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Amazon.com Pierces Reviewer Anonymity

theodp writes "Amazon reviewers who anonymously posted book reviews or signed their critiques only as 'a reader from (fill in the city)' lost their anonymity this week when their identities were revealed on Amazon's site. Among those named were prominent authors who posted glowing five-star reviews of their own work. The weeklong glitch, which Amazon fixed after outed reviewers complained, provided a rare glimpse at how writers and readers are wielding the online reviews as a tool to promote or pan books when they think no one is watching. An Amazon spokeswoman told the NY Times the problem was 'an unfortunate error.'"

11 of 333 comments (clear)

  1. Unfortunate Error or... by dj245 · · Score: 5, Insightful
    an unfortunate error, or Necessary feature?

    Glowing reviews posted by the author of the book perverts the system. I would welcome such a useful and eye-opening feature.

    --
    Even those who arrange and design shrubberies are under considerable economic stress at this period in history.
    1. Re:Unfortunate Error or... by Anonymous+Brave+Guy · · Score: 5, Insightful

      Well, the moral of the story, boys and girls, is that you shouldn't trust information you find on-line if you can't verify the source as someone you trust. Simple as that, really...

      --
      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
    2. Re:Unfortunate Error or... by Anonymous Coward · · Score: 5, Insightful

      Yeah, I'd like to see some anti-abuse feature put in to make sure that authors aren't reviewing their own work.

      Then rejoice at the brilliance of whoever was behind the "unfortunate error". They just dope-slapped a whole bunch of authors and reminded everyone that anonymity is almost always an illusion, while keeping their anonymous posting feature. Genius!

  2. Should have kept the change.... by mnassri · · Score: 5, Insightful

    If Amazon would keep that "mistake", I'd be tempted to pay for it. It seems like the people (in the article) that confessed to writing good reviews in bad faith did so to "rebut" bad reviews. If the original reviews weren't anonymous, the authors wouldn't have had to use an underhanded tactic.

    -Maher-

    1. Re:Should have kept the change.... by SpaceRook · · Score: 5, Insightful

      I've seen several cases where the author has posted a review for his book to defend it and used his own name. Why do some authors think they have to log in anonymously? Personally, I don't think Amazon should allow anonymous reviewers. Or at least they shouldn't count when the average is calculated.

  3. You have to wonder.. by TimTurnip · · Score: 5, Insightful
    If Amazon.com is repeatedly stating that anonymity is guaranteed for book reviews, what the hell is the purpose of collecting full names from their creators?

    Seriously, I'm sick and tired of every major website requiring me to either a.) register for an account or, b.) fill out all of my personal information, before I can actually take advantage of the website's features.

    Yeah, yeah, yeah..I know: marketing. But, come on. Requiring an e-mail address (with an opt-out radio button) is fine; do they really need all the other crap?

    Ugh.

    --

    Chicks dig my good /. karma.

  4. The Authors by Phoenix · · Score: 5, Insightful

    The Author who said: "That anybody is allowed to come in and anonymously trash a book to me is absurd," Rechy told the Times. "How to strike back? Just go in and rebut every single one of them." is a fool.

    It is the right of everyone in this country to have an opinion on the quality of work of art. There are always going to be people who enjoy something and people who will dislike it.

    Get over it and start living in the real world.

    Frankly I'm suspicious of anything or anyone who doesn't have a bad review of it. I'll buy from anyone who has a smidgeon of negative feedback on Ebay because I know that this is a real person who has had to (just as I have in my store) deal with some moron who cannot be pleased no matter how far you bend over backwards. I trust reviews that have a critic because many of thier points are valid ones. I may not agree that the point detracts from the work of art, but they are often valid points nonetheless.

    You can't please everyone and these authors need to realize that, move on, and create to please themselves. If they do that there will always be someone to appriciate thier works.

    --
    -- Wiccan Army, 13th Airborne Division "We will not fly silently into the night"
  5. An ethical question... by LighthouseJ · · Score: 5, Insightful

    I think it's unethical for authors to promote their own book in comments on amazon.com or some similar medium. Generally, I think reviews on amazon.com, Yahoo Movies, et al is unbiased. That the reviewer does not financially gain from the sale. When someone with bias tells me "this book is best book I've ever read" and I think they are unbiased, that's where the line of ethics is crossed.

    In the same vein, it's why the media, if they report on something newsworthy happening that they might be tied to, they explain the tie to the company. For instance, if some news happens on say Sourceforge.net, Slashdot is ethically bound to say "Slashdot shares a parent company with Newsforge" so that we are told some biases might exist.

    Flame on because I know I've probably missed some nuance...

  6. Re:Software by Saven+Marek · · Score: 5, Insightful

    I don't really fear this too much. If there's a drastic difference between reviews of a book it's obvious something odd is going on, and a quick google will usually find what people truly think. More often than not a publication that's been out for months already has hundreds of reviews online, and nobody can get to ALL of those reviewers. The net is just like that.

    And if it's a new book I'm buying with only a few reviews? It's probably one I've been waiting for expectantly and any number of reviews won't matter. Besides, it's not like my only source for decision making on buying something is amazon reviews.

  7. There's no Hypocracy by Sangloth · · Score: 5, Insightful

    If I post as an AC, you know that I'm an AC, nothing more, nothing less.
    When you read a review on Amazon.com, you are expecting an unbiased review. The person making a self-interested post is actively decieving you.

    There is a difference between wishing to preserve your anonimity, and trying to pretend that you are something that you are not.

    Sangloth
    I'd appreciate any comment with a logical basis...it doesn't even have to agree with me.

  8. Jokes aside by rjamestaylor · · Score: 5, Insightful

    How many of you ACs that posted in the MS Source Code Leak story
    the other day with your reports of what's in the code you downloaded
    got a bit nervous when you read this story today?

    --
    -- @rjamestaylor on Ello