APress rating 10 reviewer Alex Moskalyuk ISBN 1590591046 summary Over 20 Years of High-Tech Marketing Disasters

Rick Chapman, on the back of the dustcover, features an impressive resume of MicroPro, Ashton-Tate, IBM, Inso, Microsoft, Novell, DataEase, Stromberg, Sun Microsystems, Teradata and Ziff-Davis. For those who just recently caught up to speed with the computer industry, some names might sound unfamiliar. Indeed, a great many tech companies were driven into the ground either by poor management practice or poor product planning.

About the book

The author explores the stories of Digital Research, MicroPro, Ashton-Tate, Borland, Motorola, Novell, Netscape and a slew of ASPs (Application Service Companies), as well as dot-coms, to derive lessons on mismanagement. Chapman also talks about current behemoths, IBM, Intel and Microsoft, telling stories of numerous product failures and the ways the companies have managed to deal with each blow. Apple Computer is also mentioned, but don't forward a copy of the title to your local friendly Mac zealot -- contemplating Apple's current market share and influence on the market (with some speculations on what could have been done), Chapman calls Apple the world's largest irrelevant company.

Want to learn secret skills of ruining a perfectly good product line? How about being a great company for thousands of developers and then pissing off almost 100 percent of them? Want to get a clear roadway on publishing two parallel software products that compete with one another, while even the sales people are unable to clarify the differences? In Search of Stupidity takes the reader on the joyous ride, following closely the growth and downfall of technological giants.

Developers! Developers! Developers!

Famous Joel Spolsky provided a preface for Chapman's title, where he provided some interesting statistics about world's largest consumer software companies as well as thoughts on the issue of who runs the company better -- programmers or business majors? "When Pepsi-pusher John Sculley was developing the Apple Newton, he didn't know something that every computer science major in the country knows: handwriting recognition is not possible. This was at the same time that Bill Gates was hauling programmers into meetings begging them to create a single rich text edit control that could be reused in all their products," writes Spolsky, implying that people who run software or hardware companies better have some knowledge about their business.

Chapman's critique of that preface runs throughout the book -- the famous setback that can be expected from the developer's community is the notion that the code should be re-written for the new version, as the old one simply is too buggy and it's easier to start anew.

What's good about the book

In the introduction chapter Chapman provides a great overview of what to expect in the book. His style is lively, full of analogies and old tales. The book is marked by a good sense of humor, without actually going into jokes (except for occasional re-telling of Intel Pentium FPU-related humor). All the companies who were not big enough to deserve a separate chapter but still stupid enough to be in the book are mentioned in introduction. Street Technologies, who in an advertising brochure bravely claimed the owner of its software could "eliminate half of the work force," and whose literature probably never made it through the mail room. Syncronys, who sold the SoftRAM product, which promised to "double your computer memory," except for the fact it didn't actually do it. Project Iridium from Motorola, which burned through $5 billion before figuring out that market for thousand-dollar phones and hundred-dollar service charges was a bit limited.

The table of contents can be found on the book Web site, and from the subchapter names like "The Great Pentium Bunny Roast" one can deduct that the book is full of good humor mixed with sarcasm. Sometimes Chapman is merciless when mentioning some of his stories' subjects. Here's his introduction to a chapter on Netscape vs. Microsoft battle:

If you like the horror movies, you know the cast usually sports a character you've come to think of as The Idiot Who Deserves to Die. He's the knucklehead who runs screaming into the path of Godzilla just as the giant reptile is heading out to spend a relaxing afternoon destroying Tokyo, and gets squashed like a bug. The dimwit who sticks his noggin out of the deserted cabin in the woods and yells out "Mad slasher? What mad slasher?" just before the mad slasher decapitates him. The space-bound fumble-fingers who always manages to drop his blaster right when the Tentacle of Doom is zeroing it on him for lunch. If Marc Andreessen, co-founder of one-time wonder company Netscape, ever gives up high tech for a career in horror movies, he'll play that character.
The author does provide a pretty good collection of facts on just what Netscape has done wrong, and how Microsoft's onslaught could have been avoided, so the quoted paragraph is not just an attempt to personally insult Andreessen. Here's a story of Ashton-Tate and its leader Ed Esber, who eventually ruined the company:

Esber did fancy himself something of a business guru, and one of his favorite quotes was "A computer will not make a good manager out of a bad manager. It makes a good manager faster and a bad manager worse faster." He had something there. It had taken George Tate about 5 years to build Ashton-Tate to software giant status; it would take Ed Esber only 2.5 years to put the company on the road to ruin. And Esber had a PC on his desk the entire time.

Debunking the myths

Besides providing a lot of good stories from the history, Chapman also tries to dispell some myths about the industry. Most of the myths somehow involve Microsoft, which is hardly surprising, provided Chapman dedicated more attention to software companies than hardware companies. He describes the attitude towards the company in the early stages of the industry development, points out why ISVs flocked towards DOS/Windows instead of more stable OS/2, and denies the common belief that Bill Gates' project owes most of its success to the deal with IBM to put DOS on the PC.

Chapman also analyzes the mistakes made, and shows how Apple Computer could've been the 99% market share vendor right now, but a few stupid mistakes in the company's past allowed for better short-term gains while leading the company into oblivion. In the last chapter, the demise of dot-coms and application service providers is told in a sort of haphazard way, without going into details of any specific company. Chapman keeps his sense of humor and is not so full of sarcasm and "I told you so" attitude as Philip Kaplan's F'd Companies .

Overall

The book is an enjoyable read, and with roughly 250 pages of interesting and fact-packed text makes an informative one, too. Even if you have been in the industry long enough to know better about the mistakes Chapman names, the book is worth reading just to re-fresh the past memories and learn some juicy details about the companies' internals (Chapman personally worked in MicroPro's WordStar team and at Ashton-Tate, among others). For others, it's a great learn to take a look at serious and less-serious screw-ups by major technological companies.

Each chapter is preceded by a caricature. The chapter on MicroPro shows WordStar and WordStar 2000 pointing a gun to one another's head with an apparent attempt to pull the trigger. The chapter on OS/2 (titled The Idiot Piper) shows that very idiot piper playing apparently a tune of OS/2, while the products designed for the operating system are heading off the cliff. Chapter on Intel's Pentium flop features bunny suits dancing around the barbecue fire with equations like "9/3 = 2.999" on their aprons.

