Nielsen Adds Videogame Ad Rating Service

Thanks to Mediapost.com for their article discussing the attempt by TV rating arbiters Nielsen to move into the videogame market, launching the Nielsen Video Game Service, intended to calculate "the data and metrics that will enable video game marketers to pitch advertisers on the value of 'in-game ad exposure.'" The service, backed by publisher Activision, who is "eager to cultivate a video game advertising marketplace", launched alongside a survey that "claims 27 percent of active male gamers noticed ads in the last video game they played", and further revealed statistics claiming "52 percent of heavy gamers saying they like games to contain real products and 70 percent saying that the placement of real products makes the games more 'genuine.'"

Comments

Real car models in games

[Anonymous Coward]

It seems to me that when real products are put in a game like car models in some racing games, the cars are required to be invincible. They never take any damage because it would make the model "look bad". This is crap! What is a racing game if I can't crash into a wall and watch peices of metal fly off it?