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Cringely Proposes New WiFi Plan

DarkHelmet writes "This week, Cringely examines the current state of WiFi aggregators, and challenges their business model. His notion? An aggregator should distribute free equipment to internet users willing to share their connection. Although he proposes altered WiFi hardware specifically for his plan, his idea shows promise for a company with enough capital to provide all that free equipment."

26 of 195 comments (clear)

  1. Right... by ObviousGuy · · Score: 5, Interesting

    The plan is missing a key component: incentive for the providers to do such a ridiculous, money-losing thing.

    --
    I have been pwned because my /. password was too easy to guess.
    1. Re:Right... by squiggleslash · · Score: 5, Funny
      Yeah, but they'll be providing in a world where Mac OS X runs on Intel PCs and Microsoft will have rebuilt Windows to run over the Linux kernel, because Windows XP is based upon DOS.

      In that world, companies handing out free wireless cards so that everyone can share connections makes perfect sense.

      --
      You are not alone. This is not normal. None of this is normal.
  2. Cringely by TPIRman · · Score: 4, Informative

    Why do Slashdotters insist on bastardizing this guy's name in submission after submission? It's "Cringely." One tipoff is the enormous red letters at the top of the article that read "I, Cringely." Perhaps if they were more enormous, or more red.

  3. Been there, done that, no thanx. by WindBourne · · Score: 4, Interesting

    I was part of a company that tried that model 4 years. We were slaughtered. Perhaps now that equipment is cheap, but ....

    --
    I prefer the "u" in honour as it seems to be missing these days.
  4. already there... by d_i_r_t_y · · Score: 4, Interesting

    i am already sharing my 1.5Mbps WiFi link to my apartment block for all to use... i have a 16Gb/month cap, and i never get anywhere near that, so as long as people using my connection don't whore like crazy, i don't mind. live and let live i say.

    1. Re:already there... by Anonymous Coward · · Score: 5, Insightful

      Aren't you concerned that the feds are going to show up at your door because someone was downloading child porn on your connection and they think it was you?

      Seems you're assuming a lot of liability to me.

    2. Re:already there... by pigscanfly.ca · · Score: 4, Interesting

      As a matter of fact its a wonderful idea .
      Have an open connection that any one can plug into , anything does happen (read RIAA file sharing nazis) "it wasnt me . It was any one of a number of people with in a 450 feet radius of my house . Unless they were using a special antenna then it could be a couple of miles" .
      Defense in a bottle :-)
      Drink once .
      Repeat.

    3. Re:already there... by praedor · · Score: 4, Insightful

      But...YOU are paying for your connection. You are sharing your connection because you can AFFORD to. You are also sharing your connection ONLY because, thus far, no one has taken advantage of it to do something illegal (child porn, cracking, "illegal" music downloading bigtime).


      There IS no free internet anywhere. YOU are paying for it, you are merely being generous with your money (giving it to your neighbors, in effect). That's cool as you can obviously afford it. You are hosed when the feds or RIAA comes after you (or your ISP).


      It is NOT a business plan to give away free internet if there is no income stream somewhere. The hardware doesn't make itself, it costs money. The actual connection via an ISP is not free EVER. It costs. I cannot see ANY business doing this (just charities like yourself) UNLESS there is an income stream to cover the costs (plus a profit...making it a business rather than a non-profit organization).

      --
      In Bushworld, they struggle to keep church and state separate in Iraq as they increasingly merge the two in America.
    4. Re:already there... by Bios_Hakr · · Score: 4, Interesting

      Your equipment will still sit in a locked evidince room in the basement of whatever agency decides to persue it. Your home will be invaded by men in combat gear with machine guns. You will be led away with your hands tie-wrapped behind your back. Your computer, router, cabling, telephones, VCR, TiVo, DVD player, etc will all be taken. Your books, bank records, credit card records, and family photos will be taken. Any writable media including (but not limited to) CD/DVD-r/rws, floppies, and home video tapes will be taken. Most of your licensed software will also be taken.