In Search of Stupidity is an excellent source of information, analysis and good laughs. It's one of the few industry titles that will give you a large supply of stories to re-tell to other developers over a beer. Chapman's book is also an excellent case study collection of anti-management rules that one should avoid when running a high tech company.

You can purchase In Search of Stupidity from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.

66 of 282 comments (clear)

  1. Good management advice by scumbucket · · Score: 5, Funny

    I turn to OSDN and the various /. editors for my management advice.......

    --
    CMDRTACO CHECK YOUR EMAIL!
  2. Found it. by grub · · Score: 5, Funny


    In Search of Stupidity

    Your search is over.

    --
    Trolling is a art,
    1. Re:Found it. by IFF123 · · Score: 3, Insightful

      An obligatory despair.com quote:
      Never underestimate the power of stupid people in large numbers...

      --
      Who took my tinfoil hat?
    2. Re:Found it. by wafflemonger · · Score: 4, Interesting

      This is not far from the truth. One of the chapters in the book is on why dBase is all but gone. The guy who was in charge saw a way to make money but alienating everyone who used dBase. He sued anyone who made a clone, interoperable program, or add on. He tried to blead dry all those who actually used dBase. As I read the chapter I laughed and laughed because it looked a lot like SCO all the way down to the CEO who could not shut up.

  3. Stupidest Management Advice Book Ever by ewhac · · Score: 2, Interesting

    The stupidest management/leadership advice book ever: Make It So, by Wess Roberts and Bill Ross.

    And I say this as a Trek fan.

    Schwab

  4. Why not by Evil+Adrian · · Score: 5, Funny

    Find someone in your family that has management experience and is successful, and ask them for advice?

    If you don't have anyone in your family that has successful management experience, then it's just not in your genes. Give up now.

    --
    evil adrian
    1. Re:Why not by willfulbard · · Score: 2, Funny

      And if you DO have somebody who says they have a successful management experience in your family, give it up anyway because its only an evil lie of upper management.

    2. Re: Why not by Black+Parrot · · Score: 2, Funny


      > Find someone in your family that has management experience and is successful, and ask them for advice?

      > If you don't have anyone in your family that has successful management experience, then it's just not in your genes. Give up now.

      We were talking about ordinary businesses, not the Mafia.

      --
      Sheesh, evil *and* a jerk. -- Jade
    3. Re:Why not by Malcontent · · Score: 2, Interesting

      The problem is that there is no right answer. A commonly used analogy is this.

      Let's have 100 people flip a coin. If your coin ends up heads take a step forward, if it turns up tails take a step back. After a thouand flips can the guy that's in first place honestly say he was successful because he flipped good?

      Every day people make a thousand decisions based on the information they have at the time. In retrospect some of those decisions turned out to be bad but at the time there was probably a perfectly good reason for doing it.

      It seems to me the biggest factor in being a successful company is to have enough padding to be able to make lots of mistakes and still survive. MS has a monoply and that monopoly enables them to make hundreds of mistakes and still survive. They can afford to gamble and hope that they get one hit out of a hundred misses. Netscape, Apple and other companies don't have that luxury. One mistake and they die, if they don't die it takes years to get back up on their feet.

      Finally the biggest mistake management makes is thinking that their enemy will act like them. Since most people are basically honest and decent they tend to presume that their competition will act in an honorable way. When the opposition desides to act in horrible, sleazy and illegal ways to beat them they get surprised and get beaten. Your competition will lie to you, act like your firend, sign contracts with you, and then steal your techonologies, customers and vendors and then turn around and drive you out of business. As Bill Gates said once "hold your friends close, hold your enemies closer". He knows exactly how to win and he also knows that winning has nothing to do with morals or ethics. He knows to leave his morals at the door when he enters the MS campus.

      --

      War is necrophilia.

  5. It wasn't lying, it was a matter of emphasis. by harriet+nyborg · · Score: 5, Funny
    "We didn't fake the data. It's called an aggressive headline."

    Now where have we heard that before? At least these guys will be able to get a job in the Bush administration.

    1. Re:It wasn't lying, it was a matter of emphasis. by Anonymous Coward · · Score: 3, Funny

      At least these guys will be able to get a job in the Bush administration

      I don't know about that. Along with their campaign call center, I'm pretty sure they outsourced that to India, too.

  6. Basic Laws of Human Stupidity by handy_vandal · · Score: 2, Offtopic

    This is a great read:

    THE BASIC LAWS OF HUMAN STUPIDITY by Carlo M. Cipolla

    Excerpt:
    "... human beings fall into four basic categories: the helpless, the intelligent, the bandit and the stupid."

    See also:

    True Stupidity

    -kgj

    --
    -kgj
    1. Re:Basic Laws of Human Stupidity by FattMattP · · Score: 2, Funny
      I really liked this one:
      McBride fell 12 stories, hitting the pavement like a Hefty Bag filled with vegetable soup.
      From http://www.truestupidity.com/analogies.htm
      --
      Prevent email address forgery. Publish SPF records for y
  7. Re:Blue collar envy by BillFarber · · Score: 5, Insightful
    Most managers work for the better of the company and are burdened by workers who "just work there". No sense of loyalty or obligation to the ones who hired them in the first place.

    On the flip-side, there are quite a few IT professionals that get products completed inspite of the (non-technical) bosses who are only trying to further their own career. Loyalty works both ways. Why should I be loyal to a company that might lay me off next week and outsource the work I'm doing?

  8. The CIS majors must know something the CS don't by hellfire · · Score: 3, Insightful

    When Pepsi-pusher John Sculley was developing the Apple Newton, he didn't know something that every computer science major in the country knows: handwriting recognition is not possible.

    Yes it is, and Apple did it. This is not a pro apple rant, but the 1.1 release of the Newton handwriting recognition system was lauded as "pretty good." That's something funny to say, but at the time no one came close to that level except for Palm. Palm has a handwriting recognition system that also works very well, except you simply have to write a certain way, and it doesn't recognize your specific style. Now we have the tablet PC from microsoft with handwriting software. Exactly what is so impossible about handwriting recognition?

