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Microsoft Rolls Out New Anti-Linux Ad Campaign
Anonymous Coward writes "Microsoft has launched a new ad campaign that purports to give 'objective third-party information' comparing Windows to Linux." See the ad campaign website for more, uh, facts.
Looking at the first PDF file, it says "an IDC Whitepaper Sponsored by Microsoft." Exactly how is a study sponsored by MS considered to be an objective third-party study?
A study of total costs of ownership over five years for working corporate infrastructure shows that lower staffing expenses are a large part of an 11-22% cost advantage for Windows...
Where was Linux in 1998? Not even close to where it is today. If you compared Linux and Windows over the next 5 years, the TCO would favor Linux over Windows hands down.
I for one will sleep better at night knowing that Microsoft is out there looking out for our best interests and performing impartial research for which OS is better for us the consumer. With benevolent corporations like that we hardly need to research or even think for ourselves.
"Anything is possible with enough programmers, time and pizza." (Substitute caffeine for time as needed.)
If MS didn't take Linux seriously, it would not need to pay for such studies. Corporate execs are smart enough to do their own research and will use independent reports to make a decision - just as they do with their hardware, or car buying choices.
O'WONDERWe're working on it.
Fitting cartoon.
In Soviet Russia, the television watches YOU!
Here's a little NDA violation:
We found out FreeBSD scales 3 times better than windows 2000 advanced server.
Sorry, but I'd love to see them sue you.
Headline: Microsoft sues their former researchers for disclosing that free software operating system is "3 times better" than Windows.
My next sig will be ready soon, but friends can beat the rush!
Here's my favorite...one of the papers is called:
"Lower Windows Staffing Costs Provide a TCO Advantage over Linux"
I'd read it, but it'd probably give me a headache. I mean, how in the world could they possibly tell me that having to have MSCE guys in the building 24-7 just to keep the net up and worm free is less expensive than Linux?
I don't think staffing costs are the best argument to demonstrate windows superior TCO. Kinda like using Little Big Horn to demonstrate Custer's tactical ability.
Weaselmancer
Weaselmancer
rediculous.
Everybody here has a high ID number. The smart people with low ID numbers left long ago because they got sick of the trolls. Either that or the low ID people just created new accounts with higher ID numbers so they can troll without blowing their old karma. I guess that's for you to figure out.
Yeah, and these guys don't know WTF they're talking about!
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
From the "Get the Facts" site:
A study of total costs of ownership over five years for working corporate infrastructure shows that lower staffing expenses are a large part of an 11-22% cost advantage for Windows. For file-server workloads in particular:
Staffing expenses were 33.5% better. Training costs were 32.3% better.
Heh.. translation... Micromonkies are a dime a dozen because they don't actually have to know anything to get their "certification". I'd love to see somebody try to price out a clueful Microtech once. I'm sure the prices aren't too much cheaper than a *nix admin. One time, I actually had to sit and explain how a web server works to one of our "affordable" Microsoft certified admins here. That was probably the most pathetic point in both of our careers...
Another tasty quote from "Get the Facts":
Microsoft-sponsored benchmarks prove...
I don't understand this at all. How can people take this crap seriously? That's like having McDonald's sponsor a study on the overall health value of its food. Are there actually people so monumentally STUPID in this world that they would believe a study sponsored by an organization with a vested interest in a certain outcome? We must find these people and run them down like animals before they breed!
What amazes me most, I believe, is that there really are people that horrendously dumb and, yet, we've managed to evolve to this point.... now these people are managers and they tie our evolution in red tape, so the human race is pretty much fucked from this point on....
Alito: A vote for Alito is a punch in the eye to put that bitch back in her place!
But can I just say something really quick? This won't take long, and I believe it is completely relevant to the MS vs Linux ordeal. Okay here goes:
! !
! !
AHAHAHAAHAHAHAHAHAHAHAHAHAHHAAHAHAHAHAHAHAHHA!!
BLAHAHAHAHAHAHAHAHAHHAHAHAHAHAHHAAHAHAHAHAH!!!!
BEAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH!
Falsifying results on a research project, even something like the one you describe as work for hire, can come back to haunt you later if you decide to pursue an academic career in the physical sciences.
It would really suck to have your Ph.D. discredited because you did something like this, NDA or no NDA, contract or no contract.
