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Acclaim Tries Bloodvertising To Promote New Game

Posted by simoniker on from the still-smoking dept.

Thanks to Ananova for reporting that Acclaim UK are trying what they call 'bloodvertising' to promote Gladiator: Sword of Vengeance, their PlayStation 2 and Xbox title billed as "the bloodiest ever [videogame]." The UK promotion will include: "Advertisements in bus shelters.. [where] cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements." This continues Acclaim's increasingly desperate series of publicity stunts, including using "spray-painted homing pigeons" at the Wimbledon tennis tournament and trying to place game adverts on gravestones.

2 of 62 comments (clear)

  1. Too bad... by Anonymous Coward · · Score: 5, Funny

    The Acclaim marketing department has more creativity than the actual project developers.

  2. Re:Final Fantasy and buying it for it's name by JAYOYAYOYAYO · · Score: 5, Funny

    "I am not a Final Fantasy Fanboi" bro, your username is 'Cecil' and you have a link to Final Fantasy music videos in your sig.