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Gateway Completes eMachines Acquisition

ryanjensen writes "Gateway just completed its $289.5 million deal to acquire Irvine, CA-based eMachines Thursday according to News.com. From the article: 'Many analysts believe that Gateway ultimately will abandon some or all of its namesake stores in favor of selling products at third-party retailers. However, they expect the company to continue selling Gateway-brand products, including PCs and consumer electronics, directly to its customers.'"

28 of 152 comments (clear)

  1. AMD by swordboy · · Score: 4, Insightful

    Does this mean that they will start selling AMD processors? Great - all they need to do now is get Microsloth to stop delaying 64-bit Windows for Intel.

    It'll be ready in January my ass...

    --

    Life is the leading cause of death in America.
  2. And future systems from the merged companies... by dark404 · · Score: 5, Funny

    ...will be called e-Cows, now with twice as much ugly.

  3. Irvine, CA? by dillon_rinker · · Score: 3, Interesting

    The last acquisition Gateway made was also based in Irvine, CA: server manufacturer ALR. Does the Gateway acquisitions guy ever leave Irvine? And will Gateway ruin eMachines the way they ruined ALR?

  4. Norelco? by amichalo · · Score: 3, Funny

    Reminds me of those 1980's shaver commercials gone bad - "I liked it so much I bought th ecompany".

    A company I used to work for bought one eMachine to see if we wanted to deploy them throughout the organization. They were horrible. came deliverred with the ram unseated so it wouldn't even boot out of the box.

    After using just one eMachine, I have no idea what someone would do with the entire company.

    --
    I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
    1. Re:Norelco? by DaHat · · Score: 4, Interesting

      Despite your experience with a single unit, eMachines has truly gotten their act together in recent years.

      In the early fall when I was looking for a laptop, I found the eMachines M5310 (I think it is) to offer the best bang for my buck, XP 2400+, 40 gig hd, 802.11g wifi. It's not the smallest or lightest unit to say the least, however it does it's job wonderfully, hell, I even use it for lan parties from time to time! If only Battlefield would take advantage of the wide screen.

      I too back in the day came to despise the name of eMachines, but I gave them a shot. When people first see my laptop they say "I didn't know they made laptops" and walk away quite impressed.

      But now Gateway... the definition of crap.

  5. Re:Argh Gateway by Anonymous Coward · · Score: 3, Informative

    I'm not sure I get the general Gateway-hate among geeks. I have 5 computers here, one of them is a Gateway Pentium III 600. I've never had any problems with it whatsoever.

    It came with Win98, which ran fine on the machine. Eventually I "upgraded" to WinME, which ran fine (at least as best as can be expected from WinME) on the machine. Now it runs Win2K, which runs fine on the machine. Everything aside from the OS is still factory. And while I've wiped the drive to upgrade Windows a few times, there's never been any trouble aside from the usual "Windows has been installed for 2 years, and it's getting slow as hell" that happens on any machine.

    My only possible complaint is that the hard drive has gotten loud, when that thing's spinning, it's hard to think in the same room. I don't consider that Gateway's fault, though, as I've seen the same thing happen with countless drives.

    --
    Rate Naked People at FuckMeter! Free pr0n for the masses.

  6. Country Store vs. Apple Store? by amichalo · · Score: 3, Interesting

    When Apple first announced they would open stores nationwide, people pointed to the then already declining Gateway Country Store profitability and said "Jobs, what are you thinking?"

    But there is an obvious difference between the two retail stores. What are the core differences and how could things turn around Gateway or Apple's currernt trends?

    Not a rhetorical question - please don't flame!

    --
    I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
    1. Re:Country Store vs. Apple Store? by adzoox · · Score: 4, Insightful

      Apple is a marketing genius - Gateway is a computer company that sells computers just like everyone else.

      When Apple wants a good MP3 player - they create one from scratch and THEN create a market for it (iPod + iTunes Music Store)

      Gateway wants an MP3 player - they copy the iPod or actually copy a clone already on the market.

