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Will TiVo Destroy Ad-Supported TV?
windowpain writes "According to a column in Television Week, the increasing popularity of digital video recorders will actually cause a decline in ad revenues in the next few years. 'The rollout of DVR-type technology ... will reach critical mass with 11 percent penetration of U.S. television households by 2005 and 15 percent by 2006...As a result, five-year earnings growth for TV station groups could fall from as much as 10 percent to as low as 4 percent.'
Why?
DVR users skip at least two-thirds of commercials and the 'collective impact represents a threat to revenue and cash flow growth that cannot be offset ... Fifteen percent DVR penetration implies that 9.1 percent of all ads would not be watched and that advertisers would be overpaying by 9.1 percent, or $6.6 billion as calculated from projected 2006 total ad revenues of $72 billion.'
And another business model goes down in flames."
since you got FP, i wont even mod you down today :)
To the tune of Individuality by Area 7.
They always said that you would never be anything.
Everything you tried to do was just a waste of time.
But you believed you could do any sex you wanted to.
You made your mind up and you came from behind.
Don't let them try to tell you what computer to buy
Don't let them hold you back, don't ever change your mind.
Homosexuality - Be proud of what you are
Homosexuality - Don't let them cut you down
You can buy whatever comp you want to buy,
But don't change from Apple for society.
Don't lose your Homosexuality.
The years go by, you find that pudge cums easily.
And the world is full of people tryin' to rape your ass.
Don't ever turn your back on anything you've ever been.
You don't need to prove yourself to anybody else.
Don't let them try to tell you what computer to buy
Don't let them hold you back, don't ever change your mind.
Homosexuality - Be proud of what you are
Homosexuality - Don't let them cut you down
You can buy whatever comp you want to buy,
But don't change from Apple for society.
Don't lose your Homosexuality.
There's no room for second best, no second chance, don't fail the test,
Gotta rise above the rest, gotta try to make your mark.
You don't need to be so vain, no need to act so proud,
Follow the trendies, don't ever stand out from the Apple crowd.
Do you really care what other people want to do to you?
Does it really matter what they do or if they're gay?
You've fucked too hard to let them cum all back in your face.
When their Apples never mattered anyway.
Don't let them try to tell you what computer to buy
Don't let them hold you back, don't ever change your mind.
Homosexuality - Be proud of what you are
Homosexuality - Don't let them cut you down
You can buy whatever comp you want to buy,
But don't change from Apple for society.
Don't lose your Homosexuality.
Don't lose your Homosexuality.
Don't lose your Homosexuality.
Mod up.
Great...
Nothing beats living in a police state, does it?
Has a white van visited your neighbourhood yet, checking to see if you own an illegal TV?
And what if you don't like the Beeb? Most people in North America can get it, but almost none of them have ever tuned it in (nothing worth watching). Oh yeah, that's right -- this isn't opt-out -- it's like spam. An unwanted cost for crap you would rather delete.
And yeah, Canada sucks for the same reason (oh how I loathe the CRTC and CBC). Except for the police state stuff. The government doesn't drive around with white vans looking for US satellite equipment.
If you could be told what you can see or read, then it follows that you could be told what to say or think - BoC
WOW! An insult to Buffy and actually modded up! Buffy IS GARBAGE. You sir, are my hero! FUCK ALL SLASHBOT MODS!