    I was a CIS major, and hell I didn't know handwriting recognition wasn't possible? I always thought the CIS majors were smarter, and now I have proof!

    --

    "All great wisdom is contained in .signature files"

    1. Re:The CIS majors must know something the CS don't by jc42 · · Score: 3, Informative

      Back in the 1970's, a bunch of guys at Rand implemented a very successful handwriting input package. It even included an editor that used a lot of the standard editor's marks to make changes.

      They commented that there was a serious misunderstanding of the difficulty of handwriting recognition: If you want the computer to take a page of handwriting and recognize everything on it, that is nearly impossible. But if the computer can follow the handwriting as it is written, the job is fairly easy.

      They also made the point that their software was typically only around 90% accurate (counting characters) when a person started using it. But it improved quickly. This wasn't because the software learned your writing; it didn't. It was because, when it drew the wrong character, you did it over until the software got it right. This trained the person to write in a way that the software could recognize. One side effect was that users of their system had noticably better handwriting after a few days.

      But reading a sheet full of handwriting is still a very difficult task for a computer. Is there any software that does it well enough that you don't have to edit the results?

      --
      Those who do study history are doomed to stand helplessly by while everyone else repeats it.
    2. Re:The CIS majors must know something the CS don't by SandSpider · · Score: 2, Informative

      I owned two Newtons, and my handwriting is atrocious. The 1.1 OS recognized my printing extremely well, however, with a much better success record than Graffiti.

      It should also be noted that Graffiti existed on the Newton before there was a Palm. It's just that the Newton's Graffiti window was software, rather than reserving a huge portion of potential screen space for a fixed Graffiti window. I'm not saying that was a bad idea, but it was a difference since the Palm had Graffiti in mind when they made it.

      The only real reasons that the Palm succeeded where the Newton failed were the size of the Palm vs. the Newton and because you could program the Palm in C rather than the (custom, but super-cool) Newtonscript. Oh, and the whole Windows compatibility thing, I suppose. I forget if Newton had any Windows software, though I tend to doubt it. Never had a reason to check it out, though.

      =Brian

      --
      There is nothing so good that someone, somewhere, will not hate it.
    3. Re:The CIS majors must know something the CS don't by rifter · · Score: 3, Interesting

      "Now we have the tablet PC from microsoft with handwriting software."

      And by all accounts it is useless.

      Handwriting recognition is HARD, and while Palm's stuff works, it's kind of cheating, since you have to conform to their writing style.

      You had to do that with Apple's (unfoprtunately patented) technology. The joke was that they made it look like you were teaching the newton to recognize your handwriting, but in reality your Newton taught you how to write legibly. It was genious, honestly. I thought it was kind of funny going through the "training" sequence complete with lines right out of a "Big Chief" notebook from elementary school.

  9. Re:Blue collar envy by MuParadigm · · Score: 5, Insightful


    "No sense of loyalty or obligation to the ones who hired them in the first place."

    After years of down-sizing and raided pension funds, many employees have learned their sense of coporate loyalty and obligation from the corporations themselves.

    And I hardly see how this is a "blue-collar" experience.

  10. DEC by Detritus · · Score: 2, Interesting

    I've always wondered how DEC transformed itself from a great computer company (PDP-8, PDP-10, PDP-11, VAX, Alpha) to a historical footnote.

    --
    Mea navis aericumbens anguillis abundat
    1. Re:DEC by A+nonymous+Coward · · Score: 5, Insightful

      DEC was like Data General and every other mini-computer maker. They thought they had eliminated, or were eliminating, all rationale for mainframe computers. What they really had done was point out the path for computers cheap enough for small groups who couldn't afford big computers, and couldn't get any satisfaction from the corporate mainframe computer center. The PC was just an extension of this decentralization. But these minicomputer makers were too arrogant to understand that, and laughed at PCs as being useless. They didn't realize that just as small departments might want their own computers, so might individuals.

  11. ASP? by gpinzone · · Score: 2, Funny

    ASPs (Application Service Companies)

    Gee that's "ceculiar" acronym.

  12. Best Management Book ever written? by JayBlalock · · Score: 5, Insightful
    I'd say Sun Tzu's 'The Art of War'. Despite being 2,500-odd years old, I can't think of any single text with more plain useful advice for how to manage a major competitive venture of any sort.

    One who knows the enemy and knows himself will not be in danger in a hundred battles.

    One who does not know the enemy but knows himself will sometimes win, sometimes lose.

    One who does not know the enemy and does not know himself will be in danger in every battle.

    --
    Bush: He's Liberal in all the wrong ways.
    1. Re:Best Management Book ever written? by JayBlalock · · Score: 2, Informative
      I would agree, on the whole, that treating business as a *cutthroat* war is a bad thing. Look at Microsoft. However, on the flip side, any system needs some competition - AKA chaos - to keep it from sliding into entropy and self-destruction.

      However, Art of War actually addresses this - talks about how one shouldn't wage war on anyone you don't NEED to, and how the costs and problems with managing an empire go up pretty much exponentially, the more territory you control. The conclusion is don't go to war unless you have a really good reason, and peaceably coexist if it's possible.

      So in that sense, it still holds true economically - any monopoly will eventually crumble into ruin under its own weight, but only after causing great destruction. Same as empires.

      --
      Bush: He's Liberal in all the wrong ways.
    2. Re:Best Management Book ever written? by JayBlalock · · Score: 2, Interesting
      You appear to be making the fundamental mistake of assuming that "common sense" is indeed common.

      If the lessons in the book were that obvious, why would the RIAA be waging war on its own customer base? Or SCO emboiled in a series of ever-escalating court battles (rather similar to a seige) that will one way or another end in its destruction? Or (here's some flamebait) why did our government send troops halfway across the world without any sort of good plan on what to do after the battle was over?

      Jesus's advice in the Bible seems pretty clear too - be nice to people and they'll usually be nice to you. Yet after 2,000 years we also haven't gotten that one down. (and Christians are often the WORST offenders...)