      The stuff will sit in the evidince room for a LONG time. How long? At least until the investigation is closed. They may claim that they will hold it until they have a chance to do a forensic analasys on it, but they can take forever to do that. Your lawyer will tell the judge to give up your stuff. The cops will claim that a murder, rape, or drug case has precidince and they need more time. The judge will side with the cops.

      You will probably never see your stuff agian. If you do, most of the writable media (especially your precious home videos) will have been destroyed by the forensic analasys, which, as far as I can tell, consists of holding a powerfull magnet next to everything you own to see if child porn pics will leap off the disks. Any hardware returned to you will be out-dated and may or may not work as cops have a tendency to turn on your PC and hold the CPU fans still to see what happens.

      Claiming ignorance or even being stupid has never been a viable defense. When it comes down to it, they can't prove you downloaded the thing. But if you don't cooperate, they can still make your life suck.

      Don't just think the prosicutor will say "Oh! You had an open WAP! Our bad; you are free to go." It's not gonna happen. But hey, I'm not bitter or anything.

      --
      I'd rather you do it wrong, than for me to have to do it at all.
  5. Keeping track of hotspots by sempf · · Score: 5, Interesting

    How are we going to keep track, though? Wear a watch that beeps when there is an internet connection nearby, and stop and check out email? Is there going to be a list? Hell, I can't even find an accurate list of the coffehouses in Columbus that have WiFi!!!

    --
    /usr/bin/grep -i -E meaning life.txt
    1. Re:Keeping track of hotspots by deadmongrel · · Score: 3, Informative

      Wear a watch that beeps when there is an internet connection nearby, and stop and check out email?
      Well for wardriving you could use
      1.Use a zaurus(or any other PDA with wi-fi)
      or
      2.use This device
      or
      3. us this directory to find free hot-spots

  6. Can you say "exploitation"? by Moth7 · · Score: 5, Insightful

    This is just asking for the next major worm. If Joe Public can't configure his win box through a nice comfy GUI or update it now and again, he's going to have a hell of a time securing shared WiFi hardware. Sure, it would be nice to be able to say browse the web while waiting for a train or check your e-mail on the bus going into work. What however isn't so nice is the prospect of having your entire local area being compromised and being used as zombies in DDOS attacks and God knows what else. Maybe we should wait until they can protect their own boxes before trusting them as a gateway for someone elses?

  7. Glenn Fleishman's reply by Russ+Nelson · · Score: 4, Informative
    --
    Don't piss off The Angry Economist
    1. Re:Glenn Fleishman's reply by mmurphy000 · · Score: 4, Interesting
      My biggest problem with the parent's linked-to blog posting is with this:
      Free wireless. It's all over the place. Community groups. Municipalities. Businesses. Groups of businesses. Free wireless is a huge inchoate "movement" in which thousands of locations offer it without any coordination among most of them.
      This forces the "coordination" onto the end user. I've tried using free wireless at hotels, airports, etc. Each requires its own SSID and WEP settings, for valid security reasons, but finding those values and teaching it to the network card is more of a challenge than many people can deal with. So, saying that we'll get broad-area coverage by a mix of a dozen or so big aggregators and umpteen zillion little free hotspots isn't all that practical either. Imagine having to reprogram your cell phone every time you go to a different building -- serious bitheads wouldn't mind, and your average consumer would just avoid cell phone technology. Cell phone networks tended toward oligarchy (a few big-time players) to address this issue and provide semi-universal, no-reconfiguration-required coverage.

      Does Cringely's approach have holes? Sure. It's an article, not a business plan. Skipping the tech details, Cringely's plan boils down to "build a million hotspots -- wherever people want to put 'em up, 'cause they're free -- and the rest of the world will beat a path to your door". With sufficient marketing and technology partnerships, the approach might even work, assuming that all the details that Mr. Fleishman pointed out got addressed.

