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Amazon's Search Engine Goes Live

fjordboy writes "John Battelle has posted a discussion and review of Amazon's new search engine: a9.com. From the article:"What makes this particularly noteworthy is that A9 is built quite literally on top of Google. In short, Amazon has taken the best of Google, and made it, to my mind, a lot better. Sound familiar? Yup, it's what Google did to Yahoo, Yahoo to Netscape...you get the picture." "

43 of 402 comments (clear)

  1. Ads by panxerox · · Score: 5, Funny

    Hmm Google - a search engine that displays ads, Amazon - an ad that displays searches, oh yeah that's gonna rock.

    --
    "It's so convenient to have a system where everyone is a criminal" - A. Hitler
    1. Re:Ads by SphericalCrusher · · Score: 4, Informative

      Google built on top of Yahoo? What? They both use two different ways to search the internet.

      Yahoo with its meta tags and Google with its linkback system makes them two different search engines.

      --
      "Instant gratification takes too long." - Carrie Fisher
    2. Re:Ads by plumpy · · Score: 5, Funny

      Google built on top of Yahoo? What? They both use two different ways to search the internet.

      You're being too interpretive with it. The poster clearly said it was quite literally on top. This obviously means that the Amazon servers are directly above the Google servers, which are directly above the Yahoo servers, which are directly above the Netscape servers.

      Oh, unless it's yet another misuse of the word "literally" to mean "metaphorically". I guess we'll never know.

  2. Tinfoil Hat Not Required by RobertB-DC · · Score: 5, Funny

    From the 7 Reasons to Use A9.com:

    Search History: All your searches at A9.com are stored on our servers and shown to you at any time from any computer you use. Clicking on a link performs the search again. You can hide the window at any time and a password will be required to open it again. You can edit your history, for example, to hide an entry.

    Click History: If any of the web search results include a site that you have seen before, it's marked on the result. We even tell you the last time you visited that site.


    You don't have to be among the tin-foil hat crowd to have a low regard for this "feature". There are just some searches that you *don't* want to remember.

    It's not a stretch to imagine a situation like this:

    Boss: "Google me some info on our competitors."

    Lackey: "Check out this new A9.com search!"

    Boss: "What's that link there? I didn't know you were interested in goats... [Click] Damn! You're fired!"

    --
    Stressed? Me? Of course not. Stress is what a rubber band feels before it breaks, silly.
    1. Re:Tinfoil Hat Not Required by ackthpt · · Score: 5, Funny
      Boss: "What's that link there? I didn't know you were interested in goats... [Click] Damn! You're fired!"

      As if you couldn't find history in Mozilla...

      Could be worse, could be the boss turns to you and winks.

      what's their plan... track most popular searches, keep a cookie full of it, suggest these fine things the next time you go to Amazon.com... could even help them anticipate what to carry [We need to carry ... goats?] as if their marketing data isn't already legion...

      --

      A feeling of having made the same mistake before: Deja Foobar
    2. Re:Tinfoil Hat Not Required by MrBlue+VT · · Score: 5, Interesting
      Yeah, the fact that they don't provide direct links to the pages also throws my paranoia into overdrive. This is the link that you get when you search for Slashdot:
      http://a9.com/-/search/a9-redirect.jsp?url=http:// slashdot.org/&title=%26lt%3Bb%26gt%3BSlashdot%26lt %3B%2Fb%26gt%3B%3A+News+for+nerds%2C+stuff+that+ma tters&token=0A3316C2D3DF4FF99CB34DD1FCCFD04B&t=108 19845643&qt=ws
      Clicky.

      So basically they can track whatever pages you go to.
    3. Re:Tinfoil Hat Not Required by orthogonal · · Score: 4, Informative

      You don't have to be among the tin-foil hat crowd to have a low regard for this "feature". There are just some searches that you *don't* want to remember.

      You make a very good point.

