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10 Ads The US Won't See
prostoalex writes "Some ads made by world's leading advertising agencies for well-known brands will never be seen in the United States. The Gucci G-Spot turned out to be too risque, video for Drug-Free America was deemed too disgusting, Internet's favorite Honda "Cog" commercial won't air due to the high prices for a 2-minute spot, and Japanese commercials with American actors have contracts preventing the companies to run the same ads in the US. AdAge provides a link to the pictures and video (Windows Media .ASF format, alas) of the 10 best unaired commercials." I can get the ASFs working under VLC.
I'm more interested in the ads that won't be shown in other countries because they are too "racy", "religiously offensive", etc. It's always fascinating to see how another culture rules out elements that we think are normal. The other way around is not so surprising, since we all watch the TV here all the time, and we know what shows and what doesn't on our own tv's.
Ultimately, I must agree that the "best" commercial is no commercial at all.
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don't welcome any new ads. The only good ad is the blocked/skipped ad.
Yeah, but I hate to break it to you: you're not the majority. How many non-football fans watch the SuperBowl each year because of the commericials? A lot. That's because it's the one time of the year that you can be guaranteed that advertisers are honestly trying to catch your attention. So much of the other advertisements are bland and uninteresting. They're just not trying.
I think as technologies like TiVo start to take off there is going to be more and more pressure placed on adverising companies to come up with innovative ads that people won't mind sitting through. The real pickle for these companies is constantly coming up with new ads that are entertaining and push the limits and still not offensive to the majority of the American public. When I was younger I often wondered why ads suck so much. Surely there are tons of witty people who could write clever ads! Why aren't they being given the chance? Well, as I grew older I started to realize that a lot of humor is actually borderline offensive to a lot of people. Or they're simply too slow to 'get' the joke. Humor is, of course, the cheapest way to construct an interesting commerical. Other ways include novel imagery but this takes more talent and, arguably, more money.
Anyhow, I'm thinking that in the next 5 years we're going to see an improvement in the quality of advertisements to the point that they start to become entertainment in their own right. If companies do not do this, their ads are simply going to get blocked/skipped by an increasingly dissatisfied viewing public.
GMD
watch this
My grandmother got married a month before she graduated from highschool and had to keep it a secret or they would hav expelled her because she might corrupt the other girls. Whatever. To this day we segregate girls who get pregnant in highschool like they had some sort of communicable disease. And we still get our panties in a twist because the someone might want to marry someone who has the same genetals as them.
The USA is incredably sexually screwed up.
Boobies never hurt anyone. - Sherry Glaser.
"Ads will HAVE to become better very soon"
Apparently you missed some of the finer points of this bit here. Why make better commercials when you can redefine the medium to require viewing of commercials? Think "Disney DVD."
We already have the "broadcast bit" in our flavor of ATSC now, what's to stop some new standard including a "no channel surfing bit?" It would allow broadcasters to charge even more to advertisers, which they would then argue would enable more/better shows. Why wouldn't Congress let this happen?