      --
      Bush: He's Liberal in all the wrong ways.
    3. Re:Best Management Book ever written? by travdaddy · · Score: 2, Insightful

      Similarly, Machiavelli's The Prince, a 500-year old text, also has useful advice. Its advice is meant for rulers who wish to keep their country such that the ruler will not be overthrown. It's easy to apply to management.

      --
      Adidas To Bring Back Sneakernet
    4. Re:Best Management Book ever written? by Rinikusu · · Score: 4, Insightful

      Are you a military history buff? I'm by no means not, but you know, as straight-forward as you seem to make it sound, it appears that Sun-Tzu's teachings would have been sorely needed by many. /* I mean, "Attack him where he is unprepared, appear where you are not expected." Well. Thanks for that advice. And here I was doing the opposite, attacking where prepared and appearing where expected. Silly me. */

      Imagine had Saddam's generals had thought to extend their line so the famed "hail mary" would have been actively opposed? Apparently, Saddam's generals were not thinking about those principles in their defense planning. And let's look at all those wars with straight lines of troops, battling on flat terrain and what not back in the 1700's and 1800s. And now witness the "resistance" in Iraq: We are totally unprepared to fight a guerilla war with conventional troops. Most of our technology and training is still heldover from the Cold War where we envisioned broad, sweeping formations and movements between huge masses of men in Eastern Europe. Which is great when you're fighting conventional formation warfare. But when your enemy instead becomes a couple people whipping up homemade bombs with readily available materials and blowing up your troops a couple at a time.. The "terrorists" are certainly attacking our Army where we are unprepared and not expected. /* Hey. Worked well for Napolean in Russia, didn't it?*/

      Actually, yes, it did. It was the Weather and lack of preparation (see fertile country comment). Napolean may have overestimated his force or underestimated the Russians understanding that all they had to do was stall his forces enough until Winter came. At which point, the foreign forces would have to deal with the weather AND locals used to the weather. Napolean came trudging back to France in defeat, however his forces were still loyal to him and from my recollection, came to his call when he reascended power. /* Deep. Very deep. */

      You'd be surprised. Many armies have sufficient manpower, but insufficient logistics to keep those lines supplied. Food, fuel, etc. The Chinese continually outpaced their supply lines during the Korean War. In the Winter. Which meant they had to stop and wait for food and what not (the Korean Peninsula is apparently very infertile during the winter, at least my mom told me that..). Because of modern warfare, it's not enough to just be able to steal your food, you've got to provision for fuel, etc. Why did it take as long as it did to advance to Baghdad? Because we couldn't risk outrunning our fuel trucks, and securing the routes that the convoys would travel. /* I could see how this practical advice could be useful, for those of us who indeed make no mistakes. */

      Your comment actually makes sense. Everyone makes mistakes. In fact, many mistakes that are made are not seen until after they are exposed as mistakes. See Gulf War I. I believe that in hindsight, those Generals in charge of defending Iraq saw the flaws in their defense that allowed the virtually unopposed American forces to enter Iraq.. However, I think the intention is: Strive for perfection. Doing it half-assed is a recipe for disaster. Think and double think your moves and assess and reasses your data. If it's worth doing, do it right. That sorta thing.

      --
      If you were me, you'd be good lookin'. - six string samurai
    5. Re:Best Management Book ever written? by CrystalFalcon · · Score: 2, Insightful
      True, but if someone didn't understand "attack the enemy where he is weak" before reading Art of War, they're not going to understand it either.

      So let me tell you one thing I did learn from The Art Of War, or rather, its preface. It is about the greatness of generals, in their roles of peacekeepers of the people.

      It makes an analogy to a family of three healers (practicioners of medicine, whatever). It says, that the oldest and greatest of the three brothers sees sickness before it takes shape, and banishes its spirit from the victim, and therefore, his name does not get out of the house.

      The middle brother sees and cures disease when it is still extremely minute, so his name does not get out of the neighborhood.

      As for me, the story ends, with the youngest brother speaking, I puncture veins, prescribe potions, and mix cures, so from time to time, my name is heard amongst the Lords.

      The lesson in this is not "A stitch in time", it's a far more fundamental one: that for more professions than are apparent at first, visibility of a skill can be inversely proportional to the actual skill level.

      The preface goes on to explain how this relates to peacekeeping, that true generals and military leaders never need to fire a single shot.

      (It is easy to bash various contemporary leaders here, which I won't do; the lesson is far too important to score cheap points.)
    6. Re:Best Management Book ever written? by Merk · · Score: 2, Informative

      Ah, but it also says that leaders should be feared but *respected*. Machiavelli strongly recommends against being hated. He says that's the worst thing that can happen to a leader. Are you sure you've read it?

      And what could be more "Machiavellian" than putting pretenses of being nice to your employees to keep them from doing mass walkouts?

  13. Speaking of which by Otter · · Score: 4, Funny
    I was browsing the local tech bookstore a couple of years ago, when Enron was all over the front pages, and noticed a book with a tilted E on the cover. I asked the staffers "Is this book "How to Succeed by Imitating Enron" on sale? They all burst out laughing, conferred and decided to mark it up as a collectors' item instead.

    Apple Computer is also mentioned, but don't forward a copy of the title to your local friendly Mac zealot -- contemplating Apple's current market share and influence on the market (with some speculations on what could have been done), Chapman calls Apple the world's largest irrelevant company.

    I dunno -- it's pretty much accepted among zealots that Apple management between Steve and Steve was disastrous. Most of us can't hear the word "ameliorate" without cringing.

    1. Re:Speaking of which by Animats · · Score: 2, Insightful

      Apple's market share today is lower than it was the day Gil Amelio left.

  14. So what? by paiute · · Score: 4, Insightful

    The easiest thing in the world is to look back and deride the losers while applauding the winners and point out why each is what it is. It's a little harder to pick them in advance.

    What do you get out of reading this book? Unless it is some tools for making predictions, you might as well rip out the pages and wipe your ass with them.

    As for Netscape vs. Microsoft, well, if you can't figure out why that happened (clue: it had nothing to do with Andreessen being an idiot or deserving to die), then you have no business attempting to analyze more subtle corporate interactions.

    --
    If Slashdot were chemistry it would look like this:Cadaverine
  15. Re:The question is ... by borkus · · Score: 4, Interesting

    are stupid people ever aware that they're behaving stupidly?

