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Disney Board Turns Down Comcast Takeover Bid

scifience writes "Disney's board of directors today turned down Comcast's hostile takeover bid, reports MSNBC. The board expressed confidence in Eisner's leadership. One interesting quote released by the board is that they will, '...carefully consider any legitimate proposal...' Does this mean that they did not believe Comcast's offer to be legitimate?"

24 of 214 comments (clear)

  1. More money and less Eisner by erick99 · · Score: 5, Insightful
    Disney clearly wants a better financial package. That is what they mean by " '...carefully consider any legitimate proposal..."

    Further, I do not believe that they are terribly crazy about Eisner anymore even though they throw him a bone (for now) when they say "(The board) has confidence in the business, financial and creative direction of Disney under the leadership of Michael Eisner and his management team." They will gladly jettison Eisner when they have a "...legitimate proposal."

    Happy Trails!

    Erick

    --
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    1. Re:More money and less Eisner by afidel · · Score: 5, Insightful

      What I don't understand is why all the talk about percieved value and expected selling prices for institutional investors. If Disney is worth more than its current street price to these institutional investors then why hasn't the stock actually reached that valuation? Is Disney worth more in the hands of some other company than as an independant entity? I mean if the information in the system is that Disney is worth $35 then that should be the price of the stock, if the investors are saying they won't sell unless they make a certain profit and they do not expect other bidders then the people invested in their funds should throw them out because any profit is better than no profit.

      --
      There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
    2. Re:More money and less Eisner by ffsnjb · · Score: 5, Insightful

      That would be the problem with the stock market. Stock price rarely ever indicates true market value of a company. Stock price is determined by one thing and one thing only: emotion of traders. If stock price was actually an indicator of value, it'd wouldn't change on the whims of investors and how they feel on a given day.

      --
      "Why do you consent to live in ignorance and fear?" - Bad Religion
    3. Re:More money and less Eisner by bm_luethke · · Score: 4, Insightful

      Mostly because a stock few want isn't worth much but a stock that people want is worth a lot. In this case few want it, but one in individual REALLY wants it driving thier cost up. Since stock price is not "real" any way (not based on physical qualities such as scarcity or manufacturing dificulty) then the price seems very fluid.

      I'll use an example I find I am currently bit with. I own two guns that I might sell (well, I only want to sell the first as the second has sentimental and neatness value making the selling price such that no one is going to pay it).

      One, a muzzleloader (black poweder rifle) sells new for about 550 as I have it equipped. I'm asking 350 for it (and they sell new at 550 regularly) but can't sell it to save my life. It is worth, as far as the parts, fit, machining quality, and such way more than 350 but I can't get that for it. I have been unsuccessful making trades for it for an item the depreciates where a firearm increases in value. I really do not understand why as I would take some of the prices and trades I've offered.

      The second gun, a WWII vintage rifle is barely worth 200 based on quality of shooting and machining. Yet because of collectors wanting said gun I could easily get 1000 for it (been offered that much directly), and it goes up signifigantly every year. I would not pay anything near that for the stylr of gun (though since it has value other than simply what it is I will not sell it except for great sums of money).

      Stocks seem to be the same thing. Disney, as disney with Eisner in charge, is worth a certain price. Comcast trying to take it over is worth much more.

      I, personally, would sell Disney in a heart beat at a fair merket value as there is probably little "other" (say, sentimental) value in stock, but then again I'm not rich off the stock market and don't know its ins and outs.

      --
      ------- Sorry about the spelling, I suffer from two problems. Dyslexia makes it difficult to spell well, lazy makes it
  2. Resistance is futile by LibertineR · · Score: 4, Insightful

    When Comcast asks Gates to start waving money under their shareholders noses, Eisner will be out on his ass before you can say "Takeover". Disney can do this the hard way or the easy way, but in the end, everyone has their price. I hope Eisner developed some hobbies outside of Disney, cause the target on his back is a mile wide, and just a few bucks short.

    1. Re:Resistance is futile by Wavicle · · Score: 5, Insightful

      I hope Eisner developed some hobbies outside of Disney, cause the target on his back is a mile wide, and just a few bucks short.

      I believe his hobby is "swimming in pool of money filled by severance package."

      --
      Education is a better safeguard of liberty than a standing army.
      Edward Everett (1794 - 1865)
  3. Please Consider by miknight · · Score: 4, Insightful
    "Does this mean that they did not believe Comcast's offer to be legitimate?"

    I thought they did consider it... just because they rejected it doesn't mean they didn't consider it, right? :P
  4. Next stop: Proxy fight by LostCluster · · Score: 4, Insightful

    It was already clear that the board of directors wasn't going to like this deal. That's why Comcast went public with their offer, to try to sway the individual shareholders to elect Comcast-takeover-friendly executives and try to take over the board.

    Good luck, Comcast. I think you'll need it...

