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On Early Game Packaging Treasures

Thanks to Armchair Arcade for its article discussing the wonders of classic game boxes, as the author reminisces about the "lost art of innovative game packaging from the early to mid-1980's, when there seemed to be an abundance of real thought and care behind the customer's experience beyond the software itself." He points out: "Hardcore gamers appreciate hardcore packaging, with unusual boxes and a handful of feelies... Today, hardcore packaging - if available at all - has a hardcore price. There are still tens of thousands of hardcore gamers like in the past, it's just more profitable to go after the hundreds of thousands of mainstream consumers instead." The article ends with a series of gallery pages, including some of the classic boxes from "the company with arguably the greatest overall packaging", Infocom.

23 of 70 comments (clear)

  1. HHGuide by Lord+Bitman · · Score: 5, Interesting

    I still have my Hitchhiker's Guide box, complete with destruction orders for my home/Earth, Sub-Atomic Space Fleet, and of course, Pocket Lint.
    Sadly, the peril-sensitive sunglasses are long gone. Being the best of all items packed- including the game -they were often shown off, and eventually tore.
    I think there was also a "Don't Panic" button that my mom ignorantly tossed away (curses!)

    --
    -- 'The' Lord and Master Bitman On High, Master Of All
    1. Re:HHGuide by MalachiConstant · · Score: 3, Funny

      Don't forget they also included No Tea! I've still got mine to this day, right here in my pocket.

    2. Re:HHGuide by August_zero · · Score: 3, Interesting

      I remember the packaging of another Infocom Classic "The Lurking Horror"

      The game came with a fake student ID, and the best part was a rubber centipede sandwiched between two clear pieces of plastic, when I pulled the game out of the box I remember jumping when I saw it and thinking for a moment that there was a giant insect in the box with my game. (hey I was like 8 years old cut me some slack)

      --
      On Wall Street they say "buy low, sell high" On the pad we say, "buy high, sell high" Isn't that somehow better?
    3. Re:HHGuide by pezpunk · · Score: 4, Informative

      Hitchhiker's Guide to the Galaxy best packaging ever:

      - a little baggie, labeled "Microscopic Space Fleet."

      - some pocket fluff

      - peril-sensitive sunglasses. in the book, they would cloud over at the first hint of danger ... my pair must have been expecially neurotic, they were always pitch black. in fact if i didn't know better i'd suspect they were simply cut out of a sheet of construction paper.

      - a friendly red pin, emblazoned with the motto "don't panic!" in yellow letters. (currently affixed to my leather biker jacket)

      - Demolition orders for my home

      - Demolition orders for my planet

      - No tea!

      --
      i could live a little longer in this prison
  2. How could they miss... by duffbeer703 · · Score: 2, Insightful

    The classic Electronic Arts "album cover" packaging and their attempts to make game developers into rockstar-like characters.

    --
    Conformity is the jailer of freedom and enemy of growth. -JFK
  3. Timely... by Anm · · Score: 4, Interesting


    On the day I just threw out a pile of game boxes stacked to my waist, I say good riddance. It just marketing trinkets that don't add to the game. Did anyone actually put on the head band pictured every time they decided to play Moebius?

    Now don't get me wrong. I like a good manual, and I appreciate a well designed tech-tree poster or map. These things enhance game play by adding what amounts to a second screen for cheap. But most of the things mentioned are so useless they are forgotten about by the second day of game play.

    Anm

    1. Re:Timely... by Teddy+Beartuzzi · · Score: 5, Interesting
      Man, I couldn't by any more opposite if I tried.

      The 200 page manuals in things like Stunt Island, Red Baron, Buzz Aldrin's Race into Space, Their Finest Hour, or even Master of Magic were one of the *primary* reasons why I'd spend $80 on a game. It always made me feel like I was getting something for my cash. These weren't just game manuals, they were often history lessons, and I learned a ton by reading them.

      If I couldn't decide which game to buy, I'd always buy the heavier one. And the side benefit for the company was these things acted as copy protection, even if they weren't specifically meant to be.

      Now, the boxes are shrunk, the manuals are tiny (if there at all), and I rarely buy games any more. It's been years now, actually. I didn't change, the games did.

  4. feelies by Pilferer · · Score: 4, Funny

    Hardcore gamers appreciate hardcore packaging, with unusual boxes and a handful of feelies...

    Wait, we're talking about video games, not porn, right?

  5. Treasures usually included copy protection by SchnauzerGuy · · Score: 5, Interesting

    As anyone who was around in the 1980's probably remembers, pirate C=64 games were rampant (maybe even worse than today, especially most copying was done person to person, as opposed to via P2P networks).