    The answer is "usually not".

    However, smart (not stupid) people may still benefit from the book. Even generally smart people occasionally behave in stupid ways. Also, something often intuitively appears stupid, but you can't quite say why. Essentially, it looks like an Anti-Patterns book for business.

    Ultimately, the difference between smart and stupid is whether or not you make mistakes. It's whether or not you learn from your own mistakes - or better still from the mistakes of other.

  16. Remember... by Doverite · · Score: 2, Funny

    The difference between genius and stupidity is that genius has its limits.

    --
    You can legislate morally you can't legislate morality
  17. Hyperbole by hacksoncode · · Score: 3, Funny

    If CIS majors were smarter, you would have realized that what he meant was: "handwriting recognition that is good enough to be usable and not to piss many people off isn't possible for the reasonably forseeable future".

  18. no surprise by agusus · · Score: 4, Funny
    Apart from the minor detail that some of the data in the book was faked.


    Well, DUH. What else did you expect in a "management bible"??
  19. more reviews of this book by zontroll · · Score: 2, Informative

    VeryGeekyBooks has more reviews of this book.

  20. Re:Blue collar envy by gorbachev · · Score: 4, Interesting

    Why should I be loyal or obligated to someone who will fire my ass in a second, if the company's bottom line dictates it?

    Think about it.

    I have long since decided that my obligation is to my work only, i.e. that I will do my job and all of it the best I possibly can.

    If a new employer comes along and decides to offer me better compensation or otherwise offer a better deal, I'm outta here just as fast as I would, if the company's quarterly earnings were dissapointing and they laid me off. At no circumstance will I EVER feel obligated to do anything just because someone has a fancier title than I do and is my boss.

    That sort of stuff is for lambs.

    I'm paid to do a job, nothing more or nothing less. That's where my obligation starts and ends.

    --
    In Soviet Russia, I ruled you
  21. Best management guide: OfficeSpace by Helpadingoatemybaby · · Score: 4, Insightful
    As an expert on stupidity (I have worked for many stupid people over the years, and have often been one myself) I can make some recommendations.

    I have now become the "stupid manager" of my small but growing business and I've realized that I just have to remember what my stupid bosses did over the years, and don't do what they did. Sounds easy, but it isn't. I just saw OfficeSpace again. I saw a little of myself. I was afraid.

    Bosses like improvements. Radical change. Go faster, go faster. They tend to like this because that's how they got where they are -- right or wrong they tend to have hard driving personalities. Employees don't like constant change, in my opinion. No one likes coming to work and finding a new policy on their desk about their TPS report cover sheets. Change is useless much of the time.

    I call this "overbehaviour." Doing something -- anything -- because it... just needs to be improved! Most improvements aren't.

    So now that I'm the boss I'm trying to change as little as possible. Try and keep things in a rhythm and ask people to help come up with ideas. Not for internal processes, but for products. And then, give control of that idea to the guy who came up with it. It's his baby, let him nurture it. Let him take credit for it. People tend to live up or down to your expectations.

    Use this to make the customer happier.

    Ultimately, that's all that matters.

    --

    The baby's fine -- please stop sending business cards.

  22. Never ask by BillsPetMonkey · · Score: 3, Insightful

    management consultants. Ever thought what management consultants do? I used to be one. They get paid good money to dress unpopular decisions up as the results of their 'independent studies'. What do they actually know about management? I graduated in history and started with a consultancy 2 years after graduating. There is never an industry as nepotistic and bent as management consultancy - that's how I got the job (through a friend).

    My advice? Ask the oldest guy (or the person who's been there the longest) in your company what they did last time the same thing happened. They usually know, but you might not know that.

    --
    "It's not your information. It's information about you" - John Ford, Vice President, Equifax
  23. Managment 386 by extremesanity · · Score: 2, Interesting

    I took a Management class in college where we spent a large amount of time focusing on some of the strategies successful companies used. It was all good at the time because the companies were pulling in massive amounts of customers and money. However several years after that class, these companies that were bragging about their innovative strategies were failing.

    A few that I can remember was AOL and the Time Warner merger, Jack Welch and GE, and some others.

    Just goes to show you, just because your successful in the short term with some crazy new strategy, doesn't mean it is a good one.

  24. Re:Blue collar envy by gorbachev · · Score: 2, Insightful

    I used to be loyal to a fault. Then I noticed the corporations treat their employees like commodity regardless.

    Was buddy-buddy with the bosses, too. I still am, whenever the boss is someone I would be friends with if he wasn't my boss, but I don't make the mistake of thinking that means anything in my professional life.

    --
    In Soviet Russia, I ruled you
  25. Joel Sposky's preface makes me puke by RealProgrammer · · Score: 3, Insightful
    Netscape's monumental decision to rewrite their browser instead of improving the old code base cost them several years of Internet time, during which their market share went from around 90% to about 4%, and this was the programmers' idea. Of course, the nontechnical and inexperienced management of that company had no idea why this was a bad idea. There are still scads of programmers who defend Netscape's ground-up rewrite. "The old code really sucked, Joel!" Yeah, uh-huh. Such programmers should be admired for their love of clean code, but they shouldn't be allowed within 100 feet of any business decisions, since it's obvious that clean code is more important to them than shipping, uh, software.

    Hindsight is 20/20. If Marc Andreesen said the code sucked, and needed a rewrite, then it sucked and needed a rewrite. How long would it have taken to add all the latest features to the old code base?

    Microsoft had the Mosaic code. They were not going to rewrite it, even though it sucked, because that would not be "good business". They sold the sucky product to win a short-term victory, and they're still doing it today.

    Delivering good products should always be the goal. Given the choice between A) competing against Microsoft at repackaging bad code and B) rewriting the code completely, the choice is obvious.

    Sposky and Chapman appear to believe that market domination defines correct decisionmaking. Criticize people for not understanding the business they're running, but don't criticize them for having integrity.

    --
    sigs, as if you care.
    1. Re:Joel Sposky's preface makes me puke by hondo77 · · Score: 2, Informative

      They sold the sucky product to win a short-term victory, and they're still doing it today.

