Slashdot Mirror

← Back to Stories (view on slashdot.org)

Acclaim Tries Bloodvertising To Promote New Game

Posted by simoniker on from the still-smoking dept.

Thanks to Ananova for reporting that Acclaim UK are trying what they call 'bloodvertising' to promote Gladiator: Sword of Vengeance, their PlayStation 2 and Xbox title billed as "the bloodiest ever [videogame]." The UK promotion will include: "Advertisements in bus shelters.. [where] cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements." This continues Acclaim's increasingly desperate series of publicity stunts, including using "spray-painted homing pigeons" at the Wimbledon tennis tournament and trying to place game adverts on gravestones.

6 of 62 comments (clear)

  1. Too bad... by Anonymous Coward · · Score: 5, Funny

    The Acclaim marketing department has more creativity than the actual project developers.

  2. Re:Final Fantasy and buying it for it's name by JAYOYAYOYAYO · · Score: 5, Funny

    "I am not a Final Fantasy Fanboi" bro, your username is 'Cecil' and you have a link to Final Fantasy music videos in your sig.

  3. Crap. by suss · · Score: 1, Funny

    Maybe someone should replace the red dye cartridges with brown ones to reflect the true nature of this advertising campaign.

    Acclaim have shit-for-brains and every time they pull this sort of crap, they get free publicity in the media.

  4. What next? by morcheeba · · Score: 4, Funny

    zoocube ads will excrete poo?
    ducatti world leaks oil?
    I don't even want to know what liquid they'll use to promote Iggy's Reckin Balls!

    --
    HIV Crosses Species Barrier... into Muppets
  5. "Fast animals, slow children" - this fall on FOX by understyled · · Score: 1, Funny

    this somehow doesnt surprise me, that marketers would eventually come up with stupid shit like this to try and sell their products.. the game industry is so huge nowadays, and people are gonna try to outdo each other and do the next thing that causes a stir. its just like tv, or movies, or any other entertainment media.. you got yer FOX-type and you got yer PBS-type.

    --
    Sig (appended to the end of comments you post, 120 chars)
  6. Re:This is a problem by Dachannien · · Score: 2, Funny

    "I'll make a program where every time you click a huge pool of blood explodes and spills everywhere. Is it a fun game? no."

    I'd play it. I mean, I wouldn't pay for it, but I'd play it. Shoving a guy down the stairs or running a guy into a wall with a truck is fun, so why wouldn't exploding blood pools be fun?