      Gateway wants a camera, they rebrand a Canon, Gateway wants a printer, same thing - rebrand.

      When Apple was rebranding, they were in dire straits - HP inkjets - 630c rebranded as Stylewriter 4500 - Canon Inkjets - rebranded as Stylewriter 2500 Quicktake Camera (developed by Apple and exclusive to them for 6 months) but really just a rebranded Fuji DS7 camera. Apple chooses to cater to the base and to innovate. Gateway - what base do they have to cater to - a PC is a PC is a PC - if someone offered the same box $5 cheaper 2 miles closer than the Gateway Store, they'd buy it. Apple has a brand and they market and please it's customers (mostly)

      --
      Yell & scream & rant & rave... it's no use... you need a shaaaave ~ Bugs Bunny
    2. Re:Country Store vs. Apple Store? by DaHat · · Score: 4, Interesting

      True, however you've got to admit, from the marketing prospective, there is a great advantage to rebranding... the final product has your name on it! Another major advantage, this time for the customer is tech support from a single house.

      Like it or not, most of the people who buy from a company like Gateway are not going to drive down the street to see if the same camera costs a few bucks less, they'll buy it from Gateway or even along with their desktop or laptop and have support from the same company.

      A couple of years ago while getting a tour of the Gateway tech support center in Sioux Falls, SD, I was surprised when many of the end calls would end with the tech asking if there was anything else the customer needed like an scanner or digital camera, I was even more surprised that there were quite a few who would want to be transferred to a salesmen to be sold on such a device.

    3. Re:Country Store vs. Apple Store? by droleary · · Score: 4, Insightful

      True, however you've got to admit, from the marketing prospective, there is a great advantage to rebranding... the final product has your name on it! Another major advantage, this time for the customer is tech support from a single house.

      Neither is an plus. For the first, you're giving your name to a product you don't control. If a company makes great products, they're going to want to keep their name on it. The only way you'll get to rebrand something is if you drop a lot of money for something good (not up Gateway's alley) or get something inferior (more common by far). So, bully, you've just attached your name to a bad product. Now, your second "advantage", you have to support it. This crappy thing you have no control over is now taking customer service away from supporting your primary product. Disaster all around.

      Like it or not, most of the people who buy from a company like Gateway are not going to drive down the street to see if the same camera costs a few bucks less, they'll buy it from Gateway or even along with their desktop or laptop and have support from the same company.

      Ever been to an Apple Store? They have cameras and other stuff all over the place, they're just smart enough not to label them as Apple products.

    4. Re:Country Store vs. Apple Store? by Paulrothrock · · Score: 3, Insightful

      Another thing: Anything you see on display in an Apple Store you can take home that day. Instant gratification.

      You buy from Gateway Country, and you have to wait to have it shipped. If you want instant gratification, you can go to Best Buy.

      Also, people who work at Gateway Country, at least the ones I've encountered, are doing it like they'd do another retail job. Apple's stores are better because the people there care about the product they're selling. Most of them are Mac users. Also, Apple trains them to be the best.

      In other words, Apple did what it does best; being the best it can, while Gateway simply rebranded.

      --
      I'm in the hole of the broadband donut.
  7. Can anyone confirm this Intel rumor? by laddhebert · · Score: 4, Interesting
    I was reading another board last week about the sell of e-machines (I had just purchased the m6805 - amd 64 laptop) and one of the posters said the chances of amd 64 chips being released on a wide scale was probably not going to look good at the present time because Intel worked out 2 year contracts with most of the large manufacturers of laptops and desktops such as Dell HP, and Gateway. Since Gateway now owns emachines, it seems likely that their amd64 lines of laptops will be discontinued. I did notice that HP released a 64 bit laptop, along with Toshiba too.

    Let's hope these rumors are just that - rumors.