      Somebody marked this as Insightful? Microsoft won the war. Utterly. How long would it have taken to use the old code base? Less time that to code the new features and write everything else from scratch. Guaranteed.

      Integrity? How much integrity does Netscape have? None because they're gone.

      --
      I live ze unknown. I love ze unknown. I am ze unknown.
    2. Re:Joel Sposky's preface makes me puke by oskillator · · Score: 4, Insightful
      Sposky and Chapman appear to believe that market domination defines correct decisionmaking. Criticize people for not understanding the business they're running, but don't criticize them for having integrity.

      Criticizing people for not understanding business is precisely what Joel was doing. Delivering good products not the goal of a software company; making money is. Making a good product is a luxury, and it turned out to be one that Netscape couldn't afford. Staying stagnant for three years while your competitor's product is making steady improvements is not the path to victory.

      Also:

      If Marc Andreesen said the code sucked, and needed a rewrite, then it sucked and needed a rewrite

      I'm pretty certain you're not attributing godlike infallibility onto Mr. Andreesen, but I can't parse this sentence any other way. What is it you're trying to say?

    3. Re:Joel Sposky's preface makes me puke by MrWa · · Score: 4, Interesting
      Sposky and Chapman appear to believe that market domination defines correct decisionmaking. Criticize people for not understanding the business they're running, but don't criticize them for having integrity.

      Not *all* decision making - just business decision making. The decision to completely rewrite the code was based on the merit of the code alone - not on the business or market implications. That is what Sposky and Chapman seem to be saying: programmers should program and leave business decisions to those that know the market.

      There really isn't a good analogy that can compare to this. The decision was basically: stop all shipment of our product so that it can be completely redesigned, built, and tested or attempt to improve the already existing product. The fact that a competitor, with an inferior product, was able to continue shipping while making improvements points to the former being a bad decision.

      This is, of course, all considered in a vacuum while looking at the end results. Other factors besides the code rewrite played a major role in how the "browser war" turned out.

      Delivering good products *is* the goal. Given the choice between A) shipping inferior code that can be incrementally made better and B) shipping NO code while your competitor takes all market share, the choice is obvious. This is the case in every business: you seldom, if *ever*, want to ship NOTHING for months or years at a time (so that you can completely redesign your product) while your competitor becomes firmly entrenched in the market.

    4. Re:Joel Sposky's preface makes me puke by OeLeWaPpErKe · · Score: 2, Interesting

      If you think this is the case you should not live in a capitalistic country. It's just not the way things work.

      You must tolerate inefficiency, stupidity, etc for a while, after which you MAY get the chance to undo some of the damage.

      You need to convince the people who don't know their own field and the people with wrong (as in not conforming to your view of the world) assumptions both think of you as useful and not dangerous to them (I'm still working on the not dangerous part).

      Outclassing people in an attempt to gain something will not work. Even though it constructs a better product it's a destructive action, which not only shows that you have the ability to attack others, but that you're good enough to succeed. So don't do it.

      A good product is very simple, in the end gain > losses. I believe netscape 6.0 does not satisfy that condition. Even though the code is good (I've had a demo, and indeed, it works very nicely, it all clicks together perfectly) it is a complete disaster.

      The "good" product managed to destroy the entire product line of the company creating it. It may be interesting from an artistic point of view (and therefore appeal to open source programmers) but the product sucks.

    5. Re:Joel Sposky's preface makes me puke by Karadryel · · Score: 2, Interesting
      Sposky and Chapman appear to believe that market domination defines correct decisionmaking. Criticize people for not understanding the business they're running, but don't criticize them for having integrity.

      I think some of the other replies are looking at this the wrong way - it is *not* always the right decision to keep bolting on new functionality to an old and broken infrastructure. Even when the alternative is not shipping anything for X years, that may be a better decision.

      *However*, in the case of the internet browser business, this was a bad decision. Why? Because the goodness of a browser isn't based solely on the features it supports, it's based on how widely it's programmed to. In some other situation, it might have made sense to release nothing ... you let the competitor have the market for a few years, then show up with the super-powered new version and everyone switches back. If you've got the capital, make the investment. (Note that this seems to be what MS is doing with Longhorn - check back in 5 years to see how it worked out)

      With the browser, however, once Netscape stopped shipping product people stopped using it, and the web went to supporting just IE. The point is just that in the particular case of the browser, because it's not a stand-alone technology but a platform, and so its "goodness" is a function not just of the platform but of what supports it, the rewrite decision was, well, ill-advised. In short, they didn't understand their business.

  26. Re:How about a good patterns/anti-patterns book? by Animats · · Score: 2, Informative

    It exists. "The Concept of the Corporation", by Alfred P. Sloan. He put together General Motors.

  27. Here's another good book on poor decisions by Hoi+Polloi · · Score: 2, Interesting
    Check out Barbara Tuchman's (author of "The Guns of August" and "A Distant Mirror") book "The March of Folly". She is not only an excellent historian but a very good author. "The March of Folly" is about choices being made contrary to one's own self-interest (as she puts it). It is a subject matter very applicable to today's news. George Bush, et al, should read it.

    Amazon Link

    --
    It is by the juice of the coffee bean that thoughts acquire speed, the teeth acquire stains. The stains become a warning
  28. Re:Blue collar envy by *weasel · · Score: 4, Insightful

    corporate loyalty requires trust on both sides.

    the default 'trust' that employees have for employers is gone. Wildly growing management compensation vs the stagnation of working wages, raiding of benefits packages, downsizing, outsourcing, fly-by-night conversions of 401k shares into company shares... why again should the workforce trust the average company?

    when a group of guys is doing unpaid overtime in serious crunch mode to ship software, only to be put on the street with no severance just after the code is turned in, 2 weeks before christmas, not in a noble attempt to save what part of a failing-company that they can, but rather to -maximize-profit-, all the while petitioning the board 'forgive' a multimillion dollar loan for a gulfstream... well, i don't exactly see where the employee is making a mistake by taking the realist viewpoint of 'i just work here'.

    sure, the boss is not necessarily the root of all evil. but the employee is well served to assume that he is, until such a time as he has proof that he is not. and in our current employment situation, that just isn't happening by and large.

