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A Place For Product Placement In Games?

Posted by simoniker on from the zombies-say-drink-coke dept.

Thanks to GameSpy for its CES 2004 report, which includes coverage of a roundtable regarding product advertising in videogames. The writer points out: "The Super Monkey Ball simians gobble Dole bananas. Jet Moto features a giant Mountain Dew billboard. The alien-fighters in RLH drank Bawls", and goes on to cite research that "30% of in-game ads are recalled in the short-term, which is impressive. Even more amazing is the fact that 15% are recalled after five months - unheard of in advertising." But, of course, "if a placement ticks off the gamer, there's not much a company can do to negate that negative." What are the most appropriate and least appropriate advertising placements you've seen in games?

4 of 152 comments (clear)

  1. It doesn't affect me by ObviousGuy · · Score: 5, Funny

    I don't let pixels on a screen determine my emotional state. Unless it's porn.

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    I have been pwned because my /. password was too easy to guess.
  2. Pogo the Monkey by Cosmik · · Score: 4, Funny

    Best advertising campaign in a video game: Pogo the Monkey in GTA.

    Ever since I heard those radio ads, I've been looking for the game everywhere. I want to swing from blue dot to blue dot with my red square monkey!!!!

  3. GTA by Molina+the+Bofh · · Score: 4, Funny

    If they intended to sell more cars, it didn't work for me. I swear I didn't buy any car since I ran GTA. However, I just drive the fanciest Jaguars, Mercedes and Ferraris.

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    Roses are #FF0000, Violets are #0000FF, find / -name '*base*' |xargs chown -R us && mv zig greatjustice
  4. Rainbow Six 3 by Cosmik · · Score: 4, Funny

    Rainbow Six 3 has the best product placement. Ever since I played that game I can't stop visiting Interracialporno.

    Best. Advertisement. Ever.