iPod Jr. Rumors Become More Substantial

sdimbert writes "Rumors of a new, smaller, "iPodJr" have been floating around the Rumor Sites for a few weeks (as well a here at Slashdot). But now, the rumors have gained credibility and become more substantial. London's Evening Standard reports today (30 Dec 03) that "Apple has announced a cut-price mini version" of the iPod, "costing 65 [~115 USD], which will be able to store 800 songs." Despite the assertion that Apple "announced" the product, there is no mention of it at their official News Page or their product page for the iPod."

Comments

No way

[gotpaint32]

It can't be a true Apple product if you don't have to sacrifice your first born for it... I just don't believe it. I may eat these words later, but for a 115USD a 1-2gb player that is smaller than the current ipod? Flash memory is certainly not that cheap, and as for hard disks, even a used microdrive goes for more than that. Start throwing in Li-ion cells, LCDs, apple's usual cosmetic frills and you've got $$$ just piling up. Buying in bulk will surely reduce costs but what kind of profit are we talking here catering to the low end, this seems too unlike apple?

Rumors?

[Ianoo]

I'm sure there's some truth in this rumor, but isn't it possible that some "hack journalist" at the Evening Standard read these rumors (maybe even at Slashdot, if so HI!) and is just giving them more credence than they should receive so he or she scores "a scoop". It wouldn't be the first time a journo has been duped in this manner!

Re:We all know how this will end.

[the Man in Black]

If that were the case, why not launch before christmas.

Because they were busy selling regular iPods at $300-500 a pop. Clear out all that inventory, take the profit, then announce a new product at MacWorld. Simple profit maximization; a pre-Christmas announcement would have hurt current iPod sales as people demanded the Jr. rather than the big boy (which may or may not have been available). If they couldn't get their hands on one, they'd just wait until after Christmas. Meanwhile, iPods sit dusty and alone on the shelves. Post- you have enough time to ramp up production and meet demand. People that were going to buy an iPod already have one, so you're not taking a loss.

The people that are going to buy this (in DROVES) are the people that looked longingly at an iPod but were much too broke to buy one (read: ME and several million other people).

PICTURES

[williwilli]

There hasn't been any official announcement yet; MacWorld keynote is January 6. Rumors are circulating of new, smaller iPods with 2gb and 4gb capacities and a lower price. There are some mockups and pictures here.

music, video, games, recipes, forums -- earth2willi.com!

What Strikes Me as Funny

[Spencerian]

...is that while everyone is salivating (justifiably) at the possibility of lower-cost iPods, that no one seems to be wondering much about the other new hardware Apple may announce at the Macworld keynote on 1/6, especially an updated, faster, cheaper G5, and God knows what else that the CEO may surprise us with.

Yep, a good year for Jobs, and good year for Apple and Pixar as well. Give the man a cookie.