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The Uncertain Promise of Utility Computing

icke writes "A quick overview of where the Economist thinks we are with the The Next Big Thing, also known as Stuff that doesn't work yet. Quoting: 'It is increasingly painful to watch Carly Fiorina, the boss of Hewlett-Packard (HP), as she tries to explain to yet another conference audience what her new grand vision of "adaptive" information technology is about. It has something to do with "Darwinian reference architectures", she suggests, and also with "modularising" and "integrating", as well as with lots of "enabling" and "processes". IBM, HP's arch rival, is trying even harder, with a marketing splurge for what it calls "on-demand computing". Microsoft's Bill Gates talks of "seamless computing". Other vendors prefer "ubiquitous", "autonomous" or "utility" computing. Forrester Research, a consultancy, likes "organic". Gartner, a rival, opts for "real-time". Clearly, something monumental must be going on in the world of computing for these technology titans simultaneously to discover something that is so profound and yet so hard to name.'"

23 of 456 comments (clear)

  1. utility computing by Anonymous Coward · · Score: 3, Funny

    damn if the lights would just stop flickering

  2. Psych by strike2867 · · Score: 0, Funny

    Its just the psychologists they use for marketing having a little joke.

    Move along people, nothing to see here.

    --

    Vote for new mod!!! Score:-2,Imbecile
  3. Carly Fiorina by bobsalt · · Score: 0, Funny

    'It is increasingly painful to watch Carly Fiorina...'

    what are they talking about? she's a babe!


    1. Re:Carly Fiorina by herrvinny · · Score: 0, Funny
    2. Re:Carly Fiorina by BJZQ8 · · Score: 1, Funny

      I know you're being sarcastic, but I really, really want to see what Carly Fiorina has done that a monkey, a voice-recognition system, and a word processor could not have...

  4. Stuff That Doesn't Work Yet by goldspider · · Score: 1, Funny
    "The Next Big Thing, also known as Stuff that doesn't work yet."

    I KNEW this was an article about Linux!

    --
    "Ask not what your country can do for you." --John F. Kennedy
  5. Good Word for it by Stiletto · · Score: 3, Funny

    An appropriate term is:

    Bullshit Computing

    or maybe PADOS "Pump And Dump Our Stock" Computing

  6. I think I know by pantycrickets · · Score: 1, Funny

    Clearly, something monumental must be going on in the world of computing for these technology titans simultaneously to discover something that is so profound and yet so hard to name.

    I think it's clear they are all refering to SkyOS. It's been rumoured that HP is planning on dropping HP-UX in favor of SkyOS sometime in 2004.

  7. Re:Computers will be everywhere by transient · · Score: 4, Funny
    they will all talk to each other all of the time

    What will they talk about?

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    irb(main):001:0>
  8. This is great news for software developers... by D-Cypell · · Score: 4, Funny

    Look at it this way... if we cant work out what a "Darwinian reference architecture" is, the indians must be totally fucking baffled!

  9. Obviously by wondafucka · · Score: 1, Funny
    ...they are talking about differential operating systems. Operating systems that write operating systems for specific needs.

    I have no idea what I just said.

  10. Re:Computers will be everywhere by mog · · Score: 3, Funny

    So they'll be teenage girls. Great. Now I'm going to have to tell my computer how pretty it is before it'll let me run anything.

  11. I know what your problem is: by Tibor+the+Hun · · Score: 2, Funny

    Those are all perfectly cromulent explanations, and if you don't understand them then perhaps you need to reentagulate your marketing 101 book!

    --
    If you don't know what AltaVista is (was), get off my lawn.
  12. I know why by vorwerk · · Score: 5, Funny

    It's so hard to name because these companies all lack the synergistic, results-driven leverage that will incentivize their paradigm shift.

    1. Re:I know why by Walterk · · Score: 4, Funny

      Marketing lesson #1: The synergy of the result driven leverage can never incentivize a paradigm shift.

      But remember: ubiquitous autonomy of enabling processes in a modularizing environment, synergetically adapting and integrating to provide on-demand seamless real-time organic utiliy computing is extremely vital in the face of Darwinian reference architectures.

  13. Re:Carly's explainations by TALlama · · Score: 5, Funny

    Examples:

    Wal-Mart: We sell everything everywhere, for cheap.
    Banks: We give money to people, and they give us more money back later.
    McDonalds: We make fast food that kids like and parents put up with.
    In-N-Out: We make fast food that everyone likes.
    Dell: We make cheap computers.
    Microsoft: We make software, and whatever else we want.
    SCO: We sue people.

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    - The Amazina Llama

  14. Re:Computers will be everywhere by micromoog · · Score: 3, Funny

    Do the toaster and hot tub banter about the intricacies of heating water vs. heating bread? Do they make the inkjet feel left out because it has DRM cooties? Do they make "binary-system" jokes behind the garage door opener's back?

  15. the unexplainable vision by ]ix[ · · Score: 2, Funny

    I learned everything I know about computing on demand (CoD) by watching Star Trek. Let me show you two examples:

    1. Without CoD:
    Captain Archer is hiding in the cargo bay and devises a plan to retake control of the ship. But it requires that enviromental control is rerouted to sickbay and that can only be done from the bridge where the evil mad man is.

    2. With CoD:
    Worf remodulates the phasers to match enemy shields and devices a new search pattern for the torpedoes by pressing 3 buttons on the console in front of him.

    CoD is when stuff works without any fuss and there are no problems. They simply want everything to be as in ST:TNG.

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    This is my sig, show me yours
  16. Re:Carly's explainations by Walt+Dismal · · Score: 4, Funny

    Um,Carly's having a hard time explaining what it is because she really means "Utility outsourcing' but she doesn't know how to translate that from Hindu to English. But that's okay, it's not her audience's god-given right to understand her.

  17. Re:Computers will be everywhere by darkov · · Score: 4, Funny

    What will they talk about?

    If it's like computers nowadays, it will be porn.

  18. Re:Carly's explainations by NanoGator · · Score: 3, Funny

    Slashdot: We promote Linux and Mozilla, and we bash Microsoft in every way we can, even if it involves writing award winning fiction.

    --
    "Derp de derp."
  19. cue Vogon captain by bythescruff · · Score: 1, Funny

    A steel door closed and the captain was on his own again. He hummed quietly and mused to himself, lightly fingering his notebook of verses.

    "Hmmm," he said, "lack the synergistic, results-driven leverage that will incentivize their paradigm shift..." He considered this for a moment, and then closed the book with a grim smile.

    Death's too good for them," he said.

    --
    Chuck Norris: Socialism == a thousand years of darkness.
  20. That's not actually what Carly Says by cgenman · · Score: 3, Funny

    If you pay attention to her speeches... Yeah, I know, even the tape recorder falls asleep. But if it was possible, the problem is that her ideas aren't too complicated, it's that they're too simple to be sold.

    We automate stuff.

    Well, yes, that's what all I.T. departments do. HP doesn't even do it particularly well. That's why they need to say that they enable adaptive cross-platform solutions for process-centric business aplications. I used to facilitate reliable time-sensitive information distribution services because it wasn't that impressive to just have a paper route.