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Women Buy More Tech Than Men
Computerguy5 writes "According to a Consumer Electronics Association (CEA) study, released at this past Consumer Electronics Show (CES), women accounted for $55 billion of the $96 billion dollar market. 40 percent of women surveyed responded that they were treated better when accompanied by a man. CNN reports on the findings."
That's due to a fundamental difference between men's and women's attitude to money.
A man will spend $2 on a $1 item because he needs it.
A woman will spend $1 on a $2 item she doesn't need because it's on sale.
(Not my gag, but I don't know the source)
Ho! Haha! Guard! Turn! Parry! Dodge! Spin! Ha! Thrust!
I don't buy a ton of tech stuff - but I have it. Gifts, building my own stuff, whatever. My fiancee buys a lot, though - laptop, PDA, camera, etc.
Her sister walked into Best Buy and despite my specific instructions, let the salesguy talk her into a much worse digital camera for $100 more. On another occasion, she was talked into a TV tuner card and a "special cable" that she couldn't use without an additional upgrade from her old video card... I wouldn't be surprised if she ended up buying Mac software for her Windows XP box.
It's not just tech, either - lots of women are conned at car dealerships or other sales places. Even if she's smart - she's probably too trusting.
Yes I recall when working for one of the big 3 as an Engineer we all joked about how all our wives, etc. were the ones driving the big trucks though we had bought them for ourselves.
Yet the radio buttons still could not be pushed with a finger-nailed hand...
Plus women simply outnumber men, and not as many are in jail as men.
Nevertheless, I don't believe this for 1 second. They must be stretching the definition of 'tech.'
In my experience, even when women posses tech, it was purchased by a man.
This might be a surprise to those here but sometimes girls will buy stuff for guys.
A guy who buys a girl an electronic gift is being "insensitive".
A girl who buys a guy an electronic gift is a total babe.
So maybe all that extra spending is just gifts.
There is a reason for this, one that anyone taking even the most basic Human Factors class is taught -- most of the data available on human factors is based on either military experiments or from Universities, which employ undergrads. Most willing undergrad participants for these experiments tend to be male.
Both of these largely tend to show a niche-section of the population, and the data has a tendency to lean towards the male populace.
Its not just a question of design, its also limited data availability. Go look at Salvendy et al or any book on Engineering Psychology - you will realize that what really makes a strong case for you is the data thats available to you.
40 percent of women surveyed responded that they were treated better when accompanied by a man./em?
I have a classic household. I earn the dough, she runs the house. We work together with the kids (now 18 and 16). We are both happy with this arrangement. I am a geek - Linux, Windows, C, Java, that is my territory. She runs the house - including plumbing, electricity, and all that it takes to make the house work. We have had extensions to the house - we agree it, she gets the contractors to do it, I pay. All fine.
Except, will the contractors, or any workman we call in, listen to her? Will pigs fly? Over and over again I have to relay *her* orders to the contractors - because they won't obey a female voice. It makes my blood boil, over and over again, when I have to phone some stupid contractor to tell him, in a bass voice, what my wife has told him contralto, and been ignored.
OK, our household is eccenrtic (for a lot more than is in this post). But WTF cannot contractors respect the pover of the the chequebook (checkbook) and DO WHAT THEY ARE PAID FOR!
Consciousness is an illusion caused by an excess of self consciousness.
Being female, I'd say it's more like
A woman will spend $2 on a $1 item because it looks better than the $1 one.
Just look at who's buying all those expensive shoes and clothes.
Even with a more restrictive definition of technology, I would not be suprised to learn that females dominate tech purchases. I'm in the electronics industry and I see more women moving into positions like manufacturing management, parts procurement etc which involve the spending of big dollars. In fact, thinking further, more than 50% of the people I know in these roles are women. And before someone starts getting silly, none of them are butch type with "Dad" tatoos.
Even on the home front, the lady of the house often has the veto power on the purchase of that new DVD home theatre etc, and she does not get the testosterone fuelled rush from all those blinking LEDs etc.
Tom Peters came up with some interesting numbers for the female buying power in what might be considered bloke domain. Women purchase well more than 50% of car stuff: cars, tyres, car services.
Engineering is the art of compromise.
Does that mean that 60 percent were treated better when they weren't accompanied by a man?
Theoretically, there would be three options, not two: being treated better, worse, and the same. Of course, since the other two options (better and the same) could be viewed as either neutral or better, that means that no matter how the breakdown works, the odds are STILL in favor of a woman NOT taking a man along, which directly invalidates what the article is trying to quietly suggest: that women are better off being accompanied by a man when making a tech purchase.
Some other questionable "factoids":
Meaning what, exactly? How much are they involved EXCLUSIVELY in? What are they buying? Who are they buying for?
Radio Shack's customers have shifted from 20 percent female seven years ago to 40 percent female today.
Has Radio Shack's marketing changed? Has it's product changed? Locations?
Every time you go to these places, they think women don't know anything, and they don't tell you the same features as they would when my husband goes with me.
That doesn't hold with the marketing complaint from earlier. Are they targetting something they feel will appeal more to the demographic? What, specifically, are they saying?
I don't usually even bother reading anything like this, especially studies, when they're in major news organizations. There's never any context provided to suggest the data has any validity or, worse, any meaning what-so-ever. People never question the fact that the numbers don't mean anything beyond what the writer is suggesting (typically, suggesting without any REAL evidence), so they keep doing it. CNN: The New American Tabloid.
Alito: A vote for Alito is a punch in the eye to put that bitch back in her place!
My whole life is computers. I have been taking apart/breaking/tinkering with/programming computers since my father brought home a Commodore 64 all those years ago. It pisses me off to no end when some slick haired little sales moron assumes I know less about computers than my boyfriend, who doesn't even understand why he needs to keep up on the latest XP patches and wondered why his computer kept rebooting after leaving it on his school's network without patches or a firewall.
I finally got fed up years ago when, while browsing laptops, some sly salesguy looking for his commission paid more attention to the guy I was with, who was about to run over to the console games section and had no interest in computers, than me, the potential sale. He instead pointed me to the dayglo ibooks and wouldn't answer any of my questions, all while chatting it up with my friend about processors. I made it very clear to his manager that I was very ready to make a pretty large purchase at his store, but since his salespeople weren't willing to give me the time of day I'd be taking my business elsewhere. About a week later I faxed the store a copy of my invoice for a $3000 custom job, plus oodles of accessories and software. I got an apology and a ~$10 gift certificate about a month later. I gave the card to my dad and optioned not to return.
Gawd - I can't recall the last time that a Slashdot discussion has so little of value in the follow up posts.
Surely anyone in the tech business should be considering why the 50% of the population without testicles is treated so shabbily. I mean, even car dealers eventually figured that one out and ditched the "little woman" attitudes.
I take great pride in watching my wife in big box electronic stores, dealing with sales drones who obviously know significantly less than she does. And it's not because she's a super tech geek (sure, she can upgrade gear but mostly she just wants every new toy and gadget), it's because so many of those guys don't have friggin' clue and make their living by bullshitting the customer.
Think about it - if the retail electronics culture consistently insults female customers, it's likely that the same attitudes show up at the corporate level. How about we survey a few dozen female execs and see how often they've walked away from million dollar tech purchases because the sales guys treated them like Barbie.
Three Squirrels
Check out this Sample Size Calculator.
In a nutshell, for 150,000,000 you need a sample of about a 1000 people to get a representative result.
Three Squirrels