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Xbox Price Drop Doubles Sales, Sony To Follow?

Thanks to GamesIndustry.biz for its story mentioning Microsoft's indication that dropping Xbox's price to $149 has caused sales to double for the week immediately following the announcement. However, the piece muses: "The question, however, is just how long the sales boost will last - with some analysts suggesting that the 'bounce' isn't sustainable. Certainly, there are many factors which suggest that Microsoft will cut the Xbox price again before Christmas 2004." In addition to this, there's speculation about competition: "All eyes are now on rival Sony, with sources close to the Japanese giant suggesting that it plans to drop the US PS2 price point to $149 later this month - and will add two games (as yet unnamed) to the bundle as well, bringing the effective price of the hardware below the Xbox."

10 of 83 comments (clear)

  1. Sony's price drop by lake2112 · · Score: 4, Interesting

    I find it odd how the first and least powerful next-gen system is now at the highest price point. I guess it just goes to show how big Sony has become in the gaming industry. Even though I still view them as an outsider in an industry where Sega and Nintendo were once kings.

    1. Re:Sony's price drop by MMaestro · · Score: 5, Interesting
      I guess it just goes to show how big Sony has become in the gaming industry.

      Indeed, but one has to wonder : Will that translate true with the PS3?

      IMO, the PS2 outdid the Dreamcast with backward by shipping with backward compability and shipping with a DVD system. However, a shipping with a DVD system isn't going to help anymore since the market is saturated with them, and backward compability won't help since they've saturated the market with PS2 units (when PS3 hits, I wouldn't be surprised to find pre-owned PS2s going for $50.) So what does Sony have going for them with the PS3? Maybe some linkage between the PSP and PS3, and its huge third-party developer support.

      But even thats weak. SquareEnix, unarguably Sony's biggest help with FFVII and FFX, isn't staying 100% dedicated with them to buddy up with Nintendo. Capcom and Konami are also beginning to cross-develop on other systems as well, not to mention Sony failing to buddy up with Sega after defeating their Dreamcast. The PSP also doesn't have much going for it other than technological overpowerment over Nintendo's Gameboy Advance, considered to be an unenterable market. Unless Sony reveals some serious, serious backage at this year's E3, I'm gonna have to say Sony is in trouble. Between Nintendo's tried-and-true franchises and Gameboy Advance, as well as Microsoft's power-leading Xbox and a treasury larger than some third-world countries, Sony is in a tight spot. Yesterday's success is today's overconfidence and tomorrow's defeat.

  2. Re:Doubles their sales!! by roll_w.it · · Score: 3, Informative

    Does this mean that they have sold 20 last week as opposed to 10 the week before?



    Well - I bought one, a friend bought one and I saw 3 others sold while we were there, that was Monday.


    Fairly impressed - Hopefully it won't be replaced too quickly, but it beats having to keep a windows partition around to play games on.


    Unfortunately, I broke one of my rules on things not to do during exam week.

  3. PS2 Bundle by the+Man+in+Black · · Score: 5, Insightful

    If I could get a PS2, second controller, and 8MB memory card for $149, I'd buy one immediately. As it stands, the combination costs about $249, and you STILL haven't bought a game, which is another $50.

    Maybe the rest of you have cash reserves the likes of which I can't imagine, but I don't have $300 to blow on sedentary entertainment. Do you know what I could get for $300 across the river in Windsor?

  4. Heh... by cybermace5 · · Score: 4, Interesting

    I knew this was going to start soon. Both Sony and Microsoft own the rights to a good number of games. When they've lowered the price so much that it hurts, they'll just include games...hey, it's no extra cost right? Just the cost of another pressed CD?

    It would be interesting to see what the internal financial impact analysis of including games is, compared to public statements of loss due to piracy.

    This might be bad news for the Xbox modders out there. If Microsoft takes the cue and no longer lowers the price, but instead includes more games, then they will increase the perceived value of their system while not making it any more attractive to people who want to take advantage of their loss leader.

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    ...
    1. Re:Heh... by cbirdsong64 · · Score: 5, Insightful

      Bundled games or accessories don't really increase percieved value. Before the Gamecube dropped to $100 last year, it was selling for $150 with a free game or GB player. Price drops, free stuff deal ends, sales quadruple. There was really NO DROP at all. Interesting situation there.

  5. I got yer reason right here by aztektum · · Score: 3, Funny

    Someone, somewhere, is putting together a Beowulf Cluster.

    --
    :: aztek ::
    No sig for you!!
  6. Thanks to Thompson? by GeneralCern · · Score: 5, Informative

    I love Xbox, love it, love it, love it. But even in my fanboy state I still have to question how many of these reduced price Xboxes are being purchased to replace broken First Generation Xboxes that shipped with the faulty Thompson DVD drive?

  7. The point of selling consoles: by empaler · · Score: 3, Interesting

    Sell the console cheap. Lose a little money while doing it.
    Charge extortionate license fees from the producers for every gamecopy produced or sold.

    Why else can you get consoles for the same price as three games?

    The point of lowering prices to bleed even more is to get consumers locked onto _their_ machine, so that they will buy _their_ games. It's the games that pay their bills, not the machines. A machine can hold for years (I'm pretty sure my NES still works), but new games keep coming _all the time_.

    We are all consumer whores.

  8. My take by DamienMcKenna · · Score: 3, Interesting

    I don't intend buying an XBox, but I would buy a reduced-price Playstation 2 due to the awesome RPGs. The XBox doesn't have the games I want, the PS2 does.