    --
    // "Can't clowns and pirates just -try- to get along?"
  29. Re:Working for the Bush adminstration? by October_30th · · Score: 2, Insightful
    drunken escapades

    Nothing wrong with that.

    blowjobs from interns

    Nothing wrong with that.

    complete ignorance about foreign policy?

    As opposed to the current president who has single-handedly alienated the rest of the world?

    --
    The owls are not what they seem
  30. Best practices? I can sum it up in three points.. by pla · · Score: 5, Insightful

    You don't need a book to tell you how to manage people well... It boils down to just a few simple points:

    1) Break down the "big" tasks into personal-project-sized chunks. If a large number of underlings complain about the size of those chunks, adjust accordingly. If one or two people complain, tell them to quit whining.

    2) Leave people alone to do their work. Realize that deadlines will occasionally slip, and some people will have bad weeks on occasion. If one or two people consistantly underperform, axe them. If everyone consistantly fails to do their work in time, the problem sits at your own desk.

    3) Give people a reason to remain loyal and do their work. Money obviously forms the single biggest motivating factor, but pride in their work, credit for exceeding expectations, and comfort in their jobs matters quite a lot as well. If your best worker always comes in at noon and leaves at eight (at a 9-to-5 company), don't complain, but rather appreciate that someone knows when they do their best work. Same applies to attire - Unless your underlings deal directly with the public, every day should count as a dress-down day, within reason. PJ's obviously do not seem acceptible, but jeans and a T-shirt? A tie doesn't make people more productive, despite what management-types seem to believe. It just makes them uncomfortable.


    Overall, I suppose I can sum this up in two abstractions - Treat people like you would like them to treat you (golden rule, basically); and, if everyone seems to complain about you, don't assume you have a lazy team, start looking at your own job performance.

  31. Re:Best management guide: OfficeSpace by TopShelf · · Score: 2, Interesting

    This is one aspect of diversity that's often overlooked. As we try to ensure that departments and companies have a sprinkling of various races, genders, creeds, and personality types, one thing that's often overlooked is that not everyone within a group needs to be a "caffiene achiever." There are perfectly good workers who aren't interested in a promotion, but are happy doing what they're doing - very often, they're dependable and are worth their weight in gold in a pinch.

    An example would be a night-shift computer operator. I had that position as a 23-year old, but moved up the first chance I got to the daytime shift, then programming, etc. For the department, the next couple years were a constant hassle of finding people to adequately fill the night shift - either they didn't stick around long, or (in one unfortunate case) were more interested in stealing laptops than actually working. Eventually, we found an older guy who was a few years away from retirement and was interested in steady work. He took the position, and has performed well in it for the last 5 years.

    I guess the overall lesson is that customer satisfaction can often by strengthened by dependability, which can suffer when management is constantly reshuffling teams in search of marginal improvements.

    --
    Stop by my site where I write about ERP systems & more
  32. Re:Blue collar envy by malkavian · · Score: 4, Interesting

    Actually, after having worked for others, both good and bad, and myself (having employed others), I've come to the conclusion that it's often not a mistake to believe the boss is the root of all evil.

    A good boss is one that knows what you're meant to be doing, and communicates it to you effectively, then lets you do what you're hired to do, and get on with it.
    The unfortunately all too frequent boss is indeed one who knows the buzzwords (after all, that's how (s)he got hired). After that, it's all about making themself look good.
    I worked in one place, where the manager (actually, tech director) produced a lovely little Gantt chart with all the work schedules I was meant to be doing for the next 60 days.
    All with pretty, and short titles, so they looked neat on the side of the page.
    Unfortunately, on asking what the first 5 days of work actually entailed, I got the answer that he didn't know (and he wrote the project plan!).
    Same with the second and third 5 days.
    It took me 4 days of running round the company, talking with anyone I could find, until I found anyone (one of the sales chaps that met with the clients on a particular meeting) that had any idea what it was meant to be.
    Then, it turned out the estimate was wrong.
    Every step of the way, all I got from the boss was 'You're meant to be at this point now, the chart says so..'.

    However, having worked for a great boss, I know the other side of things also.
    That chap used to have a project planner talk to us, explain how we should tailor our estimates by bringing up questions about how long debugging would take, talking to other people, unexpected errors that always creep up..
    In the end, he got reasonable figures from us on how long it would really take.
    Higher management often didn't like the figures, but he let it be known that they could have crap for less time, and probably end up with people leaving, and a working solution for the time given, and hold onto experienced employees.
    He then left us to get on with work, while intercepting all attempts from above to poke and prod us at our desks, and otherwise get in the way.
    He was good enough at the job to know we weren't slacking, and a good enough manager to know how to get the best out of people.
    That, trust me, is a great rarity in the business world, where it's often believed that the numbers are what people adhere to, rather than people defining what the numbers should say.
    When the numbers say what people should be doing, you give rise to books such as the headliner for this topic..

  33. Re:Blue collar envy by MrResistor · · Score: 5, Insightful

    Most managers work for the better of the company and are burdened by workers who "just work there". No sense of loyalty or obligation to the ones who hired them in the first place.

    Only an idiot, or someone completely ignorant of standard business practices over the last few decades, would blame lack of employee loyalty on the employees.

    Here's a clue for you: Loyalty is earned. Companies that show loyalty to their employees have loyal employees. I think it's kind of funny when allegedly highly educated MBAs can't understand that basic relationship.

    --
    Under capitalism man exploits man. Under communism it's the other way around.
  34. Bad Hyperbole by hellfire · · Score: 2, Insightful

    Your statement is incorrect, and frankly so is the statement made by the author of the book.

    There are tons of examples of decent handwriting recognition. This was an attempt by the author of the book to sound clever and funny while pointing out Sculley as a bad CEO (and to the trained eye, it was a failed attempt). Sculley WAS as bad CEO, but that was simply because he had no understanding of technology over all. To a businessman, nothing is impossible, but a good technology CEO knows the limits of what can technology can provide vs how much money can be spent.

    If you frame the statement correctly you are right. For example you can't make a handwriting recognition system that's not based on a fully sentient AI that could recognize any one person's distinct handwriting and translate it into digital characters. But you can make perfectly acceptable systems, depending on who you are making it for, that is effectively handwriting writing recognition.

