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Women Buy More Tech Than Men

Computerguy5 writes "According to a Consumer Electronics Association (CEA) study, released at this past Consumer Electronics Show (CES), women accounted for $55 billion of the $96 billion dollar market. 40 percent of women surveyed responded that they were treated better when accompanied by a man. CNN reports on the findings."

26 of 645 comments (clear)

  1. that tells me by gnudutch · · Score: 5, Funny

    that tells me that the men are finding the better deals.

    1. Re:that tells me by Garridan · · Score: 5, Funny

      Or, that women desire to have a different iBook for everything in their wardrobe...

  2. Re:You guys laugh, but this doesn't surprise me by Limburgher · · Score: 5, Funny
    I've seen this, in fact I used to work at a CompUSA in IL. This lady bought a CDR labeling kit, and a bunch of labels, like 35 bucks. . .so she could write on the labels with a Sharpie and press them on, rather than, oh, I dunno, writing on the CDR itself with said sharpie.

    Dumbass. Then again, her husband bought the Jaguar upgrade. . . for his WinXP laptop. . .

    --

    You are not the customer.

  3. Oooh Shiny! by Quirk · · Score: 5, Funny
    "...that they were treated better when accompanied by a man.

    Tech salespeople would rather sell to a man than a woman because women don't go all glassy eyed and impressionable around bright, shiny things.

    --
    "Academicians are more likely to share each other's toothbrush than each other's nomenclature."
    Cohen
  4. Re:You guys laugh, but this doesn't surprise me by bakes · · Score: 5, Interesting

    That's due to a fundamental difference between men's and women's attitude to money.

    A man will spend $2 on a $1 item because he needs it.
    A woman will spend $1 on a $2 item she doesn't need because it's on sale.

    (Not my gag, but I don't know the source)

    --
    Ho! Haha! Guard! Turn! Parry! Dodge! Spin! Ha! Thrust!
  5. My own personal experience... by lukewarmfusion · · Score: 5, Interesting

    I don't buy a ton of tech stuff - but I have it. Gifts, building my own stuff, whatever. My fiancee buys a lot, though - laptop, PDA, camera, etc.

    Her sister walked into Best Buy and despite my specific instructions, let the salesguy talk her into a much worse digital camera for $100 more. On another occasion, she was talked into a TV tuner card and a "special cable" that she couldn't use without an additional upgrade from her old video card... I wouldn't be surprised if she ended up buying Mac software for her Windows XP box.

    It's not just tech, either - lots of women are conned at car dealerships or other sales places. Even if she's smart - she's probably too trusting.

  6. Equal Opportunity by buddydawgofdavis · · Score: 5, Funny

    Nearly three-quarters of women surveyed by the industry group complained about being ignored, patronized or offended by sales people when shopping for electronics.

    At least the sales staff a Fry's Electronics don't discriminate; they'll ignore you reguardless of your gender :)

  7. It may come as a shock.... by jkabbe · · Score: 5, Interesting

    This might be a surprise to those here but sometimes girls will buy stuff for guys.

    A guy who buys a girl an electronic gift is being "insensitive".

    A girl who buys a guy an electronic gift is a total babe.

    So maybe all that extra spending is just gifts.

  8. Re:Yeah, but... by gricholson75 · · Score: 5, Funny

    Yeah, but those electronics usually involve the settings: Slow, Medium, and Fast! :D
    except for the Elvis edition, it's settings are:
    Love me tender, Don't be cruel, and Jailhouse rock.

  9. Re:Radio Shack data is wrong. by brian+woolstrum · · Score: 5, Funny

    Radio Shack???? Oh, yeah the Sprint Cell Phone store
    now I remember.

  10. Companies changed strategy: Products for kitchen.. by janbjurstrom · · Score: 5, Insightful
    (From the article):
    Sharp redesigned its flat-panel TVs two years ago with women in mind. /.../ Last Mother's Day, a Circuit City ad prominently featured one of the sleek TVs in a kitchen.
    Sony's products targeting women include its LIV line, /.../ CD players for the kitchen and shower radios /.../. The smaller designs should fit better in a home -- characteristics desired by consumers in general and women in particular, said Ellen Glassman, a director of design at Sony.

    Well isn't that some sad, stereotyped shit(?) According to the article, women complained about being patronized in tech stores. But what the hell kind of image of women do the tech manufacturers have?

    1. "Well, these 'women' are always in the kitchen, right?!"
    2. "True dat, so why not refit our gadgets so they match kitchen cabinets and stuff!"
    3. "We've got it! Profit!"

    What's the word I'm looking for ... unzeitgeistful?
    --
    668.5
  11. Re:Well, duh! by kfg · · Score: 5, Funny

    On the other hand men will throw out a brand new shirt because "it broke."

    i.e., a button fell off.

