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Forbes Ventures Bold Predictions For IT, Linux

LinuxThis writes "Everyone's favorite, Daniel Lyons and other Forbes journalists have made some bold predictions about IT in 2004. Interesting quotes include 'Microsoft warms up to open source, and tries to make a buck off it', and the best, from our main man Daniel Lyons himself: 'The end of 'free'. Free didn't work for dotcom pet food stores, yet much of the rhetoric around technologies like Linux and voiceover-IP still involves this crazy notion that companies can make money by giving things away. They can't.' Even better, he suggests: 'SCO Group will settle its lawsuit against IBM. Both sides will declare victory. The Linux community will turn on IBM.' This is interesting considering his previous observations about OSS.."

12 of 387 comments (clear)

  1. It should be obvious... by Raul654 · · Score: 5, Insightful

    ...to anyone, technie or luddite alike, that IBM has a vested interest in seeing this lawsuit through to the end and making sure SCO is crushed into a fine-grained dust.

    Yes, it would probably be cheaper for them to stop short. But that's kind of like negotiating with people who take hostages - you do it once, and it encourages others. Which is why this one is going all the way to the end, and IBM will not settle for anything less than complete victory.

    --


    To make laws that man cannot, and will not obey, serves to bring all law into contempt.
    --E.C. Stanton
  2. How to make money giving it away for 'free'. by Mmm+coffee · · Score: 5, Insightful

    It is possible to make money giving stuff away for free, but you have to be very precise about how you do it. You just need to give out enough of your product to make the public want the stuff you need to pay for. A good example of this is the IRL company 'Primerica'. They're a financial managment service that gives out financial evaluations for free. That is, they will take what you make, how much you want to retire off of, how much debt you have, etc and figure out a way to make everything managable and possible. However, they make money off debt consolidation so you can pay off your bills faster, insurance, etc. You go in, get everything sorted for free, and then hopefully you'll get your loans and such from them. They're making a very large profit from this strategy, from what I can tell. Another good example is a band who releases low-bitrate MP3s for download off their website. You get the songs and can tell if you like them or not. However, if you want the versions that don't sound poor with all the case artwork and such then you'll buy the CD.(This is what got me to buy both of Rilo Kiley's CDs.) I've noticed that the reason a lot of these companies fail at selling stuff by giving other stuff away is because they give out the wrong stuff for free. It's like crack - give them just enough to give them the need for your product and you're set. Kinda like Google's expert search. Can search google for free, but if you need help finding that one obscure thing then you can pay to have others with a lot more experience do it for you. I'm rambling. Damn, do I love coffee.

  3. Fear of free-dom? by pacamac · · Score: 5, Insightful

    Why is everyone so afraid of the concept of anything being 'free'? Is it that radical of a proposition that a broad-based community can create and support an infrastructure without the need for it to turn into a for-profit corporation? Community WLANs, VoIP, Open Source projects....aren't these things all technologically and socially proven by now? All of these analysts and experts can't be that shackled to the bottom line, can they? Paradigm shift, anyone....

    1. Re:Fear of free-dom? by kubla2000 · · Score: 4, Insightful

      Yes, I think they are shackled to the bottom line. They don't appear to be able to grok that the very thing which is now stimulating the economic revolutions and microsoft squeeze in the corporate space is a community project and that it's available "free".

      It seems to me that IBM and Sun have pegged exactly how to "use" Linux. You feed the project and feed off others feeding the project. You then wrap Linux up with non-code-related extras which you sell for a bundle. Any monkey can install Linux on a piece of hardware, but it takes a very skilled monkey to plan and successfully migrate a company from old software / hardware to the newly installed Linux box[es] with minimal disruption to that company's work-flow. The bigger the company is, the more that kind of expertise is valued.

      What the Forbes writers seem to have confused is a paradigm, but perhaps not the one you mean. They're still looking at the number of units Microsoft pushes and the price tag attached to these and then try to compare that ratio to the ratio of units shifted by IBM and the price tag on those.

