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Better Business Bureau Targets Apple's G5 Ads

Posted by CowboyNeal on from the half-truths-in-advertising dept.

deathazre writes "The Council of Better Business Bureaus has suggested Apple Computer withdraw its claims of the world's fastest, and first 64-bit, PC after a complaint by Dell. However, even having one of their ads banned in the U.K. didn't stop them here in the States."

5 of 595 comments (clear)

  1. Why should Dell care? by thefinite · · Score: 5, Interesting

    As the Apple Turns has an insightful take on the whole thing. I had never heard of the Dell cluster in Buffalo. Bummer for Buffalo.

    --
    Boom Shanka
  2. Re:Old news by Anonymous Coward · · Score: 5, Interesting

    Made out?

    Hmm.

    While Apple's iPod sales remain strong -- the company sold 730,000 iPods in its last quarter and had pre-release orders for 100,000 iPod mini music players -- Bachman said the company's G5 sales could turn out to be disappointing for the second quarter in a row.

    For its fiscal first quarter, which ended Dec. 27, Apple shipped 206,000 G5 computers, short of many analysts' estimates. Bachman has estimated that Apple would ship 195,000 G5s in its current quarter.

    Sounds like it didn't work to me. They hardly 'made out' on that one.

  3. Re:selective truth in advertising by cioxx · · Score: 5, Interesting

    Yeah. I especially like the Intel Centrino laptop commercials where someone is in the middle of the fucking ocean or on the airport runway surfing the internet.

    "Intel Centrino Lets You Unwire Your Life. Now you can enjoy a truly mobile lifestyle!"

    Unless Intel advocates wardriving, I don't see how it's truly mobile. This is far more deceptive to me than G5 ads, which were just designed to let people know that Apple isn't behind times with its processor speed anymore, albeit the wording was amplified to drive the point home.

  4. Re:Dell?? by mabhatter654 · · Score: 5, Interesting
    At the time the ads were published Apple's G5 WAS the fastest PC on the planet. True, Dell has some models NOW that are faster...but they're not "PCs" that's the key difference. At the time of the G5 release even the PC sites backed up that claim. Sure it was close, and didn't win every benchmark against DUAL XEONS or OPTERONS, but again the G5 is sold as a desktop PC...not as a server or workstation class PC.

    Apple had the claim to fame for a few months fair and square. They don't run those commercials anymore anyway...and again why does Dell care...they don't sell AMD chips either!!!

  5. Re:Am I remembering the ad wrong? by linuxpng · · Score: 5, Interesting

    First, the process is NOT tedious, at least in North Carolina. You fill out a form online, and mail it in. Also, our BBB shows how many complaints the company has had total, how many resolved, and how many unresolved. That tends to show people what type of business is being run. For example, our local Compusa has over 1000 complaints. 'Bout 1/2 of those are actually resolved.

    I know this because I had to file a complaint against a local company. They were pretty upset to have any mark on the BBB site.