  5. Boring by bartash · · Score: 4, Insightful

    The directors of a company have a legal obligation to consider the shareholders of their company. So they will always '...carefully consider any legitimate proposal...' whether they like the sound of it or not. In fact it is hard for the directors to recommend against a sufficiently high offer.

    --
    Read Epic the first RPG novel.
  6. legitimate by MillionthMonkey · · Score: 3, Insightful

    Does this mean that they did not believe Comcast's offer to be legitimate?

    Sure, if you take it at face value. The reason Comcast's offer wasn't "legitimate" was because it was not Disney's idea to begin with. Disney's shareholders and officeholders will receive a much better deal in an acquisition where every decision-making individual involved can be sure that he will receive his fair share of the loot that flies up in the air and is up for grabs in these situations. That wasn't the case here, where basically Comcast caught Disney off guard, with their lawyers sleeping.

    This is by no means the end of merger-talk between Comcast and Disney. It is the dream of every entertainment conglomerate to someday fuse with every other entertainment conglomerate in existence, and neither Disney nor Comcast can be expected to ignore all that "synergy". Stunts like this are part of the mating ritual. This is the first part of a long mating dance that ends in a new corporate logo, a new round of strange commercials repeating a weird logo that makes no sense, and several thousand layoffs.

  7. Disney is about culture--comcast isn't by Riomaggio · · Score: 5, Insightful

    The general public usually forgets that the best mergers are not just about money (and stock price) they are also about synergies. The potential merger with Comcast brought some synergies to the table (an outlet for Disney programming and cheaper advertising space). But ultimately, the key synergy is missing: Disney's focus on family entertainment.

    To the external public, Disney is the ultimate family company. The ability for Disney to remain a reconginized name in family entertainment is crucial to its continued success. What does Comcast bring to that image? A merger could potentially dilute the image that Disney has worked decades to develop. (In accounting terms: Disney has a LOT of Goowill).

    What's ironic about all of this is that Disney's external image and internal culture are so different. Many former employees have complained about it being a glue factory (i.e. hire people and use them up). Benefits, especially family benefits, are not as competitive as other companies in the industry. And most importantly--Disney no longer creates most of its content--almost all of it is outsourced to other organizations (i.e. Pixar) or just re-telling of old Disney stories (Cinderella, etc).

    1. Re:Disney is about culture--comcast isn't by LostCluster · · Score: 5, Insightful

      Wait a second. The Walt Disney brand has a ton of goodwill associated with it, but I'm not quite sure that the company that trades under the DIS ticker symbol can say the same. Afterall, it's responsible for Miramax and Touchstone pictures. The Disney brand can't put out an R-rated movie, but the Disney company certainly has ways to do so. The Disney culture certainly doesn't run through the ABC TV division of the company. ABC is all over the map when it comes to what kind of content it will distribute, like a good broadcast TV network should be.

      So, when it comes down to it, what people think of when they hear the word "Disney" is only a part of the overall company at this point. Disney may have aquired so much under Eisner that it's having a hard time controling itself. I'm not sure Comcast can do much of a better job, but I'm sure they want to try...

  8. Just because Gates has an interest in Comcast... by i)ave · · Score: 5, Insightful

    ... doesn't mean he's going to spend a limitless amount of money for Disney, or that he even seriously wants Disney. For all we know, he told the board exactly how much they could bid for Disney before he gets pissed and votes his 7% against the whole proposal.

    --
    -- I'd give my right arm to be ambidextrous
  9. Re:Required Comment by Naffer · · Score: 4, Insightful

    Har Har.
    Anyway, anyone else draw the AOL-TimeWarner versus Comcast-Disney comparison? Whats with internet companies thinking that media companies are a good match for them?

  10. Disney:the 800lb gorilla that can't hold a pencil? by newdamage · · Score: 5, Insightful

    Where is Disney's next big movie going to come from? They've closed down their Florida studio.

    They've lost pixar, and now they're getting in the news not for making animation but for corporate maneuvering.

    Luckily for us at least we still have quality animation coming out of Japan, the rare gems coming from Warner Bros. (i.e. The Iron Giant) and the occasional Dreamworks film.

    Quite personally I'd like to see Disney's slide be used as an opportuntiy for more adult themed animation to break into mainstream US culture, and with the success of spirited away, it's possible.

    --
    ce n'est pas un Sig.
  11. Re:Means one of two things... by LostCluster · · Score: 3, Insightful

    A) They like the amount Comcast offered, but don't think Comcast has the realistic ability to scrape together that kind of bread

    Comcast offered a stock-swap... and as soon as they announced that their stock price dropped. Worse yet, Disney's price rose. Oops. As a result, the cash value of the deal fell, and Comcast's offer seemed even less attractive than it was when the day started. Needless to say, Wall Street disapproved of this deal and didn't want it to happen.

