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Nielsen Adds Videogame Ad Rating Service

Posted by simoniker on from the nilsson-schmilsson dept.

Thanks to Mediapost.com for their article discussing the attempt by TV rating arbiters Nielsen to move into the videogame market, launching the Nielsen Video Game Service, intended to calculate "the data and metrics that will enable video game marketers to pitch advertisers on the value of 'in-game ad exposure.'" The service, backed by publisher Activision, who is "eager to cultivate a video game advertising marketplace", launched alongside a survey that "claims 27 percent of active male gamers noticed ads in the last video game they played", and further revealed statistics claiming "52 percent of heavy gamers saying they like games to contain real products and 70 percent saying that the placement of real products makes the games more 'genuine.'"

5 of 39 comments (clear)

  1. Great... by ghost. · · Score: 3, Funny

    ...because Neilsen already does such a stellar job estimating the true value and popularity of TV and radio programming for advertisers and networks.

    --
    Bush is a cylon.
    1. Re:Great... by Cecil · · Score: 3, Funny

      So true. I still can't help but admire how accurately they gauged the true viewership of Futurama, Family Guy, Farscape, and Firefly.

      It's so weird, though, how well all the DVDs are selling. Kind of strange, that.

      --
      Random and weird software I've written.
  2. Bah! by orkysoft · · Score: 3, Funny

    I'd choose Slurm any day of the year.

    --

    I suffer from attention surplus disorder.
  3. It's true! by Snowmit · · Score: 3, Funny

    Quake was a much better game and a much more engaging experience thanks to the Nine Inch Nails logo.

    --
    I have a lot of opinions about Cyborgs and Architects
  4. Wow, imagine the spyware possibilities... by Anonymous Coward · · Score: 2, Funny

    this will eventually create. "Our in-game Nielsen meter reports that the Mountain Dew billboard was viewed for an average of 8.2 seconds, while the Pepsi sign only scored 3.6 seconds. Also, three times as many rockets were fired into the Pepsi sign, which suggests that the Britney texture on it needs revision in the next forced patch--perhaps we should show 52% of butt cleavage instead of the present 46%. It's great how the game stops working without each week's updated batch of product impressions from our valued partners."