    -L

    --
    Don't Panic.
  8. Re:Gateway taking a dagger? by laddhebert · · Score: 3, Informative
    My early experiences with Dell were usually negative also. But they cleaned up their act to become one of the top 3 in the business. I agree, emachines were crap when they first arrived, but I have to say the m6807, amd64 laptop is nothing to scoff about.

    -L

    --
    Don't Panic.
  9. Re:Gateway taking a dagger? by wolf- · · Score: 3, Interesting

    I have a EMachines 600id that has been running for almost 5 years now.

    Straight out of the box, we removed windows ME and dropped linux on it.

    Other than an HD in it, its been running as a little mail server/firewall since day one.

    --
    ----- LoboSoft specializes in Digital Language Lab
  10. Re:Gateway taking a dagger? by lukewarmfusion · · Score: 4, Insightful

    Maybe Gateway will fix what's wrong at Gateway, too.

    Over the last few years, I've been awfully disappointed with Gateway. Dell and HP have their problems too, but Gateway puts together overpriced crappy machines filled with cheap parts. You're paying for the 1-800...

    At least with e-Machines, you get what you pay for. Gateway produces the same level of machine, but charges you a lot more for them.

  11. Didn't they go bankrupt? by subjectstorm · · Score: 5, Interesting

    wtf?

    i thought gateway was on the verge of bankruptcy maybe 6 months ago. i was actually happy when i heard they were tanking . . . and now they've dropped nearly 300 million on eMachines? what?

    did their plasma screens really sell THAT well?

    i must have missed something here.

    --
    ** Chigusaaa!!! You're the coolest girl in the WORLD!!! **
  12. Cost by 8tim8 · · Score: 5, Funny
    Gateway just completed its $289.5 million deal

    Actually, it was $189.5 million with the mail-in rebate...

  13. birds of a feather... by dthree · · Score: 3, Interesting

    This merger makes perfect sense: one mediocre computer company buying another mediocre one.

    I actually thought gateway was trying to move OUT of the PC business, with all the consumer electronics they introduced recently. Guess not.

    --
    "I forgot my mantra."
  14. eMachines - a good thing. by cskaryd · · Score: 5, Informative

    I've bought 6 of these things for my parents, inlaws, and friends. They're been great. My father has 3 at his small food processing business, I gave one to my inlaws, one to a friend and have one running my mail server.

    Aside from the last one, each is essentially used for word processing, email, and web. And they do that well. Each has been in use for at least 2 years, and I've only had to perform one hardware related task on any one of them. (To be fair, my father jammed a screwdriver in the floppy drive to help get the disk out. Argh.)

    They've been great machines for the non-computationally-intensive tasks that these people use them for.

    I'm 6 for 6 and will continue recommend these machines for the casual user.

  15. Bleh by Remlik · · Score: 4, Interesting

    Gateway horror story:

    Company exec decides he doesn't like the IBM thinkpads we've speced and goes out on his own and buys a Gateway laptop (this is roughly 2000).

    We say fine, but we aren't responsible for hardware support as it breaks the standard...right...like that works... For some reason exec can't get his Palm to sync up over the serial connection.

    Enter me: 4 long frustrating days spent trying everything under the sun to get this beast syncing. Palm syncs on three other desktops and two other laptops with no problem, install it on gateway and nothing.

    Tech call #1 to gateway...OS is corrupt reload from rescue disk. Tech call #2, palm is bad...explain that it works everywhere but on gateway.
    Tech call #3...CSR almost gets the balls to tell me gateway doesn't support palm, I inform him that I aint yo mammys foo.

    Tech call #4 after talking with 2 differnt people I am finally transferred to "level three" support. Guy comes on the phone, reads case notes and says simply "That model's serial port is defectivly impemented, it will not work, you'll need to get later revision..blah blah blah..."

    Laptop goes back the next day for full refund, exec gets a fsking thinkpad and has to explain why the seinor IT guy spent 4 days fsking around with his crappy out of standard laptop. He was gone a month later.

