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Microsoft Rolls Out New Anti-Linux Ad Campaign

Anonymous Coward writes "Microsoft has launched a new ad campaign that purports to give 'objective third-party information' comparing Windows to Linux." See the ad campaign website for more, uh, facts.

12 of 999 comments (clear)

  1. How is this objective? by eljasbo · · Score: 5, Insightful

    Looking at the first PDF file, it says "an IDC Whitepaper Sponsored by Microsoft." Exactly how is a study sponsored by MS considered to be an objective third-party study?

    1. Re:How is this objective? by akedia · · Score: 5, Insightful

      Meaning Microsoft footed the bill for the study, which was conducted by IDC. Interpret that however you will. Now before the Linux zealots and the Windows users start a holy flamewar here, understand this: the AIM of this campain is to demonstrate that Windows has a lower TCO (total cost of operation) than Linux. So don't get started flaming "This article is FUD FUD FUD" when you don't realize that Microsoft isn't marketing Windows to US, the Slashdot-reading Linux-using IT professionals, but rather they are marketing to the upper managment and accountants who need to focus on costs. When the PHBs see reports from Microsoft, who THEY see as a trusted name in the industry, that show how Windows costs less, and it does it in "rich dummy terms," as opposed to a highly-technical Linux-biased article from OSDN, for example, which do you think the boss is going to go with? Microsoft simply has better marketing than many Linux companies, which is why they will continue to dominate the industry, unless Linux kicks up its advertising campaign and targets the big guys.

    2. Re:How is this objective? by x+mani+x · · Score: 5, Insightful

      I disagree. Linux's "bottom-up" strategy has worked extremely well. When I think of where Linux was in 1996, and where it is now, I can only encourage the Linux community to continue doing whatever it has been doing. Linux or OSS don't need marketing campaigns aimed at upper management to win, although they dont hurt either (thanks, IBM). Linux is already in the vocabulary of upper management types, combine that with gung-ho Linux supporters under said management, and you have a deadly situation for Microsoft in the server department.

      To survive in the server market Microsoft will have to adapt or die. I dont think marketing could save them here. Even giving away their software won't save them.

      Basically I'm saying that solid technology with extensive grassroots support can and will eventually beat out any marketing campaign. You just have to give it time.

  2. Over 5 years ? by kevin_conaway · · Score: 5, Insightful

    A study of total costs of ownership over five years for working corporate infrastructure shows that lower staffing expenses are a large part of an 11-22% cost advantage for Windows...

    Where was Linux in 1998? Not even close to where it is today. If you compared Linux and Windows over the next 5 years, the TCO would favor Linux over Windows hands down.

  3. This indicates they are scared... by Wonderkid · · Score: 5, Insightful

    If MS didn't take Linux seriously, it would not need to pay for such studies. Corporate execs are smart enough to do their own research and will use independent reports to make a decision - just as they do with their hardware, or car buying choices.

    --

    O'WONDERWe're working on it.

  4. You Can Stop Reading At... by the_mad_poster · · Score: 5, Insightful

    From the "Get the Facts" site:

    A study of total costs of ownership over five years for working corporate infrastructure shows that lower staffing expenses are a large part of an 11-22% cost advantage for Windows. For file-server workloads in particular:

    Staffing expenses were 33.5% better. Training costs were 32.3% better.

    Heh.. translation... Micromonkies are a dime a dozen because they don't actually have to know anything to get their "certification". I'd love to see somebody try to price out a clueful Microtech once. I'm sure the prices aren't too much cheaper than a *nix admin. One time, I actually had to sit and explain how a web server works to one of our "affordable" Microsoft certified admins here. That was probably the most pathetic point in both of our careers...

    Another tasty quote from "Get the Facts":

    Microsoft-sponsored benchmarks prove...

    I don't understand this at all. How can people take this crap seriously? That's like having McDonald's sponsor a study on the overall health value of its food. Are there actually people so monumentally STUPID in this world that they would believe a study sponsored by an organization with a vested interest in a certain outcome? We must find these people and run them down like animals before they breed!

    What amazes me most, I believe, is that there really are people that horrendously dumb and, yet, we've managed to evolve to this point.... now these people are managers and they tie our evolution in red tape, so the human race is pretty much fucked from this point on....

    --
    Alito: A vote for Alito is a punch in the eye to put that bitch back in her place!
  5. Re:SCO! SCO! SC... errr... TCO! TCO! TCO! by IM6100 · · Score: 5, Insightful

    Well, IBM is hardly any more objective than Microsoft. They're rooting for an alternative to Microsoft, which makes them just as biased.