      And note that the Amazon page carefully says that you can "hide" an entry -- not that you can delete it.

      But please remember that Google already logs your IP address and search terms; so presumably thus means that now both Google and Amazon will be keeping tabs on you.

    4. Re:Tinfoil Hat Not Required by pyrros · · Score: 5, Interesting

      I'm also concerned with this, although google seems to do the same thing from time to time (actually quite rarely)

      But they do seem to have something for the tinfoil hat crowd: generic.a9.com. They claim that they dont keep any info from searches done through there.

      If you would prefer not to be recognized on our site, we recommend that you use our alternate service located at generic.A9.com. On generic.a9.com, we will not recognize your A9.com or Amazon.com cookie. Information we gather on generic.a9.com will not be used in our data analysis (other than to detect abuse) and will not be used to personalize the services we offer you. [link]

    5. Re:Tinfoil Hat Not Required by cybermancer · · Score: 4, Insightful
      A9 offers a generic tracking free interface for the paranoid type. Which is the one most everyone here will be using I am sure.

      generic.a9.com

      If you would prefer not to be recognized on our site, we recommend that you use our alternate service located at generic.A9.com. On generic.a9.com, we will not recognize your A9.com or Amazon.com cookie. Information we gather on generic.a9.com will not be used in our data analysis (other than to detect abuse) and will not be used to personalize the services we offer you.

      Of course if you disable the Amazon and A9 cookies then you loose the search inside and history "features", which is most of what A9 offers over Google.

      Disabling the tracking is a nice feature. Wish you could do that with Google. Sure, google doesn't tell you what your history is, but they know.

      --
      "Anything is possible with enough programmers, time and pizza." (Substitute caffeine for time as needed.)
    6. Re:Tinfoil Hat Not Required by zx2c4 · · Score: 4, Funny

      I can see amazon integrating this into their already awful shopping service -- "you searched for goats, would you like to buy..." Although google uses this information, there is no annoying representation of it.

      --
      ZX2C4
    7. Re:Tinfoil Hat Not Required by Minna+Kirai · · Score: 4, Informative

      As if you couldn't find history in Mozilla...

      Mozilla history is stored on your local harddrive. You can easily delete it completely, or just disable the recording.

      A visible history in the search engine will be something else- not only do you have no straightforward reliable way to delete the records, but the records could follow you around from home to job and back.

    8. Re:Tinfoil Hat Not Required by orthogonal · · Score: 4, Informative
      Yeah, the fact that they don't provide direct links to the pages also throws my paranoia into overdrive

      I was going to give you a Proxomitron script to convert these nosey links into real links; in doing do, I took a look at the page source for Amazon's search.

      I found a few very interesting things:
      var newloc = "/-/search/loadHist" + search;
      openInHiddenIframe(newloc, document.getElementById("histContent"));
      It look as if one's private search history is sent, in the clear (without SSL encryption) to a hidden frame. Good luck keeping it private if someone else administers the proxy server you use.

      Consider that you log in to Amazon's search: will logging into Amazon search from work mean that the IT guys at work get to see the searches ("gay tentacle anime") you made at home?

      Other goodies from the page source: function loadDeferredImages(). I don't know what this is, but is a deferred image anything like a pop-under? It uses NoSetTimeOut-->NoNoSetTimeOut-->NoNoSetTimeOut-->N oNoSetTimeOut-->NoNoSetTimeOut-->NoNoSetTimeOut--> NoNoSetTimeOut-->NoNoSetTimeOut to do the deferred load.

      Now, maybe this is all benign, and it's just bad programming (apparently they're using JSPs) that inefficiently does work on the client using javascript. But I'd rather be skeptical now than find my search history being used to market to me.

