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Smart Billboards

Posted by michael on from the your-dog-wants-steak dept.

djdanlib writes "The New York Times ran this story Sunday about the Mobiltrak smart billboard system. It works by detecting what radio station you're listening to as you pass by a billboard, then displaying advertisements targeted at that station's demographic. It's kind of like a real-time Nielsen Ratings system for radio. And it's entirely passive, requiring no special hardware in your car - it receives the faint tuning signal generated by your radio." We've mentioned these before.

1 of 313 comments (clear)

  1. easily hackable by JeanBaptiste · · Score: 1, Redundant

    just go get a 10$ walkman from radio shack, tune it into your local opera station, place walkman near the billboard... fun? okay, no, not really. but easily hackable it would seem...