    A disinterested third party probably don't even exist, but don't pretending IBM is unbiased, and that their whitepapers, etc. aren't filled with marketing bias as well.

    --
    A Good Intro to NetBS
  6. To quote another /.'er... by cascino · · Score: 5, Insightful

    Statistics are like bikinis. What they reveal is suggestive, but what they hide is vital.

  7. Stupid Upper Management... by raehl · · Score: 5, Insightful

    Everyone knows that if you want objective, unbiased information, you find it in articles at places like Slashdot, ESPECIALLY in the comments after each article.

    What's the big deal? A company is making their own products look good. It's not the company's job to give an impartial, or even fair, review of it's own products - it's going to publicize and advertise what makes it look good, and ignore everything else.

    Anyone buying a product, including a CTO, should understand this. Are there going to be some dumb CTOs who fall for the hype? Probably.

    So what? If Linux *IS* really better, the people who are smart enough to realize it will save a buncha money, and their competitors who don't realize it will be spending a bunch of money, and businesses who run Linux will have a better chance at prevailing. That's what free enterprise is about.

    If someone doesn't run Linux, that's no skin off anyone's back but their own. Let them pay for their poor choice and move on with your life.

    Unless, of course, Windows DOES have a lower total cost of ownership, in which case if you're a Linux zealot, you might be pissy. But we all know that's not true, right?

  8. I just emailed my customer contacts by oliphaunt · · Score: 5, Insightful

    Who include IT decision makers and IT buyers for the 7 largest health care providers in the US. They have all been making noises about Linux, but nobody wants to be the first to take the plunge- I've been keeping a short mailing list updated with news items, like Israel asking for Thai pricing on MS office. This is the email I sent:

    ----email below-------
    You've been wondering when Linux will become mainstream enough for you to use it extensively in your organizations: I think you'll be interested in this recent response by Microsoft. When you have to buy research that says you have a better product, and the research companies need to skew the comparisons so heavily that it's obvious an apples-to-apples comparison would reflect unfavorably on the product you're pushing, the market has already made its choice; and then it's only a matter of time.

    http://www.microsoft.com/mscorp/facts/default.as p

    My restatements of the "facts:"

    1. FROM IDC: it's cheaper to hire someone straight out of college who earned an MCSE in an online training course than it is to hire someone with 5 years of real-world Unix/Linux sysadmin experience. Especially if all you consider is the direct compensation those people recieve, and you don't include the costs associated with systems downtime, security breaches, and the ratio of sysadmins to machines, which is typically lower than 1:20 in windows environments and 1:50 or higher in unix/linux environments.

    2. FROM META: it's cheaper to buy 5 or 6 $5000-per-box commodity 4U windows servers than it is to buy a $470,000 proprietary RISC 42U mainframe, even if the software that runs on the mainframe costs you nothing extra. Especially when you don't consider the costs associated with downtime, redundancy, security, or the cost of buying new software for your six commodity boxes every 3 years. And never mind comparing the performance of free software on those same six commodity boxes- that's beside the point.

    3. FROM GIGA: you can save development money by forcing all of your customers to upgrade so that their systems are compatible with yours. And if your customers don't want to upgrade, they don't really need to buy your stuff anyway.

    all of these so-called "market research analyst" jokers should be ashamed to have their names associated with such obvious distortions of reality. I hope we never have to resort to this kind of chicanery to prove our value to our customers.

    --




    Humpty Dumpty was pushed.
  9. Re:SCO! SCO! SC... errr... TCO! TCO! TCO! by ktulu1115 · · Score: 5, Insightful

    A disinterested third party probably don't even exist, but don't pretending IBM is unbiased, and that their whitepapers, etc. aren't filled with marketing bias as well.

    Perhaps, but any respectable IT professional will recall Microsoft's "history" and lovely business practices, especially with their hate for Linux and keep that in consideration when reading this FUD (or should I more appropriately say: BS)

    However, as akedia has previously mentioned... the problem lies in the advertising to upper management.

    --
    # fuser -v /dev/attention | grep work
    #
  10. Mainframe vs server, MS discovers cost diff! by Doug+Merritt · · Score: 5, Insightful

    Surely you don't distrust common sense..."Wintel server 10 times less expensive to operate than Linux mainframe"...and that's only counting the hardware! When you throw in the software, that brings up the mainframe cost another $80! And it is irrelevent to consider the cost of the Windows software, just ask them. Leave it to Microsoft to discover that mainframes cost more than servers.

    --
    Professional Wild-Eyed Visionary