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Kazaa Launches Legitimacy Campaign

Beolach writes "The Washington Post has an article on Kazaa launching a $1 million advertising campaign promoting itself as a legitimate media distribution tool. From the article: 'The campaign is the latest push by the Kazaa file-sharing service and its parent company, Sharman Networks, to counter a multi-million-dollar legal and lobbying effort launched by music, software and movie firms convinced that peer-to-peer (P2P) services are a major source of online piracy'."

24 of 252 comments (clear)

  1. But... by Anonymous Coward · · Score: 5, Funny

    How will Kazaa Lite promote itself then? ;)

  2. Piracy by Stephen+R+Hall · · Score: 5, Insightful

    Kazaa is a major source of on-line piracy - they cannot deny this. However, P2P file sharing does have legitimate uses, and the tool cannot be blamed for what it is used for. Rat poison can be used to kill people, but that is about how it is used, not what it is.

    1. Re:Piracy by Davak · · Score: 5, Insightful
      Oh... I see the anti-gun, anti-weapon, anti-rat poision people eating this thread up. (groan)

      However, more than actually trying to plead their case, it sounds like Kazaa is just trying to build support for their service. The ads are encouraging users to be cheerleaders for the service:
      The ads invite readers and Kazaa's estimated 60 million users to "join the revolution" by proclaiming their love of Kazaa to "politicians, journalists, record labels, movie companies and friends." They also exhort the entertainment industry to embrace the "revolution" or get left behind as technology passes them by.

      Use your money to educate people about copyright laws.
      Use your money to compensate artists.
      Use your money to change the laws regarding digital distribution.

      Use your money to promote an actual positive idea... We don't need wasted ads encouraging people to be cheerleaders for a service.

      They should just say:
      "Tell your lawmakers that you want free copyrighted material or you won't vote for them."

      That's just not a very tasteful way to promote your service, IMHO.
    2. Re:Piracy by Simon+Lyngshede · · Score: 5, Insightful

      Not many belive that Kazaa has a legitimate use. I understand that you could use p2p to distribute Linux or something, but that it hardly what Kazaa was designed for. Most of the stuff you legitimately distribute with Kazaa would be better of using websites, ftp or bittorrent.

      P2P has legitimate uses, Kazaas current business model does not. Don't protect Kazaa to defend P2P networks, Kazaa only use is the distribution of illegally copied material. Could someone give me a something that Kazaa could be used for which wouldn't work better via http, ftp or Bittorrent?

      I don't think you can compare Bittorrent and Kazaa, because Bittorrent originally was designed to solve the problem of distributing legal material in a way that wouldn't overload a server. I understand that Bittorrent can, and is, misused to distribute copyrighted material. My argument is simply that Kazaa was not really design to solve a similar problem, they always been in the business of distributing copyrighted material.

  3. Like Tobacco by Davak · · Score: 4, Informative

    I love kazaa. And I think this approach will help... Kazaa needs to highlight it's "other" uses...

    however, many people will see this as I see the tobacco companies offering anti-smoking advice/commericals?

    Public appearance is everything.

  4. It's legit. The users are iffy by Dancin_Santa · · Score: 5, Insightful

    Sharing files is not against the law.

    Distributing copyrighted works is.

  5. There's a reason why they're convinced by Tim+C · · Score: 4, Insightful

    The various P2P networks are a major source of online piracy.

    Now, I'm not saying that that's all they're used for, or that they don't have legitimate uses (distribution of Linux iso images is one that springs immediately to mind), or that the various lobbying groups should succeed. But I can't see how anyone can deny that P2P is used a lot by pirates, both casual and probably organised.

    Of course, so is ftp, http, etc, and I'm not saying that they should be banned either. I'm just questioning the tone of that part of the summary, is all.

  6. That is because it is a fact! by The-Pheon · · Score: 4, Interesting
    music, software and movie firms convinced that peer-to-peer (P2P) services are a major source of online piracy

    They are convinced because.....it is a major source of piracy! :)
    Promoting kazaa for legitimate purposes is the right idea, it is a tool. for example ftp can be used for internet piracy as well, it is just another tool.

  7. in other news... by dcordeiro · · Score: 3, Funny

    Warez sites claim that they only distribute games and apps to those that unluckly broke their original CDs in half.

    North Korea is creating nuclar bombs just to lower unemployment - officials say.

    add your own lie here!!!

  8. Kaaza and the War on Copyright Violations by YouTalkinToMe · · Score: 5, Interesting

    I found this quote particularly interesting:

    "Whenever I talk to people about Kazaa, they treat it like marijuana -- as much as they love it, they have a sense that what they're doing is a little bit wrong."

    I also think the pending War on Copyright Violations is a bit like the War on Marijuana: Driven by entrenched intrests; lubricated by political donations; with lots of innocent casualties; and ultimately futile because at the end of the day it criminalizes something which is not immoral.

