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Women Buy More Tech Than Men
Computerguy5 writes "According to a Consumer Electronics Association (CEA) study, released at this past Consumer Electronics Show (CES), women accounted for $55 billion of the $96 billion dollar market. 40 percent of women surveyed responded that they were treated better when accompanied by a man. CNN reports on the findings."
Well isn't that some sad, stereotyped shit(?) According to the article, women complained about being patronized in tech stores. But what the hell kind of image of women do the tech manufacturers have?
1. "Well, these 'women' are always in the kitchen, right?!"
2. "True dat, so why not refit our gadgets so they match kitchen cabinets and stuff!"
3. "We've got it! Profit!"
What's the word I'm looking for
668.5
Is that I am more of a tech nerd than 95% of the guys I know, and every time I walk into a computer store, jiffy lube, or hardware store, the people there treat me like a slobbering 2 year old.
I swear this conversation happened about 3 weeks ago:
[sales rep-tile] "Can I help you?"
[me] "Nah, I'm just looking for a network card."
[sales rep-tile] "This is a good one, and we can put it in for you."
[me] "Oh, I'll just put it in myself."
[sales rep-tile] "Now sweetheart that's very complicated, are you sure you should try that?"
Sometimes it's difficult to refrain from telling them to kiss my ass.
- Kate
"DNA is life. The rest is just translation."
But WTF cannot contractors respect the pover of the the chequebook (checkbook) and DO WHAT THEY ARE PAID FOR!
They are. You are enabling their behavior. You could fire them, or you could just let them screw up and refuse to pay them, or most effectively, chew them out for ignoring your wife and refuse to repeat it. If they want it repeated, let her repeat it.
The stereotypes may be plain wrong, but still take a while to change.
That's if they're wrong. Exceptions don't disprove stereotypes -- they are noteworthy because they are exceptional.
Women are the more substantive consumers over man. Who do you think they're buying the "tech" for?
I've been a long time (like over a year+) slashdot lurker, and this topic has so moved me to create an account and post.
I am a female, I have a network of four linux-loving computers, and comparatively, my boyfriend (bless his little lovely heart)... is largely computer illiterate. But I really need him at times to be taken seriously, both at stores and with phone tech support. I order all my computer parts online now. The one recent purchase I've made at a store, I became very hostile with the salesman at Best Buy who was treating me like a child, despite my repeated firm protestations of "I know exactly what I'm looking for, please back off already." He finally backed off only when my bf who had been in the game section turned the corner and asked, "Hon, have you found what you were looking for yet?" The attitude women reported in the article is very much obvious with tech support too. I've had harrowing experiences with tech support over a lemon laptop. Ironically, in all the months it took that to be straightened out, the only time I was taken seriously was by a woman tech support person (although a few years back I had a dead sound card, told the male tech support person exactly the problem and how I arrived at it, and he simply said, "I love people like you, we'll send the replacement out today"). Now, even when dealing with tech support I make my bf take the phone and he tells them what I say, because they tend to take him more seriously than me saying the exact same thing. Having me sitting next to him relaying my commentary rather than being on the phone myself makes that significant of a difference. And I resent it. I know as geeks we all hate dealing with tech support and pushy electronics store people... let me tell you, it's a thousand times worse and more insulting when you are a female and they treat you like a baby because of it. After dedicating so many years of my life to developing my computer skills, that treatment infuriates me. I seriously like to live by the philosophy that there is more difference within the sexes than between them. Unfortunately, that view is not held by most of the world... particularly men when it comes to women in technology.