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Unicast Claims Success With Internet Commercials

Posted by timothy on from the what-else-would-they-claim dept.

LightForce3 writes "Remember that trial run of full-motion commercials on sites like ESPN.com and MSN? The BBC reports that Unicast, whose caching technology makes these ads work, is claiming a strong favorable response from Internet users who viewed the advertisements. It looks like they could now be making long-term deals with clients (the article mentions Forbes.com and weather.com). As a dialup user, I am less than thrilled about the idea of an extra 2 MB download each time I visit one of these sites."

3 of 284 comments (clear)

  1. Do we have to miss out on this on Linux? by Anonymous Coward · · Score: 5, Funny

    ... The format is based on Microsoft's Windows Media 9 Series and uses Unicast proprietary pre-cached technology.

    What a shame. I use Linux! :-)

  2. Please by PacoTaco · · Score: 4, Funny
    "These results further indicate that given the opportunity to use video, advertisers can shift consumer attitudes and accelerate favourability and purchase intent for their brands," said Allie Savarino, senior vice president of Unicast.

    Keep this person away from me. Thanks.

  3. More commercials?!?!?!?! by BrainSmashR · · Score: 4, Funny

    You mean pop-up's and spam aren't enough.......now I have to dodge full-length commericals on the web too? Anyone remember when it was the information highway and not the advertising highway?