      I think where they need to be looking is at the services companies who rely on Microsoft and comparing them to services companies like IBM. What's the profit margin for a Microsoft consultancy that comes in to migrate a company from NT to Server 2003? What's the profit margin for IBM to migrate a company from NT to Suse (or, more lately, Redhat)? How many of these migrations are taking place? How long to they take? How much do they cost? What are the support contracts like?

      As long as "analysts" try to compare the "cost" of a Redhat Enterprise license with Server 2003 license, they're comparing fish to rugby boots. The license is not where the game is at.

  4. Re:SUN by afidel · · Score: 4, Insightful

    "...(and unreliable) hardware" *cough* *sputter*

    I might call Sun hardware a lot of things but unreliable ain't one of em. Sorry but the only x86 hardware that comes close is the top end of the Proliant line and the "mainframe" stuff from Unisys. As far as performance goes remember that mainframes are often several generations behind the bleeding edge and yet most of the worlds usefull computing is done on em, some of the time its about knowing that a job will get done on time, not how quickly it *might* get done.

    --
    There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
  5. Big mistake by Our+Man+In+Redmond · · Score: 3, Insightful

    The end of "free," huh? So, the way I read this, just because someone failed to make money off of an untenable business model, the people who make and use Linux, who weren't doing it for money in the first place, are going to fold up their tents and head off into the desert?

    The more I read pieces like this, the more I think that people like Lyons are just plain incapable of "getting it." Their world view just doesn't allow for people doing a large-scale project like Linux because they enjoy it, and doing such a good job of it while they're at it. So, they try to map what the FOSS community does onto their world view, and it's hardly surprising that the mapping looks pretty strange to us.

    Ah well, the FOSS community will continue to do what it's been doing all along, irrespective of what people like Dan Lyons thinks of it. Happy New Year.

    --
    Someone you trust is one of us.
  6. right conclusion, wrong reason by js7a · · Score: 4, Insightful
    IBM has a vested interest in seeing this lawsuit through to the end and making sure SCO is crushed into a fine-grained dust

    IBM could hardly care less about SCO's fate. What is at issue here to IBM is the far more important issue of their software systems' legitimacy in the eyes of the market. SCO has done far more damage to that reputation than anything Microsoft could ever dream of, given their position as a clear competitor to both IBM and SCO. Since SCO/Caldera was very much a Linux company, their FUD rumors have had a tremendous chilling effect.

    Now, there is no way to undo that damage with a settlement, as far as I or anyone I've read on Groklaw can tell. Even if SCO admits egregious errors in public, without a clear ruling from a judge and/or jury on the issues of IBM's rightful ownership of their e.g. AIX code, all of IBM's competitors will forever be able to twist the knife in their back. It no longer matters what SCO says or does, because their credibility is only intact with their own investors at this point. IBM, on the other hand, needs to clear their name.

    IBM will not settle for anything less than complete victory.

    ...so of course I agree with you there.

  7. Making Money From Free Stuff by Our+Man+In+Redmond · · Score: 4, Insightful

    Air is free, yet people make money from scenting it, compressing it or incorporating it into other products like balloons or ice cream, and selling the result.

    Water is free, yet people make money from purifying it, bottling it or flavoring it, and selling the result.

    Linux is free, yet people make money from packaging it, enhancing it and supporting it and selling the result.

    Linux, like air and water, is free for all, yet through effort and ingenuity one can still profit from it.

    --
    Someone you trust is one of us.
  8. false analogy by kubla2000 · · Score: 3, Insightful


    http://www.datanation.com/fallacies/falsean.htm

    It's really a shame you lead with a fallacy because it highlights your bias and obstinance.

    By its very definition, "Open Source" must remain free. Perhaps you mean you that will cease to exist? Well, perhaps. But if it does then it's because it's unable to keep pace with the innovations from the non-Open Source development programmes. That's possible, but not likely.