Always remember, when doing research: Lab notes are admissible in court. I'd say, signing a contract that binds you to an agreement that you will falsify results, is already a sufficient ethical violation to sully your career. Before you've even done the deed.
-fb Everything not expressly forbidden is now mandatory.
Sorry, just can't resist a chance to waste some karma :-)
Paranoia isn't an infectious condition, it's a way of life
No warranties? Where's Laura Didio when you need her?
Oh, and don't use so many caps Microsoft, it's lame.
Absolutely. I deal with marketing people a lot and they generally say that baseing a campaign on trashing your competitors products is a big no-no. It can backfire badly. The fact that they are doing this demonstrates that they feel they don't have any other effective marketing weapons against Linux - i.e. promoting their products on their own merits isn't working so well these days.
Statistics are like bikinis. What they reveal is suggestive, but what they hide is vital.
Everyone knows that if you want objective, unbiased information, you find it in articles at places like Slashdot, ESPECIALLY in the comments after each article.
What's the big deal? A company is making their own products look good. It's not the company's job to give an impartial, or even fair, review of it's own products - it's going to publicize and advertise what makes it look good, and ignore everything else.
Anyone buying a product, including a CTO, should understand this. Are there going to be some dumb CTOs who fall for the hype? Probably.
So what? If Linux *IS* really better, the people who are smart enough to realize it will save a buncha money, and their competitors who don't realize it will be spending a bunch of money, and businesses who run Linux will have a better chance at prevailing. That's what free enterprise is about.
If someone doesn't run Linux, that's no skin off anyone's back but their own. Let them pay for their poor choice and move on with your life.
Unless, of course, Windows DOES have a lower total cost of ownership, in which case if you're a Linux zealot, you might be pissy. But we all know that's not true, right?
paintball
Back during the "Take the Pepsi challenge" commercials, Pepsi's entire ad campaign was focused on how much better they are then Coke. A sure sign that Coke was beating them in the marketplace.
So is this the equivelant of Microsoft doing a Pepsi?
I don't post enough to have karma to burn, but what the hell :)
Yes this is my real UID. No, it was not bought from EBay.
If MS is claiming any sort of meaningful result from a 5-year study, let's see ...
;)), and the X Window System was happily doing what X did on Suns and SGI machines. Some google searching finds that January 5 years ago is when the "The first 2.2 prerelease kernels appear, starting the final push toward the release of the long-awaited 2.2 kernel."
c e.org/MPlayer/MySQL/etc etc. That is, systems running software to do stuff.
... I'm looking at an over-simplified black and white world for the purposes of illustration :)
5 years ago, it was early 1999. Linux existed, and more than existed -- it was already nicely stable and robust, had inspired some print journals and ongoing festivals (ok, we call them "conventions" and "expos" but c'mon
Now, not that the curves are easy to define, but if you could match up (in your own domain, naturally) the Windows curve of improvement vs. the Linux curve, what would you find? Has Windows gotten better as quickly (for your uses) as Linux has? Do you believe that in another (1,3,5) years that Windows will either remain or have become "better" than Linux for your application?
And Yes, I mean "GNU/Linux" and more to the point GNU/Linux/X/Apache/Perl/Python/KDE/GNOME/OpenOffi
This ignores Mac OS X or other Unix varieties of course, and does not get into the fact that "Windows" describes a gurgling sea of related, slightly different operating systems
timothy
jrnl: http://tinyurl.com/c2l8yr / foes: http://tinyurl.com/ckjno5
The most important criticism of Linux -- the most honest, the most brutal -- the one that you all know in your hearts is true but can't bring yourself to admit for fear of slowing adoption -- is in that PDF, on page 23.
Check it out, it is surely going to be Microsoft's biggest gun.
