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Smart Billboards
djdanlib writes "The New York Times ran this story Sunday about the Mobiltrak smart billboard system. It works by detecting what radio station you're listening to as you pass by a billboard, then displaying advertisements targeted at that station's demographic. It's kind of like a real-time Nielsen Ratings system for radio. And it's entirely passive, requiring no special hardware in your car - it receives the faint tuning signal generated by your radio." We've mentioned these before.
Indeed, the sport of American Football was tailor-made for tv broadcasting, with plenty of pauses for commercial spots in the game, and the season culminating with one of the greatest marketing extravaganzas of the year (the Superbowl).
:)
I can't stand the sport myself, would rather watch Baseball, Hockey, Rugby, Tennis, Golf, Curling, Bowling, Celebrity Poker, Synchronized Swimming, pretty much anything rather than American Football. It's simply too boring. A brief moment of action followed by 10 minutes of waiting. Rinse, later, repeat. Now Canadian Football, there's a sport!