    --
    Apple free since 1990!
  16. (Shrug) Gateway stores won them ONE customer... by dpbsmith · · Score: 3, Interesting

    ...my wife, who is a careful reader of manuals and a good learner, but not a techie or a computer geek, set out to buy herself a computer a couple of years ago. It was very important to her to do everything by herself without my looking over her shoulder. (You know how annoying it can be when you have a problem and someone sits down at your keyboard, click click type type magic magic and says "works now." Well, it does work, but you have no idea what was changed or why or how to deal with similar problems in the future).

    She bought a Gateway specifically because of retail stores where she could look at the stuff, try it, and talk to real, helpful retail salespeople. Plus she liked the idea of her computer coming in a box that looks like a cow.

    I don't know what the answer is, but the computer industry is still in a state of self-denial about how difficult and intimidating computer purchases are for the average person. PCs are actually harder to buy, install, and use then they were five years ago. Mail-order is not the answer for everyone, nor are "warehouse" clubs or computer superstores.

    I don't know why retail hand-holding isn't working out for Gateway. But I know without it, they would have had one less sale.

  17. So, will the m6807 come back? by Rinikusu · · Score: 3, Interesting

    eMachines did the "unthinkable" by releasing an actual kick-ass desktop replacement laptop in the m6805 and m6807 series. Both sport Athlon64's. Unfortunately, since news of the Gateway acquisition, finding the m6807 (which comes with a DVD+/-R) has been an exercise in futility. The eMachines site lists the m6807, but clicking "buy now" gets a "there are no online resellers of this product" message. Circuit City is out. Best Buy never seems to have gotten any, although you can find the m6805 at both.

    So, Gateway, eMachines had a great laptop there, don't fuck it up.

    --
    If you were me, you'd be good lookin'. - six string samurai
  18. Re:Argh Gateway by Mr+Guy · · Score: 4, Interesting

    It has alot to do with luck and expectations. The real beef with Gateway is that they play a numbers game, as do most of the mass marketed computers. They use the confusing nature of PC marketing to sell overpriced computers that have higher fail rates for each part and run slower than they seem like they should. They sell a 2.4 Celeron with PC2100 RAM and their consumers are happy only because it's faster than that 866 they upgraded from, if only just barely. They have no idea they could get a MUCH faster machine by using an AMD 2.4 Barton with PC2700 RAM for roughly the same price, because they do nothing to educated their users. As someone else said about emachines, when chosing between quality and cheap, they always always always chose cheap. You just got lucky and got one without a flaw.

  19. eMachine bashing by vasqzr · · Score: 5, Insightful


    Other than the power supplies going out, there's not much wrong with the eMachines. As a former Best Buy employee, some of my friends and I still have Linux on the first eMachines still chugging away in our dorms/basements.

    They only had 2 PCI slots? 5400rpm drives? Integrated sound card?

    They were only $299!!

    What did you expect?

    They basically created the sub-$1000 PC market. Remember what it was like before? PC, monitor, printer, you'd walk out of the store with a $2900 dent in your VISA, and all you'd have to show for it would be an IBM Aptiva or a Packard Bell.

    You could buy an eMachines for $299, get a monitor and inkjet and a copy of Deer Hunter, and you still have money to buy the kids christmas presents. We'd have people drive from 80 miles away coming to buy the new cheap computers.

  20. Re:Argh Gateway by pebs · · Score: 3, Interesting

    I'm not sure I get the general Gateway-hate among geeks. I have 5 computers here, one of them is a Gateway Pentium III 600. I've never had any problems with it whatsoever.

    I've never liked Gateway. I bought a used P2-266 for really cheap. The only thing good in it was the motherboard and cpu. Everything else was mostly weird proprietary shit. The case was sick mess, and the cd-rom and floppy drives had curvy plastic on the front which made it completely clash with any other case. The power supply was something terrible, I ripped it apart and only kept the fan that was in it (but the fan was a piece of shit). The motherboard used onboard video for which there was no Win2k drivers, though I can't totally fault Gateway for that, and the board itself is pretty stable.