    In addition to the usual 1541 drive errors, it was common for the copy protection to include secret decoder wheels or references to a specific page in the manual, which provided the code you had to input before running the game. Some manuals even had the code printed such that you needed a red plastic lens to be able to see the code (to prevent photocopying).

    Damn those codes were a pain in the butt! And of course, there were cracks and ways to bypass the codes, but the extra packaging, manuals, and maps did provide an incentive to actually buy the game. Today, companies are happy to sell nothing more than a CD-ROM and jewel case - and people are happy to download the game use their own CD-R disc.

    1. Re:Treasures usually included copy protection by Viper168 · · Score: 3, Funny

      Upon reading the manual, I've discovered that they are in fact croutons, not sugar cubes. Also I should note that the beakers are oil and vinegar. I should have remembered the salad theme, but it's been a while.

      I'm certain that this information will help all of you in the real world, as I felt it important enough to share.

  6. Re:Zelda "Golden" Editions by rhetoric · · Score: 2, Interesting

    My copy of Zelda 2 for NES was may as well have been real gold to me when I got it.. I think it was a nice homage too, but IMHO games have gone the way of boxes... I don't mean to troll, or to stray offtopic, what I'm saying is that this seems to be part of a larger trend or change of style in gaming. simply that, "the times they are a changin..." for better or for worse.. now that's another thread.

    --

    "where words meet intent, lies rhetoric's lament"
  7. past deficiencies by gtshafted · · Score: 5, Insightful

    Back then the biggest problem was graphics. it was really hard for some people to imagine that they were fighting some big ugly monster with ten heads when all they would see on the screen as representative of the monster was an ascii symbol. I think fancy packaging made up for this deficiency. Today it's no longer a problem. Besides I'd rather have a good game with extra money spent toward better QA or other things that are actually in the game as opposed to collectible junk.

  8. Ahah yes by rhetoric · · Score: 4, Interesting

    I had a copy of "Pirates! Gold" and whenever you happened to encounter another pirate ship you had to look up the name of the pirate which corresponded with whatever flag it showed you in the manual. I loved the game, so I dug up the CD a year or two ago and started playing, only to realize I'd lost the manual...

    If you haven't played Pirates! Gold maybe you've seen Pirates! 2, which I have unfortunately not played..(I'm poor and don't get out much). Regardless, it's a GREAT game which has given me countless hours of entertainment, and the packaging and manual were great to boot (woohoo I'm double-on-topic.. pause..). The linked site has the entire thing in PDF, which makes me regret having now lost my Pirates! CD.. as if the irony in the last paragraph wasn't enough. :P

    --

    "where words meet intent, lies rhetoric's lament"
  9. Dr. Who and the mines of terror. by Mish · · Score: 4, Interesting

    My Commodore 64 was the best games machine I've ever owned, one game where the packaging really stood out (for better and worse) was "Dr. Who and the mines of terror."

    This game was great, the packaging featured a picture of the TARDIS on the front with a image of the Doctors brain on the back, inside (along with the 'tape') were numerous documents that really added a lot to the game.

    There was however one item that had gave no clue as to why it was included, a credit card sized piece of card in a protective sleeve with three symbols printed on it.

    I played through much of the game (about 90% as it turns out) and didn't find a use for the card, as time went on I lost parts of the packaging (including the card).

    When I finally went back to the game I found myself stuck at a door, the door required those three symbols from the card to be set correctly to get though, I was screwed. Not till I obtained an "Action Replay Cartridge" and turned "collision detection" off, was I able to get past that damned door. :)

    1. Re:Dr. Who and the mines of terror. by Mish · · Score: 2, Interesting

      A quick Google search found a page with quite a few of the documents from the packaging, including that damned card.

    2. Re:Dr. Who and the mines of terror. by neglige · · Score: 2, Funny

      >> My Commodore 64 was the best games machine
      > A quick Google search found a page

      Maybe the Google front page didn't fit into the memory of the C64 ;)) Or, maybe, ...

      --
      My cats ate my karma. They also wrote this comment.
  10. Infocom games by Radius9 · · Score: 2, Interesting

    I used to love the old Infocom games, but unfortunately, didn't keep most of them around after I stopped playing them. I was wandering around a few years ago and found an independent bookshop going out of business that was selling a bunch of stuff, and lo and behold, I found a copy of Zork Zero, Zork I, Hitchhiker's Guide To The Galaxy, and Starcross, all still sealed in plastic, being sold for $0.50 each! I've still got those, although I did break down at one point and open the Hitchhiker's box.

  11. Awww, shame! by dagbrown · · Score: 3, Informative

    They didn't mention that cool tin can that the Linux version of Quake 3 came in! That was the best.