I got plenty of karma. Burn, baby.. burn! :)=
HSJ$$*&#^!#+++ATH0
NO CARRIER
Who include IT decision makers and IT buyers for the 7 largest health care providers in the US. They have all been making noises about Linux, but nobody wants to be the first to take the plunge- I've been keeping a short mailing list updated with news items, like Israel asking for Thai pricing on MS office. This is the email I sent:
s p
----email below-------
You've been wondering when Linux will become mainstream enough for you to use it extensively in your organizations: I think you'll be interested in this recent response by Microsoft. When you have to buy research that says you have a better product, and the research companies need to skew the comparisons so heavily that it's obvious an apples-to-apples comparison would reflect unfavorably on the product you're pushing, the market has already made its choice; and then it's only a matter of time.
http://www.microsoft.com/mscorp/facts/default.a
My restatements of the "facts:"
1. FROM IDC: it's cheaper to hire someone straight out of college who earned an MCSE in an online training course than it is to hire someone with 5 years of real-world Unix/Linux sysadmin experience. Especially if all you consider is the direct compensation those people recieve, and you don't include the costs associated with systems downtime, security breaches, and the ratio of sysadmins to machines, which is typically lower than 1:20 in windows environments and 1:50 or higher in unix/linux environments.
2. FROM META: it's cheaper to buy 5 or 6 $5000-per-box commodity 4U windows servers than it is to buy a $470,000 proprietary RISC 42U mainframe, even if the software that runs on the mainframe costs you nothing extra. Especially when you don't consider the costs associated with downtime, redundancy, security, or the cost of buying new software for your six commodity boxes every 3 years. And never mind comparing the performance of free software on those same six commodity boxes- that's beside the point.
3. FROM GIGA: you can save development money by forcing all of your customers to upgrade so that their systems are compatible with yours. And if your customers don't want to upgrade, they don't really need to buy your stuff anyway.
all of these so-called "market research analyst" jokers should be ashamed to have their names associated with such obvious distortions of reality. I hope we never have to resort to this kind of chicanery to prove our value to our customers.
Humpty Dumpty was pushed.
Shhhhhh...
Surely you don't distrust common sense..."Wintel server 10 times less expensive to operate than Linux mainframe"...and that's only counting the hardware! When you throw in the software, that brings up the mainframe cost another $80! And it is irrelevent to consider the cost of the Windows software, just ask them. Leave it to Microsoft to discover that mainframes cost more than servers.
Professional Wild-Eyed Visionary
...but I have to say it. Who Cares?
We all realize that the success of Linux has not been because Linux has a large marketing arm that allows Linux Open Source Developers to produce a weak product and make up for it with pretty little catch-phrases like "Do more with Less!" (Windows Server 2003...I kinda though it was less too).
Allow me to admit something (Without being lit on fire). I was a huge Microsoft Advocate up until about 2 years ago. I argued with all of you "*nix People" until my keyboard wore out. I laughed at all of you who said it was better, faster, more reliable, and scoffed at the notion of Microsoft being an indestructable Monopoly. But yet, today, I sit in front of my Gentoo Linux based OS, running KDE, viewing Slashdot on Konquerer (something just couldn't get me away from browsers integrated into operating systems). Why? Because it works better, I can run my one copy on all of my computers without paying for it, and I genuinly like the Linux Experience over that of the Windows Experience (Hey, I can run an FTP server, mail server, file server, and still browse the internet without paying for a server based license).
Linux *never* provided me any kind of candy coated marketing slogans or white papers. Microsoft did. And they're only doing this because they realize that Marketing is the one place where they can over-power Linux. Too bad marketing doesn't run my computer.
Honestly, from my perspective the learning curve was difficult (still is, actually), and it is harder to find lower-wage technical staff that can troubleshoot Linux...but that's only because Microsoft has the operating system that is on most peoples' computers. It's not always going to be like that, and it appears to be trending in a direction away from MS. What in the heck are they going to do when they can no longer depend on support staff being unfamiliar with Linux?
When people realize that their next Windows is going to give more control to the Software Vendors and Content Providers than it gives to the user as it "Checks in" to ever-more-common Activation Code systems on the Internet to make sure you're not stealing crap that isn't worth what they want to charge you for it in the first place...how is Microsoft going to market their way out of it? It's doubtful that they will be able to depend on their "Hey, what other choice do you have?" attitude anymore.
But from my perspective: I don't treat my OS with any more reverence than I treat my toaster. I don't care who runs it, I don't care who doesn't. There's plenty of software for it, plenty of reasons I wouldn't run anything else, and I think others would agree regardless of what a Microsoft Sponsord report from IDC says. Linux is like a virus. We got the "brass" to allow us to install one of them into our shop about 2 years ago. Everyone was so happy with its performance that now we have several and are planning to move ever more important enterprise based functions in that direction.
"God is dead!" - Nietzsche
"Nietzsche is dead!" - God