    So, like many other system builders, Gateway takes a decent mobo and CPU, and slaps a bunch of cheap and/or proprietary crap onto it which any self-respecting geek would completely replace. So why not just buy the mobo and CPU and build your own?

    From what I have seen, eMachines was starting to produce machines that were actually good (contrary to their earlier reputation). I really hope Gateway doesn't fuck it up. Though, maybe Gateway is better these days, I dunno, I haven't used a recent Gateway, but all the older ones I've used pretty much sucked.

    MicronPC, on the otherhand, put out some good PC's back then (around the time of P1 and P2), and they still do. And they sell AMD-based machines. If I have to recommend a system builder, I recommend them.

    --
    #!/
  21. Love Gateway Computers by foo+fighter · · Score: 3, Interesting

    We have used Gateway systems at our company for the past five years.

    The past two years have been excellent with them. If you order a hundred systems, they'll be identical so you can image and deploy them easily. They have inexpensive long-term warranties and tech-support that will help you out when you have a complex problem. I've had them send me a better monitor when one of theirs burned out. It was there the next day, even before I'd packed up the old one to ship back.

    Their cases are nice to work in now. Completely toolless to install cards and drives. The edges are rounded so no more coming out of an upgrade missing a finger tip.

    We even have a few Gateway servers now and we've been very happy with them. Absolutely no problems.

    I've always liked their laptops better than Dell, Compaq, HP, or Toshiba.

    Yes, the first three years they weren't very fun to work with. You'd order a hundred and you'd get three different video cards, four different network cards, different motherboards, in any given machine. That's a huge pain in the ass when you are trying to image and deploy those in a corporate environment.

    Don't even get me started on their "if you open the case or install any software you've voided the warranty" bullshit during those few years.

    But that's turned around. They are a good computer company, and an antidote to the Dell hegemony in the PC world.

    --
    obviously no deficiencies vs. no obvious deficiencies
  22. No complaints about Gareway from me by jht · · Score: 3, Informative

    At my old company, I switched from Dell (bad support problems) to Gateway back in 2000. I bought their systems for the next couple of years, until forced into Compaq/HP by our corporate parent - but in my experience I was getting better quality systems in the old Gateway E-series desktops for less money than the Compaqs were costing. And when I or one of my techs called Gateway, we got to talk to a human who'd actually not make us go through all the clueless support hoops that a Dell or HP would. If we diagnosed a problem, the Gateway tech would actually believe us and send the part (if we needed it) withough giving us a line of BS.

    And they'd also send us a real live sales rep who'd come to visit us a few times a year and show us the actual roadmap, so we could forecast our ordering appropriately. Dell and Compaq wouldn't bother doing that for us because we weren't big enough to justify actual face time (we had about 150+ users).

    Nowadays, though, as I mentioned above what's left of my old company is living La Vida HP, reliability problems and all. And I've got my own place now, and I used Dell systems to set up my training lab (even though I can't stand 'em), because I just couldn't pass up the $150/box I was saving over the equivalent Gateway. Bummer. But that's the market position Gateway's been in. The big companies don't take them seriously versus Dell, HP, and IBM, and the little price-conscious companies can't afford them. At least eMachines helps them in the price-fixated marketplace.

    --
    -- Josh Turiel
    "2. Do not eat iPod Shuffle."
  23. Re:Argh Gateway by ipxodi · · Score: 3, Informative

    My experience with Gateway in 1999 caused me, as a Network Admin, to never buy Gateway again. My company bought 10 new "identical" Gateway PCs. When we received them in, I got ready to build one and clone the rest in order to make "standard" PCs. Well, lo-and-behold, the PCs weren't identical! Even though we had ordered all the same model # and specs, gateway had used different sound cards, video cards, network cards, etc. They all had the same "specs", but weren't really identical.
    Pulling crap like that really increases the support costs for a corporate network.
    Because of that, now that I'm in charge of determining what brands we buy, Gateway is not on my vendor list.

    --
    load "windows7" ,8,1