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Microsoft PR: Looking Under The Hood

mtr writes "An interesting article uncovering some embarassing and amusing PR practices of our friendly software giant had been recently published by Michael Zalewski. The author recovered change tracking information from all the DOCs published on microsoft.com, and came up with something to cheer you up. It's funny when it happens to others - but even better if it fires back on themselves. Read the full story here."

10 of 389 comments (clear)

  1. Cue Lawyers! by Anonymous Coward · · Score: 5, Insightful
    I believe the analysis posted here meets the fair use criteria and does not disclose trade secrets - because it is a critical review of short excerpts of publicly available resources and data accessible with a click of a button in Microsoft Word - but I am not willing to dispute it too vigoriously if I receive a cease-and-desist letter. As such, enjoy it while it lasts.
    Hint, hint, save a copy. I wonder how long it will take Microsoft lawyers to smell blood. Wagers? I'll put five bucks on "yesterday".
  2. Embarassing not by EmbeddedJanitor · · Score: 4, Insightful

    By definition an effective PR person cannot be embarassed by the stuff that comes out of his/her mouth. The bastards lie -- err -- "manage the truth" with no shame at all.

    --
    Engineering is the art of compromise.
  3. Tool? by Joe5678 · · Score: 5, Insightful

    Odd... that tool linked to in the article and again in the post, links to a tool that removes all traces of office from the operating system, it has nothing to do with tracking changes or removing them from documents.

  4. Some of the conclusions are dubious by syousef · · Score: 5, Insightful

    Some of the conclusions are dubious. Most of this looks like fairly standard business practices.

    For example xxxx CEO of blah said yyyy
    may simply be the result of the employee drawing up the report not knowing the full name or title of the person who made the statement.

    As for exact facts and figures about a customer being included, this looks like they got asked not to include them, or decided against it, and complied.

    Where's the story here? There's plenty of more interesting things that go on. This is just pure MS bashing. Bashing any company you dislike for genuinely bad business practices this way is a fantastic way to come across as a lunatic with a chip on your shoulder, but not a good way to be taken seriously when pointing out a company's flaws.

    --
    These posts express my own personal views, not those of my employer
  5. This is what a PDF is for by waynegoode · · Score: 5, Insightful
    This is one of many reasons why you should publish documents in PDF format. But, Microsoft can't do this--it would be admitting the problem exists.

    I guess Microsft thinks its better to ignore the problem than solve it, if the solution is not yours. What's the worst that could happen? ;)

  6. There is no spoon. by Kenneth+Stephen · · Score: 4, Insightful

    While it is certainly possible to ascribe less than pure motives to all the instances documented in the story, if one applies Occam's razor, one can come up with a simpler but not as interesting explanation : this is the way big business works. In a multi-national corporation, different people collaborate. They have different personalities, and some are more antagonistic than others. Some people are asked to produce marketing materials and others are asked to review them for factual accuracy. Ultimately, before a document is published, several reviewers will go through it, and it would be shocking if edits were not made.

    For example, the first example talks about changing the "deploying" to "evaluating". What exactly is damning about this? Perhaps when the marketing material was written, Aventis had plans to deploy and this got changed later. Or maybe, there are some reasons why Aventis, even though it is actually deploying, may not actually want their names used as a reference for the tablet PC. There are a million and one innocuous (sp?) reasons why the change was made, but yeah, they arent as fascinating as the interpretation made on the site.

    Another example - the Robbie Bach / Sandy Duncan mixup. Organizational chains are quite tangled in large corporations and can change quite frequently. The author might simply not have had the right information on who was actually in charge - especially if both were Senior Vice Presidents and connected with XBox.

    --

    There is no such thing as luck. Luck is nothing but an absence of bad luck.

  7. These aren't the quotes you're looking for... by laird · · Score: 5, Insightful

    This isn't journalism, this is a press release -- professional marketing people _always_ write quotes for people to "say" because they know what they want said. I don't know how many times marketing people have written quotes to attribute to me. They review it with the person they're "quoting" to make sure that it's OK, of course. So all we're seeing here is normal press release editing -- the marketing person comes up with something gushing and a rough idea of who ought to "say" it, and in the editing process it turns into an actual person saying something more reasonable. So while it's a certainly a bit embarassing seeing internal comments released to the public, there's nothing shocking or incriminating here.

    1. Re:These aren't the quotes you're looking for... by laird · · Score: 5, Insightful

      "a press release is journalism. They often end up printed verbatim in the newspaper."

      Then what the newspaper is doing isn't journalism, it's advertising.

  8. Re:Mod Parent Up by wo1verin3 · · Score: 4, Insightful

    >> It's not very interesting, and reveals almost
    >> no new information

    May not be interesting to you, but I enjoyed the read.

    Why do you complain about this, when it would take less effort to close the browser?

    It's like those people that complain about things they don't like but really don't affect them. Take the old^H^H^Hpeople who complain to the FCC about Howard Stern. If they're that offended, why do they continue to list? Turn the station.

    Tip to parent: Try the back button if you don't like what you see.

  9. Re:His Name is "Michal" by zero_offset · · Score: 4, Insightful

    A total cost of ownership (TCO) study at XO, comparing the annualized TCO of comparably configured servers built on Linux and the Microsoft solution for Windows Web hosting, (is this a fair comparison, i.e. apples to apples?) reveals that a Linux system costs nearly $1,550 more per server per year than its Windows 2000-based counterpart. The key difference lies not in the cost of hardware or operating system software but in the annual cost of engineering, administration, and security support. (detailed support on file for this claim?)

    Linux-based systems are much more subject to hacker attacks than systems built on the Microsoft solution for Windows Web hosting(support on file?)


    The point you Linux fanboys are missing in your frenzy to publicly jerk off over relatively boring internal discussions is that they're at least interested in important questions like whether they're making apples-to-apples comparisons and whether they have supporting documentation on file.

    You may disagree with their message and methods, or with their conclusions, and you probably won't even concede the validity of their definition of "apples-to-apples", but this is far more responsible than a great deal of the raw bullshit which is accepted as fact 24x7 here on slashdot, and certainly more responsible than Microsoft is ever given credit for around here.

    --

    Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005