Slashdot Mirror
Dealing With Copyright Online: Porn v. Music
zzled writes "The New York Times (registration required, etc.) has an article on the porn industry's take on filesharing / copyright infringement. 'Many companies that distribute X-rated material say they do not worry too much about consumers sharing among themselves; they often unleash their lawyers only when someone is trying to profit by copying their goods and trying to sell them.' ... The article isn't particularly brilliant or insightful, but was an interesting read, especially with the explicit comparison to the approach taken by the music and movie industries."
What most people seem unwilling to recognize is that there's a lot more factors to consider.
without piracy:
- Normal customer base (x)
Most people think:
with piracy:
- Paying customers (x')
- Pirates (y)
The equation created is x' = x-y meaning piracy has cost you y sales. It's just not that simple. It's more like this:
with piracy:
- Paying customers (x')
Pirates:
- Those who would have payed if no crack was avaliable - (a)
- Those who won't pay, but heard of it through piracy - (b)
- "Try before you buy" who then buy - (c)
- "Try before you buy" who decide it's not worth it - (d)
- collectors who pirate, but don't use - (e)
- New people refered/introduced to by pirates other than (a) - (y)
- Those who won't/can't buy your program, but donate in other ways - (z)
I'm not saying anything about anyone's morals, right or wrong, simply how their actions affect the developer.
The equation now looks like this: x' = x - a + c + y + z*(whatever ratio you consider these donations to be worth)
Note that b, d and e won't pay no matter what, and so are simply free advertising, and not a lost sale.
So the only thing those people could cost you is an injury to your pride. Not such a bad thing in my books, perhaps even a good thing. Pride can be quite a detriment.
Also note, every group except x and d can bring more members to every group.
The question is: Is a > c+y?
(Ignoring z, since in most cases it can only be 0: How do you "donate" back to MS? Note this isn't a piracy problem, but rather companies refusing to accept the reality of the world: that these people exist.)
In my experience, b, c and y are huge factors, while a is very minor, especially in the "shareware" arena where freeware competition is often abundant.
Sounds like the porn industry is aware of their most successful marketing tool (Yeah, I said "tool"). I would not be suprised if Larry Flint is a major telecom stock holder. Few things drive the demand for bandwidth like a 30 nothing with an erection.
Content companies, whatever kind they are, have to give away some of their content for free in order to be able to profit on their premium content.
Consumers are not going to turn over money for content when they can't look inside the box to see what they're getting. If a content pusher doesn't have some free samples floating somewhere, there's no way they're going to be able to convince consumers that they've got the goods inside their sealed box. There has to be a free preview of some kind.
You're never going to buy a CD from an artist you've never heard sing, therefore some form of advanced sampling has to exist. I guess the porn industry realizes that the same rules apply to them, and since they don't quite yet have the ability to broadcast on the radio, they're letting filesharing do the job for them.
I suppose you could argue that porn is a vice and that if they get a little for free then they'll get hooked and soon start paying for it.
Though they seem to be giving it away - tons of web sites bill free porn for me, I just need to give them my credit card number to verify my age....yeah...
Au contraire, mon frere.
Adult entertainment is a well established film genre. Why isn't it an honest job? You wake up, drive to work, clock in, bust your hump (or hump your bust) all day, then go home, and cash your cheques.
True, there is a seedier side to some of the fly by night operations, but that's also true of import electronics, major label clothing, accounting and the stock market, as we've seen in the last few years.
Corrupting minds? Nobody is forcing anybody to watch porn. Actually, it's almost always segregated into its own section / room in a store to keep people from having to peruse it unwillingly. You have to willingly pay for it on TV.
Take your religious fundamentalist dogma elsewhere.
As for the illegality of piracy, go talk to the vice-president about halliburton. He wouldn't be doing all that if it were illegal, right?
Does a 15-year-old get ostracized by their peers if they don't view the same porn as their buddies?
Music has a powerful network effect, a fashion effect. With porn, you get what you want (if you want any). With music, it's important to listen to what your social class listens to, or you aren't cool.
In that sense I think that popular music has a much more powerful hook than porn, because popular music hooks into the near-universal desire to be accepted by one's peer group.
As far as movie addiction goes, I don't see people camping for two weeks at the porn shop for the next blockbuster to come out, the way they do for Star Wars.
Your comment really doesn't make much sense, Bangbus is a commercial site (sounds like you get your porn off of p2p heheh...) Anyways.. The thing is, today, theres a very fine line between homegrown and the big guys. There are alot of new millionaires today who started from scratch. Fuck that, the big guys barely even exist anymore. Just look at how the sales of the major magazines such as Playboy and Penthouse have collapsed in recent year. Alot of mags have had to fold. We have *alot* to learn from the porn industry today other than "they have been a driving force behind technology." If the Record and major media industries lacked the obscene amount of power they have today -- they'd already be gone, just like the big players in the porn industry. But guess what, suprise! Porn isn't dead, in fact its more alive and well than its ever been before in human history! Yes, those lobbyists who say "give us protection or such and such industry is going to die" are completely full of bullshit.
My partner is involved in still and streaming porn production, and according to him porn producers generally want the widest distribution of their content as possible. The deal with porn is that many of the images and videos produced are watermarked with the site name or other source identifier. Since people who consume porn have an effectively infinite appetite, they will continue looking for new porn after consuming their previous download. Whether the content was obtained legally or illegally, it probably has a watermark. If they liked the content, they are more likely, though not guaranteed, to look for additional content with the same source. For those who keep up to date with the latest porn, this will drive customers to their sites. The reason this works for online porn is that they have a well-established web presence and content which is easy to obtain relatively inexpensively. With the sheer volume of newsgroups and other media distributing legal and illegal copies of their content, they have a free and massive marketing apparatus. And again, given the near infinite appetite of the consumer base, even if a large percentage of their content is eventually pirated, there is always more being produced and consumers hungry for the newest stuff they haven't seen.