  8. drop in demand? by gid13 · · Score: 4, Insightful

    It seems to me that many of the people that would be willing to pay for such a service would then just become hotspots. Wouldn't that cause a very large drop in the demand, and thus the profit?

  9. Cool idea, but... by 93+Escort+Wagon · · Score: 4, Interesting

    The problem is he doesn't really explain how the company providing all this free equipment is supposed to make enough money for it to be worth their while. The very vague notion that revenue comes from the subscribers who don't share their APs seems to have no mathematical backing at all.

    Now if we threw away the idea of this being a business at all, and just made it a big nation-wide cooperative... THEN it could be interesting. Everyone would have to buy their equipment of course, but that's not a big obstacle - that would be the personal cost of joining this cooperative.

    --
    #DeleteChrome
  10. Different model by Anonymous Coward · · Score: 5, Interesting

    The equipment runs about $200 to set up a fancy 802.11 hotspot, probably down to $100 or less shortly. Imagine that one of the 802.11 access point/gateway manufacturers set up the sort of thing needed for this to work -- bandwidth prioritizing for the owner, and filtering of spam/attacks for others.

    Now, say your running Jose's cafe. You have two choices:
    * Set up a hotspot that only users of MegaCorp Hotspot Aggragators can use, for free
    * Set up a hotspot for everyone in your cafe for $200, and advertise "free wireless Internet" and increase traffic.

    Which are you gonna do? Without some profit motive, you'll probably go for the second choice. Especially since in the case of most networks, you want random friends/business clients/etc. who come over to be able to use it, and you want your Dell with built-in wireless not to need a special card.

    I think free wireless would be ubiquitous, if the equipment was set up for more reasonable connection sharing than WAP/no-sharing or no-WAP/security hole.

  11. Gee maybe like cell phone service companies by charnov · · Score: 3, Insightful

    You don't really think that cell phone you have cost $100 to make do you? I know the one I got for free cost around $500 to make. How do they make a profit? You don't think that it costs that much for airtime do you?

    --
    [RIAA] says its concern is artists. That's true, in just the sense that a cattle rancher is concerned about its cattle.
  12. The Napster buisness plan? by LostCluster · · Score: 4, Insightful

    Robert X. mentions that his plan would see resistance from ISPs who would cite anti-sharing clauses in their end user contracts, and his explanation of how he'd get arround that is that if everybody's doing it, they can't stop it.

    Well, that was Napster's plan. And, it turns out that's only half right. They couldn't stop P2P, but they could stop Napster and at least put that company out of business. Kazaa is still kicking around, but their business model is purely as a distribution network for spyware, adware and other troublemakers which does scare away a good chunk of the user base.

    In short, this is a pipe dream that will never come true. Universial WiFi is a nice concept, but impossible to execute because the wired network providers behind the hotspots are going to want their cut of the action.

  13. Where would this be now? by UPAAntilles · · Score: 3, Insightful

    I'm a bit confused...is he saying that people should just share the broadband connections that we have now? Ignoring all the large things like ISP trouble, upload/download caps, contract violations, etc-Wouldn't the vast majority of these be in residential neighborhoods? How is this going to benefit people? I can see a couple scenarios (getting lost, so using it to find directions and get "unlost"), but not enough. The only places I would want to use WiFi would be someplace like a fast-food restaurant, or maybe along an interstate (when I'm not the one driving, of course),in a hotel, or in an airport/train station/subway station. But under his plan, most of these places wouldn't have it. A lot of hotels are already offering this service (a lot for free), fast-food restaurants wouldn't want to spend all that money for extra bandwidth (the McDonald's by my house uses a 56k conn, I know that much, and before anyone jumps on me, being a business, they would have to negotiate a contract allowing sharing of the conn, and that would cost more than your standard hook-up). The "best" way to spread wifi in the places people will use it, as I see it, would be a federally-supported monopoly...and even then, we'd be losing money until people wanted to use wifi. I'm content using the internet at home and hotels at the moment.
    If you build it, they probably still won't come

  14. Did'nt Joltage and Sputnik try the same thing? by puneetb · · Score: 5, Interesting

    Is this really new? Did'nt Joltage (even Nicholas Negroponte was on its board) try the same thing and finally go under? After such a high profile failure and many not so high profile ones, not to mention the liability issues of sharing internet access [what if someone downloads child porn using your network, or breaks into some computers or shares music. Since you are NATing, RIAA sees your IP and comes after you!] , your service agreement with your ISP etc I dont think this model will work.