  9. So here's some legitimate ?s by The+Ape+With+No+Name · · Score: 4, Interesting

    Who is bankrolling the campaign? How does a company, dare I say, with no visible means of support come up with the scratch? Venture capital? Dunning the sorority girls in Massey Hall? Dollar a piece so you can have your Christina Arugula, girls? I just don't see how they do it?

    Illegitimate ?:

    BTW, is it just me or is Kazaa's boss a stone-cold hottie?

    --
    Comparing it to Windows will be a moot point, since El Dorado is going to have a 40% larger code base than XP.
    1. Re:So here's some legitimate ?s by Albanach · · Score: 3, Interesting
      Who is bankrolling the campaign? How does a company, dare I say, with no visible means of support come up with the scratch?

      According to their website, kazaa is the world's most downlaoded software. They recorded 2.8 million downloads last week. Their software is full of adware. They receive revenue for every add they feed to your desktop.

      Now even if their revenue per ad is tiny - even a fraction of a cent, just do the sums. 2.8 million is a big number. I suspect if you log in you'll also see a very big number of connected users, most of whom are "enjoying" a steady stream of ads in return for the free service. Multiply big number * fraction of a cent and that's their revenue stream.

  10. Where is the ad? by CrystalFalcon · · Score: 3, Funny

    Can I download it off Kazaa? What is the file name?

  11. Stats Explosion by Davak · · Score: 5, Insightful

    The MPAA estimates that file sharing has cost the film industry more than $1 billion in the last year.

    I estimate that the MPAA overestimates 125% of the stats that they estimate.

    Because somebody watches a pirated movie does not directly mean that anybody lost money over it. Money is only lost if that person would have paid money but instead watched it for free.

  12. Weak argument, IMHO by CrystalFalcon · · Score: 3, Interesting

    Isn't this like the "guns are not made for killing people" argument?

    P2P networks were designed to a) distribute files, b) without a central authority that could limit what gets distributed. It is a given that people will distribute things they otherwise can't.

    So even if guns have theoretical uses besides killing or hurting people, it is their primary function. Just like the primary function of P2P networks are to allow sharing of digital content, regardless of copyright. Good people want to share what they enjoy; it's the same basic psychology as inviting somebody over for a dinner you've spent hours cooking. You are proud of it, and you want other people to experience what you liked to experience, to make them feel as good as you did. Humans are not alone about this; the same behavior can be seen in all primate species - especially with regards to sharing food in a community.

    However, in the specific case of P2P networks, you still get to keep what you are sharing. Therefore, the cost of sharing - to the sharer - is close to zero. Hence the effortlessness of sharing gigs and gigs of movies, games, you name it. Myself, I share about 350G of unnamed media, and that puts me in the lesser ranks of my P2P communities.

    Note here: I personally believe that the concept of copyright needs some serious overhaul; when 50 million people believe something is right and some 10,000 believe it is wrong, then by the laws of most countries, it cannot be wrong for a long time more. But that is another issue; I just wanted to point out that "P2P has legitimate uses" is a rather weak argument.

    1. Re:Weak argument, IMHO by Psiren · · Score: 3, Insightful

      Just like the primary function of P2P networks are to allow sharing of digital content, regardless of copyright.

      Umm, no other method of sharing files deals with copyright issues either. P2P isn't unique in this respect, it's the same as everything else.

  13. Re:It's legit. The users are iffy by Urkki · · Score: 5, Funny

    Owning a legal gun is not against the law.
    Shooting copyright lawyers is.

    Disclaimer: Anybody is free to interpret this post as any combination of anti/pro-guns, anti/pro-file, anti/pro-piracy and anti/pro-shooting ;-)

  14. Copyright is not a given by CrystalFalcon · · Score: 3, Insightful

    They should just say:
    "Tell your lawmakers that you want free copyrighted material or you won't vote for them."


    That's just not a very tasteful way to promote your service, IMHO.

    You seem to believe that copyright is a God-given impeccable right.

    It isn't. It is a man-made construct that can and should be changed if society as a whole benefits from another model.

    Of course, with any change of order comes fierce resistance from those who will lose from the new order. That has always been the case; already Machiavelli knew this.

  15. It's like LSD by tgt · · Score: 4, Insightful


    Kazaa is a lot like LSD:

    1. Designed by scientists in search for cure.
    2. Found to be useful in getting high.
    3. Agencies experimented with it to see if it's suitable for their own evil needs.
    4. Although some legitimate (medical) uses were possible, it was determined to be a drug and thus declared illegal and prohibited for any use.
    5. Still wanted by end users and therefore still around in pure form or in variations.
    6. Variations, shall we say, vary, therefore it's very difficult to say which is original stuff and which is not.

    Like it or not, but it's there and it's not getting away easily. Some publicity sure helps.

