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Acclaim Tries Bloodvertising To Promote New Game

Thanks to Ananova for reporting that Acclaim UK are trying what they call 'bloodvertising' to promote Gladiator: Sword of Vengeance, their PlayStation 2 and Xbox title billed as "the bloodiest ever [videogame]." The UK promotion will include: "Advertisements in bus shelters.. [where] cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements." This continues Acclaim's increasingly desperate series of publicity stunts, including using "spray-painted homing pigeons" at the Wimbledon tennis tournament and trying to place game adverts on gravestones.

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  1. Re:Final Fantasy and buying it for it's name by Cecil · · Score: 1, Redundant

    Quality is lacking in the Final Fantasy series? Um. Well clearly I don't realize it, so maybe I am a retard. In any case, care to enlighten me?

    Please note that just because the games are not really "role-playing" games at all, does not mean that they're bad games. Judge the game, not how it fits into it's alleged genre. They have excellent graphics, soundtracks, stories, and provide me with countless hours of entertainment, something that few other games have ever accomplished for me.

    On the other hand, if you simply think that anyone who doesn't agree with your tastes is retarded, then I'm sorry I even bothered responding to you.