  12. Sleeves and Smell by Apreche · · Score: 4, Interesting

    My favorite game packaging has always been NES games. The box of the game was cardboard and discardable. It was just to sell the game anyway, not to store it in. Every game had black plastic sleeve. 1st party games has the nintendo logo on the sleeve. 3rd party did not. Towards the end of the NES they started selling sleeveless games and it really cheezed me off. The SNES had little plastic covers for games, but the N64 didn't. The Gameboy used to have plastic cases you could put games in. I've still got some, they are awesome.

    What was even better that catrdiged containers was the smell. Remember the smell when you opened up a brand nes NES game? It was like nothing else. New car smell is pale in comparison to new NES cartridge smell. It is similar, yet much better than the smell of a new pack of baseball cards. Nowadays with games on disc there just isn't that great aroma of catridge manufacturing plant anymore. Oh, how I long for those days.

    I'm not the only one who remembers the smell... right?

    --
    The GeekNights podcast is going strong. Listen!
  13. Jaded memories by Anonymous Coward · · Score: 2, Interesting

    As much as many of the mentioned games are timeless classics, I think people need to keep an open mind when they think about box art. The 1980's will probably be remembered as the dark ages of video game graphics so people like to think of more fond images, such as the box art of the time. In comparison to the 1990's box art, the 1980's box art was crude and unprofessional looking, not to mention featured more focus.

  14. No only that, but... by Man+In+Black · · Score: 2, Interesting

    The poor capabilities of older consoles often made the pack-ins a neccessity. Many Odyssey (Not Odyssey^2, but the original Odyssey) games were essentially glorified board games with (sometimes minor) interaction with the video game... the system often didn't even keep score for you (mostly due to the fact that it had no way of displaying the score, since displaying numbers on screen was too much for the system), so a lot of the games used paper money or score counters. You certainly couldn't make a football game in the early 80's without a playbook, since there was no way to actually display diagrams of the plays themselves on-screen. Getting a complete set of Odyssey items can be difficult, since the games came with so many pieces.

    I like the idea of including things like Ultima's cloth maps, but I have to admit that I don't see much point in some of the Hitch Hiker's Guide junk that was included with the game. It's certainly neat to have though.

    --
    -"One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man." -EH
  15. Re:More recent by shadowcabbit · · Score: 2, Interesting

    I have both games sitting proudly on my media rack. Of course, none of the goodies are on display-- stuff tends to get lost around me-- but the full inventory is as follows:

    Lunar: Silver Star Story Complete
    Demo Disc
    Hardbound manual
    Cloth map
    "Making Of" movie disc
    Soundtrack Audio CD

    Lunar 2: Eternal Blue Complete
    Ghaleon Punching Puppet
    Hardbound manual
    "Making Of" movie disc
    Soundtrack Audio CD
    Goldtone replica of Lucia's pendant
    Cardboard character standees
    Paper map
    Spiffy "Omake Box" to hold most of this stuff

    Both games went for $60 US, and were generally well-received. No console game that I know of has provided so much non-essential stuff, before or since.

    --
    "Why Subscribe?" Good question...
  16. I'm going to be the negative voice here... by 0x0d0a · · Score: 2, Insightful

    ...and say that I don't think that fancy packaging is a really good idea.

    While fancy packaging might help roll boxes off the shelves, software (at least in my experience) doesn't usually come from retail anymore -- one orders it online.

    And ultimately, all the trinkets you get are just that -- trinkets. They wind up in the wastebasket, taking up space. Marathon's triangular boxes did it, Quake's tin box did it, etc. I was actually rather pleased with my purchases from Linux Game Publishing, Tribsoft, and Loki, which all simply came with a card and a CD or two in a DVD case. No waste, no having to dispose of tons of packaging materials, no blowing money on something that I'll see once that then forget about.

    I have no idea how much it cost to put Quake III in a custom-embossed tin box, but let's assume that it was about 50 cents. I have no idea how many units Quake III sold, but I would assume that it is at least half a million units. Given only those assumptions, there's five artists that could have been hired for a year's work each to add more textures and better graphics to Quake III. That's an awfully tough tradeoff. I'd rather have the game itself be nicer, to be honest.

    There are still a few convincing reasons to ship things in a package. Most of the time, I'd prefer to have my documentation in plain text, if I can get it. It's easier to search. However, sometimes things wind up in PDF on a CD. It's good that they can't get lost, but it's also rather annoying to read through a PDF, and a pain to print out hundreds of pages. Some manuals (I remember the SuperPaint manual) are quite readable while munching on lunch, and should stay in the form of wood pulp.

    In general, though, I'm happy to see fancy boxes and addins go away. They just don't provide much benefit. Heck, I'd be happy to have a CD with nothing more than the name of the product printed on it -- no fancy, colored artwork, even.