    KFG

  12. What really pisses me off... by RevRa · · Score: 5, Insightful

    Is that I am more of a tech nerd than 95% of the guys I know, and every time I walk into a computer store, jiffy lube, or hardware store, the people there treat me like a slobbering 2 year old.

    I swear this conversation happened about 3 weeks ago:

    [sales rep-tile] "Can I help you?"
    [me] "Nah, I'm just looking for a network card."
    [sales rep-tile] "This is a good one, and we can put it in for you."
    [me] "Oh, I'll just put it in myself."
    [sales rep-tile] "Now sweetheart that's very complicated, are you sure you should try that?"

    Sometimes it's difficult to refrain from telling them to kiss my ass.

    --
    - Kate
    "DNA is life. The rest is just translation."
    1. Re:What really pisses me off... by Al-Hala · · Score: 5, Insightful

      Then don't hold back :)

      Show them your cognitive abilities by calling for the manager and pointing out that he's just lost a customer due to the reptile's inept turn of phrase.

      I love it when a sterotype bites someone on the ass.

  13. Re:Sadly so by dvdeug · · Score: 5, Insightful

    But WTF cannot contractors respect the pover of the the chequebook (checkbook) and DO WHAT THEY ARE PAID FOR!

    They are. You are enabling their behavior. You could fire them, or you could just let them screw up and refuse to pay them, or most effectively, chew them out for ignoring your wife and refuse to repeat it. If they want it repeated, let her repeat it.

  14. Re:Stereotypes... by dandelion_wine · · Score: 5, Insightful

    The stereotypes may be plain wrong, but still take a while to change.

    That's if they're wrong. Exceptions don't disprove stereotypes -- they are noteworthy because they are exceptional.

  15. Re:Well, duh! by jawtheshark · · Score: 5, Funny
    No. Men will recycle that said shirt as a rag to clean their hands on if they have been working on the engine of their car. Nothing goes to waste with a man. ;-)

    At least it is better than a woman that buys a pair of shoes and never wears it because the colour really doesn't go with any of her clothes. Of course, she might just look for clothes that go with the shoes, but don't count on it. Oh, and she will categorically refuse to throw the shoes away (or give them to charity).

    --
    Ahhh...the great dumpster continuum. Many a free computer will be found there. -- sowth (748135)
  16. Re:no surprise... by RussP · · Score: 5, Informative

    According to Warren Farrell in The Myth of Male Power (an amazing book), the amount of retail space devoted to women's products is SEVEN times that devoted to men's.

    --
    I watch Brit Hume on Fox News
  17. Re:Yeah, but... by val1s · · Score: 5, Funny

    in related new men buy more flowers than women...

  18. Women buy more tech FOR men by humankind · · Score: 5, Insightful

    Women are the more substantive consumers over man. Who do you think they're buying the "tech" for?

  19. Re:Well, duh! by kfg · · Score: 5, Funny

    Oh sure, if it's a flannel shirt he'll use it as an oil rag (unless he just wraps a strip of duct tape around his chest to keep it closed), but not a dress shirt, or even an Oxford.

    They make really lousy oil rags. Trust me. I know. I've. . .

    Ummmmm, ok, maybe he would try to use it as an oil rag the, first time.

    KFG

  20. Re:Stupid Statistics by the_mad_poster · · Score: 5, Interesting

    Does that mean that 60 percent were treated better when they weren't accompanied by a man?

    Theoretically, there would be three options, not two: being treated better, worse, and the same. Of course, since the other two options (better and the same) could be viewed as either neutral or better, that means that no matter how the breakdown works, the odds are STILL in favor of a woman NOT taking a man along, which directly invalidates what the article is trying to quietly suggest: that women are better off being accompanied by a man when making a tech purchase.

    Some other questionable "factoids":

    ...women are involved in almost 75 percent of all electronics purchases...

    Meaning what, exactly? How much are they involved EXCLUSIVELY in? What are they buying? Who are they buying for?

    Radio Shack's customers have shifted from 20 percent female seven years ago to 40 percent female today.

    Has Radio Shack's marketing changed? Has it's product changed? Locations?

    Every time you go to these places, they think women don't know anything, and they don't tell you the same features as they would when my husband goes with me.

    That doesn't hold with the marketing complaint from earlier. Are they targetting something they feel will appeal more to the demographic? What, specifically, are they saying?

    I don't usually even bother reading anything like this, especially studies, when they're in major news organizations. There's never any context provided to suggest the data has any validity or, worse, any meaning what-so-ever. People never question the fact that the numbers don't mean anything beyond what the writer is suggesting (typically, suggesting without any REAL evidence), so they keep doing it. CNN: The New American Tabloid.

