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How Google Can Make or Break A Small Business

securitas writes "USA Today's Jefferson Graham reports on how Google affects small business through its rankings and text ads. The feature describes how the fortunes of small companies turned when their Google ranking rose or dropped, as well as the effects of Google's paid search text advertising model. Search Engine Watch says that Google now performs an estimated 80% of the searches (200 million) on the Internet every day. The result is that Google has become a critical part of any online marketing strategy and has spawned a whole Google-optimization industry where consultants can charge $5,000 per site for tweaking. The feature is light on technical details but the stories of those who prospered and suffered due to Google make a good read."

3 of 352 comments (clear)

  1. Re:I'm a google optimizer by Thud457 · · Score: 0, Offtopic

    Oh Anonymous Coward, you charm the ladies with your sensuous trombone playing!

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    the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  2. in an unrelated note by Loco3KGT · · Score: 0, Offtopic

    justover18.com continues to a lower ranking than barely18.com on booble.com.

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    Blessed be he who reads this post, Cursed be he who tells my boss.