  12. Re:This is good by Anonymous Coward · · Score: 5, Insightful

    If anything, Comcast is going to pay yet more money for Disney, thus potentially edging them closer to bankruptcy :) Thats is - if things don't work out. They could, and this would be a successful venture (Indeed, Merril Lynch essentially called it a match made in heaven). If not, say hello to AOL Time Warner Episode II.

    For what it's worth, I think this deal is a disaster in the making; One of the most important parts of an acquisition, takeover, or merger is how to incorporate the cultures of the two companies involved.

    Disney has a history of independence and a strong, distinctive, and unique culture. Thanks to Michael Eisner, Disney is no longer a theme park company with a little studio; it's mostly a content company. And in terms of content, it's the <I>people</I> who count; that's what Comcast is buying (Besides the hard assets in terms of channels, magazines, parks, etc.) - And hell, even the parks are truly driven by employees who are obsessed with bringing the world's happiest place to each and every person who walks through its gates.

    So, can Comcast, a company with no track record of any "creativity" in the traditional sense of the word...

    (1) Buy Disney against the wishes of its management, and
    (2) Shake things up like they've promised, and
    (3) Tell people who've done a job for a very long time what to do different, while
    (4) Keeping good relations with the bulk of their creative executives and rank-and-file employees?

    I don't think so.

  13. This is not too surprising by ZuperDee · · Score: 4, Insightful

    If you think about it:

    1) Disney recently released favorable results at their analysts meeting. This alone may be reason for the Disney board to believe they are worth more than Comcast's offer.

    2) No doubt, it's all about power and control. Eisner has been well known for squashing dissent. I'm sure he won't want to go without a fight. Comcast, I'm sure, mainly wants to get a foothold in the media business, so they can better compete with media/cable conglomerates like Time-Warner.

    3) I wonder if Roy Disney and Stanley Gold had anything to do with this takeover bid. For one thing, the timing is a bit interesting, and I'm sure Roy Disney would probably jump at the opportunity to try to help restore family control of Disney.

    All this being said, I somehow don't think this merger will go any better than a lot of mergers that have happened lately, e.g., AOL-Time-Warner, or DiamlerChrysler.

  14. Re:Disney:the 800lb gorilla that can't hold a penc by silentbozo · · Score: 4, Insightful

    I think you can safely rule out any more attempts at creativity from Warners - they laid most of their feature animation division off after Osmosis Jones, sold off their furniture, etc. Besides, Brad Bird, director of The Iron Giant, is at Pixar now.

    Who did the animation for that latest, forgettable Looney Tunes/Live action feature? I believe a lot of that work was outsourced, just as they did in Space Jam...

  15. Comcast does Porn by crapolene · · Score: 4, Insightful

    I havn't seen anyboby comment that Comcast is big into porn and why that might be a reason Disney doesn't want to be swallowed up by them. Just a thought.

    On the other hand Disney does do porn with the ass shots/nudity on NYPD Blue or the R rated movies made by the various movie production companies they own.

  16. Re:Required Comment by Babbster · · Score: 4, Insightful

    While Comcast delivers internet service to a lot of people, they are not an "internet company" per se. In the theoretical realm, Comcast is a better match for Disney than AOL for TW because Comcast already specializes in delivering exactly the content that Disney produces - movies and television. Whether they're a good match in the real world is a far more complex, nuts-and-bolts question that I'm not equipped to answer.

  17. The bid was testing the waters by Dark+Bard · · Score: 4, Insightful

    Traditionally a hostile bid would be inexcess of the stock value unless the stock was over valued and mired in debt. They were formally asking if the board would take a legitimate offer seriously in a public and open fashion. Disney's response was they would take a bid that benefited their shareholders very seriously. It's like a suitor asking coyly if he happened to propose marriage would the offer be accepted or rejected? The stock just upped the anty but I'd be surprised if they didn't respond with a bid that was $3 to $5 dollars a share over current value. Even if the stock jumped by that much in the meantime Disney might go for it since the increase was a short term reaction to the offer and would likely drop again in the coming months. It's very telling that they stated public interest. Eisner might want to pack a few boxes and load up on office supplies.

  18. Re:For background information by One+Louder · · Score: 5, Insightful
    "Wall Street" was about the takeover market of the 1980's, and doesn't reflect the takeover environment of the 2000's.

    Back then it was common to leverage junk bonds to gain control over companies in order to break them up as you described - nowadays, they're typically misguided attempts at exploiting alledged business synergies, which never seem to actually materialize, AOL-Time Warner being the best recent example.

    While it's true that Comcast's motives are certainly not altruistic (why would they be?), it's very unlikely they want to buy Disney in order to break it up and sell the pieces.

    Blue horseshoe does not like The Walt Disney Company.

  19. Wait a second... by Phroggy · · Score: 4, Insightful

    The board "turned down" a hostile takeover bid? Isn't the whole idea of a hostile takeover that the current board doesn't want to go along with it? If the board agreed, then it would be more of an "amenable takeover" or something.

    --
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    $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;