    --
    Alito: A vote for Alito is a punch in the eye to put that bitch back in her place!
  21. Is this a joke? by timestocome · · Score: 5, Informative
    Reading the comments posted here I can't help but wonder if it isn't the same patronizing clerks in the stores who wrote these comments.

    Here is a clue, I have a Master's in Computational Physics and I spend a lot on tech gadgets and computers. Imagine that a 42 year old, little old lady who does something besides buy gadgets for her husband.

    I have been so patronized in tech stores I do almost all my tech shopping online now.

    "No I do not need a large LCD to draw pictures on, I need it to see physics simulations."

    "No I don't need a pop-up blocker, I use Linux and OSX, I out grew Windows when it was on version 3.11"

    "No I don't need your over priced warrenty, if it breaks I'll fix it myself."

    If it is true that women do most of the spending on tech stuff, then I expect like me they are doing most of it online and these patronizing boys will before too long all be unemployeed.

  22. Machines are not misogynist by deevise · · Score: 5, Informative
    Thank Buddha that someone finally addressed how ridiculous the posts to this topic have been to date!

    At issue here is that there are a large group of people that on occasion get at best dismissed and at worst harassed when buying tech products.
    Ask me how many times a sales guy can't look me in the eye cause my tits are too distracting, or how many times my product choices are second guessed simply cause I'm wearing a skirt, and I then have to go and recite all the specs of the product from memory IN ADDITION to the competing products to prove that believe it or not, I'm not an impulse tech shopper and fully research and plan all of my purchases. (actually, I enjoy that part, cause the sales 'dudes' then shut up fast and realize they've been outclassed, hopefully learning it's bad sales strategy to have any preconceptions of their customers).
    Also fortunate in this sense, bricks and mortars RARELY have the best prices and online stores have yet to discriminate in the least when I purchase all the tech products for my document imaging business and my personal armory of gadgets.

    Motivational quote for the day: Try thinking of women as more than brainless bank account draining bimbos and maybe you'll find one that's not.

  23. Why I shop online. by i+love+pineapples · · Score: 5, Interesting

    My whole life is computers. I have been taking apart/breaking/tinkering with/programming computers since my father brought home a Commodore 64 all those years ago. It pisses me off to no end when some slick haired little sales moron assumes I know less about computers than my boyfriend, who doesn't even understand why he needs to keep up on the latest XP patches and wondered why his computer kept rebooting after leaving it on his school's network without patches or a firewall.

    I finally got fed up years ago when, while browsing laptops, some sly salesguy looking for his commission paid more attention to the guy I was with, who was about to run over to the console games section and had no interest in computers, than me, the potential sale. He instead pointed me to the dayglo ibooks and wouldn't answer any of my questions, all while chatting it up with my friend about processors. I made it very clear to his manager that I was very ready to make a pretty large purchase at his store, but since his salespeople weren't willing to give me the time of day I'd be taking my business elsewhere. About a week later I faxed the store a copy of my invoice for a $3000 custom job, plus oodles of accessories and software. I got an apology and a ~$10 gift certificate about a month later. I gave the card to my dad and optioned not to return.

  24. This is the ONLY time I really need my bf... by lazypenguingirl · · Score: 5, Insightful

    I've been a long time (like over a year+) slashdot lurker, and this topic has so moved me to create an account and post.

    I am a female, I have a network of four linux-loving computers, and comparatively, my boyfriend (bless his little lovely heart)... is largely computer illiterate. But I really need him at times to be taken seriously, both at stores and with phone tech support. I order all my computer parts online now. The one recent purchase I've made at a store, I became very hostile with the salesman at Best Buy who was treating me like a child, despite my repeated firm protestations of "I know exactly what I'm looking for, please back off already." He finally backed off only when my bf who had been in the game section turned the corner and asked, "Hon, have you found what you were looking for yet?" The attitude women reported in the article is very much obvious with tech support too. I've had harrowing experiences with tech support over a lemon laptop. Ironically, in all the months it took that to be straightened out, the only time I was taken seriously was by a woman tech support person (although a few years back I had a dead sound card, told the male tech support person exactly the problem and how I arrived at it, and he simply said, "I love people like you, we'll send the replacement out today"). Now, even when dealing with tech support I make my bf take the phone and he tells them what I say, because they tend to take him more seriously than me saying the exact same thing. Having me sitting next to him relaying my commentary rather than being on the phone myself makes that significant of a difference. And I resent it. I know as geeks we all hate dealing with tech support and pushy electronics store people... let me tell you, it's a thousand times worse and more insulting when you are a female and they treat you like a baby because of it. After dedicating so many years of my life to developing my computer skills, that treatment infuriates me. I seriously like to live by the philosophy that there is more difference within the sexes than between them. Unfortunately, that view is not held by most of the world... particularly men when it comes to women in technology.