    --

    "All great wisdom is contained in .signature files"

  35. Microsoft's big mistakes by roca · · Score: 5, Insightful

    > According to Rick Chapman, the answer is
    > simpler:
    > Microsoft was the only company on the list that
    > never made a fatal, stupid mistake. Whether this
    > was by dint of superior brainpower or just dumb
    > luck, the biggest mistake Microsoft made was the
    > dancing paperclip. And how bad was that, really?

    Microsoft's past is littered with failures: Microsoft Bob, early versions of Windows, early versions of PocketPC, all versions of Smartphone so far, the original MSN "Blackbird", LAN Manager, UltimateTV, Windows At Work, Windows DNA, and huge internal projects like Pyramid and Cairo that never even saw the light of day --- these are just some of the examples.

    None of these mistakes were fatal simply because Microsoft could always fall back on the revenues of their OS monopoly, and later Office monopoly.

    It gets my goat when people point to companies like Netscape and say "they deserved to be crushed by Microsoft, because they made mistakes". Everybody makes mistakes. The difference is that the monopolist gets a lot more lives.

    Ditto for Intel. What other company could have survived the IA64 debacle? Yet Intel has, on the back of its x86 near-monopoly.

  36. Re:The question is ... by utopyr · · Score: 2, Funny

    Thanks for the link! I told a lot of my friends about that story right after it came out, & now I can show it to them. I'm surprised I hadn't found a link to it before, because I'm pretty good at searching the Internet, if I might say so myself.

  37. Not totally irrelevant... by imnoteddy · · Score: 2, Funny
    Chapman calls Apple the world's largest irrelevant company

    If it weren't for Apple, who would Microsoft steal user interface ideas from?

    --
    No electrons were harmed creating this post, though some may have been subjected to electrical and/or magnetic fields.
  38. one reader to another by lonb · · Score: 2, Interesting

    I read this book... don't waste your time if you are remotely familiar with computer and tech history.

    --
    "Ain't I a stinka..." - Bugs
  39. Management and Machiavelli by waterbear · · Score: 2, Insightful

    Machiavelli was pulling half of it out of his arse. The problem with the Prince ...

    Well, the 'Prince' only represents part of Machiavelli's output on the subject of government (read management), and IMO he's much underrated by treating him only as author of the 'Prince'. In the 'Discourses' he gives dispassionate analysis of the strengths and weaknesses of different types of government/management -- especially the ways in which each type tends to decay -- a close point of contact with the current topic -- and also he makes it clear that princes/autocrats are not his preferred style anyway.

  40. Re: The question is.... Is history applicable? by G4from128k · · Score: 2, Insightful

    In other words, is it useful either to pick out really smart things companies have done, or really dumb things companies have done, and say "Do this, and you'll succeed; do that, and you'll fail"?

    The core assumption made by the student of history is that tomorrow will be like yesterday. The core assumption made by readers of business books like In Search of Excellence is that my company is like their company. Too bad these assumptions are so often wrong.

    They say that those who don't learn from history are doomed to repeat it because the blindly repeat the failures) But it is also true that those who do learn from history are doomed to repeat it because they blindly repeat the successes. The point is that context is important and context is different in different companies and in different times.

    --
    Two wrongs don't make a right, but three lefts do.
  41. Re:Handwriting recognition not possible by Frobnicator · · Score: 4, Interesting
    Rather than throw around claims about one group not knowing the impossible and another group able to pull it off...

    Handwriting recognition, or understanding strokes, is a difficult but nowhere near impossible problem. A 1991 Siggraph paper "Specifying Gestures by Exampe" by Rubine listed the 13 'features' used by most recognizers today. That is, 13 numbers derived from the actual pen stroke, although only a few of them are really needed. I've written my own using only 9 of those features, and using the Graffiti symbols (Palm's alphabet) have very good accuracy.

    Other 'handwriting' such as marking menus or gesture-based commands (see /. headline earlier today about some) can be and are easily implemented using a few features from the Rubine feature set (angle, curvature, relative size based on the entire drawing, etc.)

    So 'handwriting recognition' depends on your definition. Recognizing a set of specific, carefully crafted symbols as they are written can be done with very high accuracy. Recognizing the same symbols after drawing can be done, but its currently a little more difficult. Recognizing anybody's handwriting, including awful scribbles, at any point in the alphabet's history, is probably computationally impossible.

    Two examples:

    Example with 'bad handwriting' Draw an 'A', with three strokes, but don't connect the top peak: it could be an 'A' or it could be 'H'. Increasingly advanced recognizers are also looking at the context, since "T?E" and "H?T" are most likely to be 'H' and 'E' respectively. Palm (specifically the Graffiti alphabet) resolves this by making the symbols un-ambiguous. Sufficiently bad handwriting and poor grammar (ie: hasty lecture notes) will always cause problems.

    Example with old script I've carefully examined documents ranging from the present day to copies of nearly 500-year-old script. Most old papers I've looked at, up until this century, had more curves and sharper corners. In the 1700's and 1800's, many people had fancy serifs, with especially practiced serifs on their names (like a spiral before starting an F or B, only one swirl on content, but 5 swirls on their signature). In the beginning of this centry, my own collection moves from spirals to sharp angles, then moves toward big curves+corners. I personally enjoy looking at the serifs on 'A' and 'F' from people who learned to write in the WWI time frame, especially the people who seemed to compose letters from connected sharp-cornered triangles and curves. Today's 'good' handwriting more closely mirrors what we expect to see in a sans-serif font, with exceptions on a few letters (F, D, B, q).

    I am already seeing people draw 'E' as they would in Graffiti (two curls) rather than the traditional form of lines and angles. Personally, I don't see it taking too many more decades before our handwriting starts to evolve to a more recogniser-friendly style.

    frob

    --
    //TODO: Think of witty sig statement
  42. Re:Best management guide: OfficeSpace by elpapacito · · Score: 2, Funny

    Want to know how management is damaging your brain ? Here's the quick proof :

    I call this "overbehaviour." Doing something --anything -- because it... just needs to be improved! Most improvements aren't.

    Signs that you're a manager: inventing words like "overbehaviour" when "stupidity" word already exists and is well understood.

    Sorry pal, I'll look for you in Office Space 2