    Granted Joltage gave only the SW, but the HW components are cheap enough that giving them free is also not going to help.

    The 'hotspot business model' is just running around like a headless chicken...

  15. That would target all the wrong places by weave · · Score: 3, Insightful

    I can''t imagine there is a big demand for a hotspot outside of my house. How would that justify the expense to the company? I want hotspots in places like public parks, and stores where my wife loves to go and make me wait for hours on end (Marshalls is evil).

  16. Sonic.net's Hotspot Bribe by billstewart · · Score: 4, Interesting

    Sonic.net provides DSL and dial ISP services. They have a hotspot bribe service, which lets their DSL customers set up a hotspot and receive 50% of the daily charges for anyone sharing their DSL. So Sonic.net customers can roam, or share DSL with their neighbors, and non-customers can pay a $3.50 per day hotspot usage fee. They don't provide hardware, but just about anybody who runs DSL is geeky enough to buy WiFi, and it's under $100 for access points anyway.

    --

    Bill Stewart
    New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
  17. Here's an alternative: by Newer+Guy · · Score: 4, Interesting

    Here's an alternative: A nonprofit loosely organized nationwide free WIFI network. It would be simple to do too. Everyone that wants to join would simply put stars ** on each side of their SSID name. This would indicate that it's owner is part of the network and others have his permission to borrow his connection. For example: My SSID says: "No Trespassing" (it's a joke). If I wanted to participate in the the open WIFI initiative, I'd simply leave my network open and change my SSID to: "*No Trespassing*".

    Router manufacturers could even code this into their firmware with a bullseye that could be selected to enable this option. If Linksys did this for example, their unabled SSID would still be Linksys. Enable the bullseye and then your SSID would change to *Linksys*.

    Seems simple enough to me.....*anyway*

  18. Simple Matter of Programming by billstewart · · Score: 4, Insightful
    There are about 10 ways to pull this kind of service out of a protocol stack - from simple "don't care who's there" to RADIUS games to IPSEC VPNs to various games with NAT (for roamers who don't mind being stuck behind NAT) to SSL tunnels to HTTP/HTTPS proxies to whatever. Depending on the kind of service you're trying to provide, the user get more or less control of their environment. One of the cleaner approaches is to let guests set up a VPN tunnel to some gateway (either a hotspot provider or just let all ipsec traffic through.) This is safe for the wired host user, prevents problems with spamming, etc., and gives you something to prioritize on if the wireless guests are hogging all your bandwidth, plus it's secure for the wireless guest as well.

    But all of them require somebody to go do the programming work. The centralized approaches have an obvious person to do that, but they require business models. If the cable modem companies weren't suicidally clueless about the data world, they'd offer a $10/month roaming service from any cable modem user that has wireless running. But there are friendlier DSL providers, like Sonic and Speakeasy and to some extent Earthlink, where the users could do decentralized friendly wireless sharing if they wanted because their contracts' terms of service are open.

    --

    Bill Stewart
    New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks
  19. Re:WiFi is only half the equation; TCP/IP = no-go. by BeBoxer · · Score: 4, Insightful

    I don't think any part of this plan involves having the WiFi "aggregator" actually aggregate any traffic at layer 3. The whole point is that the people who set up the hotspots are already getting IP connectivity from some ISP, and the people using the hotspot just use that connectivity. There isn't any need to centrally aggregate the actual data traffic.