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Asimov's "I, Robot" Gets Movie Treatment

Posted by CmdrTaco on from the stuff-to-see dept.

sdimbert writes "Isaac Asimov's classic collection of short stories about the role robots play in humankind's future is being made into a movie set to release on July 16, 2004, starring Wil Smith. The most notable part of the release build-up is the fact that the movie's trailer, most often seen before screenings of The Returnn of the King plays more like a product commercial (like Apple's flat-panel iMac ads) than a movie trailer. Suffice it to say that most of the audence that saw it with me had no idea they had just seen a movie trailer; they actually believed that someone was going to start selling a "fully automated domestic assistant" some time next year."

5 of 522 comments (clear)

  1. Actually Believed? by GeekLife.com · · Score: 5, Insightful

    Did you take a poll? The big green screen that stated "THE FOLLOWING PREVIEW..." made it pretty clear to folks in our theater.

    It was a good preview, but give RotK fanatics more credit than that.

  2. Target Audience by Amarok.Org · · Score: 5, Insightful
    Suffice it to say that most of the audence that saw it with me had no idea they had just seen a movie trailer; they actually believed that someone was going to start selling a "fully automated domestic assistant" some time next year.

    Something tells me that these people probably aren't the target audience of the film anyway.

    --
    -- "Other than that, how was the play Mrs. Lincoln?"
  3. I thought it was a product by Stile+65 · · Score: 5, Insightful

    My friend and I were watching ROTK and saw the ad. We both thought it was a product, and the name idea was swiped from Asimov. iPod, iPaq, iRobot - maybe like an inside joke for those who get it.

    The website also makes it look like a commercial and like you can start ordering those robots starting in the summer of next year.

    How exactly do they expect people who have never read anything by Asimov to catch on that this is a movie? I've seen people I know linking to the website in their journals and saying something like "I want one of these."

    --
    I claim first use of "Error No. 0B" - or "No. 0B error." It'll be the new ID 10T!
  4. Re:Shitty Trailers and shittier commercials by Anomalous+Cowbird · · Score: 5, Insightful

    Why does it seem that movies are making trailers look more and more like commercials?

    I hate to disillusion you, but . . . movie trailers are commercials!

  5. Re:Apple ads? by the+Man+in+Black · · Score: 5, Insightful

    Asimov does not make any mention of black characters in I Robot. Why does film-whore-house need to include a black character?

    So if race isn't specified, the casting should default to white?

    Here you go, troll. Here's a cookie. Do you like cookies?

    --
    El riesgo vive siempre!