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Women Buy More Tech Than Men

Posted by ryuzaki0 on from the bringing-home-the-bacon dept.

Computerguy5 writes "According to a Consumer Electronics Association (CEA) study, released at this past Consumer Electronics Show (CES), women accounted for $55 billion of the $96 billion dollar market. 40 percent of women surveyed responded that they were treated better when accompanied by a man. CNN reports on the findings."

3 of 645 comments (clear)

  1. Re:no surprise... by RussP · · Score: 5, Informative

    According to Warren Farrell in The Myth of Male Power (an amazing book), the amount of retail space devoted to women's products is SEVEN times that devoted to men's.

    --
    I watch Brit Hume on Fox News
  2. Is this a joke? by timestocome · · Score: 5, Informative
    Reading the comments posted here I can't help but wonder if it isn't the same patronizing clerks in the stores who wrote these comments.

    Here is a clue, I have a Master's in Computational Physics and I spend a lot on tech gadgets and computers. Imagine that a 42 year old, little old lady who does something besides buy gadgets for her husband.

    I have been so patronized in tech stores I do almost all my tech shopping online now.

    "No I do not need a large LCD to draw pictures on, I need it to see physics simulations."

    "No I don't need a pop-up blocker, I use Linux and OSX, I out grew Windows when it was on version 3.11"

    "No I don't need your over priced warrenty, if it breaks I'll fix it myself."

    If it is true that women do most of the spending on tech stuff, then I expect like me they are doing most of it online and these patronizing boys will before too long all be unemployeed.

  3. Machines are not misogynist by deevise · · Score: 5, Informative
    Thank Buddha that someone finally addressed how ridiculous the posts to this topic have been to date!

    At issue here is that there are a large group of people that on occasion get at best dismissed and at worst harassed when buying tech products.
    Ask me how many times a sales guy can't look me in the eye cause my tits are too distracting, or how many times my product choices are second guessed simply cause I'm wearing a skirt, and I then have to go and recite all the specs of the product from memory IN ADDITION to the competing products to prove that believe it or not, I'm not an impulse tech shopper and fully research and plan all of my purchases. (actually, I enjoy that part, cause the sales 'dudes' then shut up fast and realize they've been outclassed, hopefully learning it's bad sales strategy to have any preconceptions of their customers).
    Also fortunate in this sense, bricks and mortars RARELY have the best prices and online stores have yet to discriminate in the least when I purchase all the tech products for my document imaging business and my personal armory of gadgets.

    Motivational quote for the day: Try thinking of women as more than brainless bank account draining bimbos and maybe you'll find one that's not.