  9. A mixed bag this by Ashtead · · Score: 4, Insightful
    5 bold predictions, indeed. Let's look at some of them:

    1. Lisa DiCarlio: More cash-rich tech companies start to pay dividends. Microsoft continues to struggle to make its software secure, which means another great year in 2004 for Symantec. The complexities of integrating Legato and Documentum weigh down EMC. HP's stock doubles. IBM buys SCO to shut it up.

    These don't look too far-fetched except for the last one. If anything I've seen on groklaw has any connection to reality at all, IBM will fight to the end in this particular battle. Score 0.7 tempered by a -1, Unlikely...

    3. Daniel Lyons SCO Group will settle its lawsuit against IBM. Both sides will declare victory. The Linux community will turn on IBM.

    IBM vs SCO as before, IBM will not stop at anything less than full victory. And IBM as the new enemy? Whatever would have happened to Microsoft then? He might be seeing something I do not see of course, it just seems too unlikely. Score 0.2

    4. Victoria Murphy: Microsoft warms up to open source, and tries to make a buck off it.

    Much as I'd think that would be a smart move on MS' part, I am not sure if they can leave their current closedness behind in time. To them it would be a big change. Maybe this explains what happens to MS in the previous prediction. Score 0.6, I Wish it Were True.

    What does concern me is that some managers may read all of this and not realize it is all matters of opinion.

    --
    SIGBUS @ NO-07.308
  10. Re:Daniel Lyons is a -1, Troll by ScottGant · · Score: 3, Insightful

    Yes, he is. It's getting to the point that he's starting to sound like one of those "Apple is dying, Apple doesn't have a future, Apple can't compete, Apple is dying" drones that go on year after year.

    He seems to be trying to start that tradition now with Linux/Free/Open source software, even though it's going strong now for 10+ years and getting stronger and stronger.

    The guy is a joke. And it's obvious no one who reads Forbes takes him seriously, as Linux still makes huge inroads to business.

    --

    "Music is everybody's possession. It's only publishers who think that people own it." - John Lennon.
  11. Beauty is in the eye. . . by kfg · · Score: 4, Insightful

    It's simple economics. Everything must be assigned a price and the purpose of production and distribution is profit.

    Anything that reduces profits is, by definition bad. Anything that reduces profits reduces the GNP which is, by definition, a social evil.

    If a thing has no price it has no value. Replacing things that have a price with things that don't reduces riches. The more of these things you have the less you are "worth." (As if value only meant "price." The primary value of your house is that it provides you with shelter)

    From the standpoint of economics free software is just looney. That would be like cars just being free for the taking, like leaves on the ground in the fall. Everyone would be poor if they just get what they wanted like that.

    Wealth means buying shoddy things with a high "value." Less stiches, more riches.

    Of course things that are "free" can be used as well. Since the river next to your plant has no price it's fine to use it to dump toxic waste into. Clean water and air have no value because you don't have to buy them. They're just there until you pollute them.

    Now businesses that aren't directly tied to the ideas of the software industry as part of the their own profit or adding to the value of the GNP are now starting to realize that OSS is like that stream next to the factory now. You can just use it. For free. (And maybe pollute it, but that'a another post).

    But if you're in the software industry or an economist the idea of reducing an item that can be produced for free and "sold" (over and over again to the same customer) at usurius profit margins to free as in leaves on the ground is just daft. It can be literally unthinkable.

    Of course from the "consumer's" point of view software is truly a consumable. You buy it. You use it. But you don't have anything of your own for it. Your "worth" is reduced. Then you have to buy it again. The flow of "value" is all one way.

    But from the economic point of view that's a good thing. There is a schizophrenic rift in economic theory between man the consumer and man the producer.

    Everyone's heard about it, but no one these days has read it. Pick up a copy of E.F. Schumacher's classic work "Small is Beautiful." It delves into these very issues.

    Finding a copy of Stephen Leacock's (professor of economics at McGill) "Too Much College" wouldn't hurt either.

    Even the autobiography of G.K. Chesterton has some interesting things to say about the issue, just ignore the religious stuff if you are so inclined.

    KFG