    --
    I like my outfit, it's inexpensive, but cool -- April Ryan
  16. Not a weak argument... by khenson · · Score: 5, Insightful

    It is exactly the same argument as "guns are not made for killing people" - and both arguments are correct.

    Blaming a gun for a murder is senseless and sophmoric and blaming a file distribution technology for piracy is as well. People have "warez" ftp sites where piracy occurs, does this mean ftp needs to be abolished? How about the internet in general?

    It is a simple mathematical case of failing to find the common denominator. People pirate files using ftp. People pirate files using http. People pirate files using P2P. Do you see the common denominator here?

    People kill with knives. People kill with vehicles. People kill with guns. People kill with clubs. Did you find the common denominator in this one?

    In case you missed it - the answer is "people". If you want to stop piracy you have to make "people" stop doing it - not disable or outlaw the technology and if you want to stop murders you have to make people stop killing each other, not outlaw or abandon guns, knives, etc.

    But that's not easy, is it? It's easier to abolish guns than address the *REAL* problem of dealing with people. It's a cop-out.

    reminds me of a story: One night a woman is on a street corner looking for something when a man wanders up. He can see the lady's distress and asks what the problem is. The lady tells him that she lost a hundred dollar bill and is looking for it - so the man starts helping her look. After a bit of searching he asks the lady where she thinks she may have dropped it and the lady responds by pointing down the street through the darkness a block away. Puzzled, the man asks the lady why she is searching here? Pointing to the overhead streetlamp above them the lady responds "because the light is better".

    We cannot, as a society, try to find the answer to problems where it is easiest to look because, quite simply, the answer simply isn't there. It is far more difficult to find the "answer" to murder is in people, the "answer" to piracy is in people. A far more daunting fix may be in order but it is the correct one. Anything else is as futile as looking for lost money in a place where the light is better.

  17. Oh Good by Insipid+Trunculance · · Score: 5, Insightful

    I have used Napster,gnutella,Morpheus and Kazaa lite.Why?Not to get anything that is legitimate but copyrighted music.Not because i dont want to spend any money but because i cant get here in london what i want.

    I dont have a problem if i want to listen britney boobs and company.their music is everywhere.

    But good flamenco and jazz is impossible to get.most of it is simply not available anywhere.

    so what am i doing ? violating the rights of the artists or am i keeping their legacy alive, some of those artists long dead.

    --
    Wanted : A Signature.
  18. Not "piracy", maybe not "stealing" by Glass+of+Water · · Score: 3, Insightful
    definition of piracy, (via gonze):
    CITE 18 USC Sec. 1652
    01/26/98
    TITLE 18 - CRIMES AND CRIMINAL PROCEDURE
    PART I - CRIMES
    CHAPTER 81 - PIRACY AND PRIVATEERING
    Sec. 1652. Citizens as pirates

    "Whoever, being a citizen of the United States, commits any murder or robbery, or any act of hostility against the United States, or against any citizen thereof, on the high seas, under color of any commission from any foreign prince, or state, or on pretense of authority from any person, is a pirate, and shall be imprisoned for life."

    it's also not quite clear that making an exact duplicate copy, where it does not degrade the original, is "theft".

    it's infringement of copyright. just like when people used to tape albums for their friends, just on a different scale.

    --
    There are no trolls. There are no trees out here.
  19. Re:Without statistics/usage figures to back it up. by j-turkey · · Score: 3, Interesting

    I'm satisfied with any margin being used for legal purposes...and I'll give you an example. RedHat is legitimately distributed via BitTorrent. Frankly, I don't believe in group punshment -- if a small group of people have a legitimate use for something, there's no reason to tear it down.

    It's clear that Bittorrent is being used to distribute both legal and illegal content. I don't know the percentages, and with regards to the discussion of legality, I don't care. With regard to arguing over percentages, it's pretty easy to draw parallels to the DeCSS lawsuits (where the legitimate users of this software were Linux users -- but because they were a minarity, they were ignored). This was a bullshit case with an outcome that I still view as completely unjust.

    The fact is, P2P is a tool. It can be both used and misused. Further, the implications for the common person to be able to publish any type of document and distribute it on a massive scale with a cost approaching nil are great. I view this alone to be a greater threat to mass media than piracy. It's their content. If they want to distribute it with loads of DRM -- fine. I jsut won't buy it. If they can't innovate fast enough -- fuck 'em.

    --Turkey
    --

    -Turkey

  20. And in related news... by drix · · Score: 3, Funny

    Jack Valenti, cleaning up his house last weekend, found $1 million tucked beneath the cushion of one of his diamond-embroidered chaise lounges. He was nonplussed.

    I'm not how well a million bucks of advocacy is going to fare against the abysally-deep pockets of the American entertainment industry...

    --

    I think there is a world market for maybe five personal web logs.