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New Online Advertising Model Riles Journalists

Posted by ryuzaki0 on from the riles-is-such-a-fun-word dept.

Wynken de Word writes "A new online advertising model linking commercial messages to individual words of editorial content aims 'to tap one of the last ad-free frontiers of the Internet -- the text of articles and message boards -- in what [company backers] bill as the ultimate contextual advertising play' according to this article at Ad Age, a leading advertising industry magazine. On the other hand, the article notes: 'If it looks like a pop-up, feels like a pop-up or interrupts like a pop-up, we might as well just assume consumers will outright hate and reject the format,' said Pete Blackshaw, chief marketing officer of Intelliseek, a Cincinnati research firm that tracks online consumer buzz."

9 of 181 comments (clear)

  1. Microsoft ads by onyxruby · · Score: 3, Funny

    Does this mean were going to start seeing a lot more ads from Microsoft here on slashdot?

    1. Re:Microsoft ads by Liselle · · Score: 4, Funny

      I predict sales of the British classic Beowulf will increase by epic proportions. (Do I get bonus points for the pun?)

      Speculation about where "M$" points to?

      --
      Auto-reply to ACs: "Truly, you have a dizzying intellect."
  2. ads by psycht · · Score: 1, Funny

    If it looks like an ad, feels like an ad, or smells like an ad...

    I won't read it anyway.

    --
    thelikesofwhich.com
  3. Google Ads by Fortress · · Score: 3, Funny

    Anyone else find it amusing that the banner ads supplied by Google on the article page are all for pop-up blockers?

  4. Just what we need by TheDigitalRaven · · Score: 2, Funny
    'to tap one of the last ad-free frontiers of the Internet -- the text of articles and message boards
    So we'll be seeing plenty of ads for SCO licenses on Groklaw? What a wonderful idea.
  5. I cant see the problem by falcon5768 · · Score: 2, Funny
    Bull I cant see this becoming a problem for us... its just another way to advetise

    awww crap

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    "Slashdot, where telling the truth is overrated but lying is insightful."

  6. Re:Pfft. by kahei · · Score: 1, Funny

    There are four boxes to use in the defense of liberty: soap, ballot, jury, ammo.

    And popup.

    --
    Whence? Hence. Whither? Thither.
  7. This might be a stretch by thpdg · · Score: 1, Funny

    A good drink can Be anything, for sure. I like to Drink NesQuick. Is that your choice, too? It's much better then Ovaltine.
    Gives me A reason to post. It's not Christmas, but that's my Story.

    --

    -Patrick

    "They never stop thinking about new ways to harm our country and our people, and neither do we."

  8. Re:Ad Agencies by Kphrak · · Score: 2, Funny

    They get their souls from the same place as most lawyers, and Darl.

    For those who thought the parent wasn't specific enough, that would be /dev/null...

    --

    There's no sig like this sig anywhere near this sig, so this must be the sig.