      Oh, the Proxomitron script to convert these links to straightforward links; note that it exempts Google and wikipedia.
      Name = "Un-Prefix URLs (RK modified) and leave original too"
      Active = TRUE
      URL = "(^www.google.com|groups.google.com|*.wikipedia.or g)"
      Bounds = "<a *>"
      Limit = 256
      Match = "<a (*href=)\0("|)\1(*(/|\?)*)\2(('|)http(%3A|:)(%2F|/ )+)\3([^&;=>"*]+)\4\5("|)>"
      Replace = "<a \0\1\2\3\4\5\1><font size=1 color=red>[orig]</font></a>\r\n"
      &nb s p; "<a $UESC(\0\1\3\4\1)>"
    9. Re:Tinfoil Hat Not Required by Grant_Watson · · Score: 5, Insightful

      If you've got nothing to hide...

      Why do I need to have something to hide in order to want privacy? Can't I simply desire to prevent others from gathering unnecessary information on me?

  3. People who searched for "warez" also read... by LostCluster · · Score: 5, Interesting

    This really doesn't seem to be much of a breakthrough aside from the fact that they are running your serarch past Google, Amazon.com and Alexa at once and presenting a unified interface.

    This is like an infomerical from Amazon trying to pretend to be programming. I'll take my Google straight, and go to Amazon.com when I want to go shopping, thank you very much.

    1. Re:People who searched for "warez" also read... by radixvir · · Score: 5, Interesting

      interesting actually searching for warez returns no results....they must be censoring the results when its in their best interest (they sell software).

    2. Re:People who searched for "warez" also read... by Omestes · · Score: 5, Funny

      Same thing with "crackz" and "serialz"...
      But oddly it works for "petz" and "catz"...
      Pirating animals must be okay for them.

      --
      A patriot must always be ready to defend his country against his government. -edward abbey
    3. Re:People who searched for "warez" also read... by bobbis.u · · Score: 5, Informative
      It doesn't display any results, but clearly it does find them. Look at the bottom and you can still jump to all the blank pages that would contain results (warez "returns" 11 pages).

      Nice bug... erm, I mean "feature".

    4. Re:People who searched for "warez" also read... by LostCluster · · Score: 4, Informative

      Nah, that's simply what Google returns if you search for "warez" with SafeSearch on.

  4. Weird findings regarding IE by Patik · · Score: 4, Interesting
    On their "what's cool" page, they say you can just hover your cursor over the 'site info' button below search results to see more info without leaving the page (works in IE but not Firefox).

    So I searched for Windows and hovered over the site info for the Internet Explorer Home Page (the second result), and the bubble that pops up says:

    People who visit this page also visit:
    • mozilla.org
    • The Gnome DOM Engine
    • Adobe's SVG Viewer
    So people are looking for IE but turn to Mozilla instead? Are people searching for "web browser" and clicking on Mozilla out of interest?

    Here are the top links for "web browser": Mozilla, Firefox, Opera, Opera again, Safari, Lynx, Galeon, Netscape, Anybrowser.org, and evolt.org.

    Not a single link to IE on the first page of results for "web browser"? Fishy.

    1. Re:Weird findings regarding IE by Cecil · · Score: 4, Insightful

      Not really fishy.

      No one tells anyone to go "get IE". Everyone who can have IE already HAS IE, for better or for worse. No need to link to it. As a result, the pagerank of most "Download IE" sites (uh, Windows Update???) would be remarkably low compared to the number of people who link to Mozilla et al.

    2. Re:Weird findings regarding IE by Jahf · · Score: 4, Insightful

      Not really at all.

      1) The people most likely to search for "web browser" or anything related to IE's homepage are most likely looking at alternatives. Most folks looking for IE know that the first thing to do is type "www.microsoft.com" and go from there.

      2) Not very many people look for IE online in general ... it is "just there" and is updated through Windows Update. Related to #1, if they are having to research IE they are probably doing so in some form of technical aspect.

      3) Microsoft doesn't market IE as a "web browser" online, it is a Windows component and as such would have far different content indexed than that of any of the listed browsers.

      4) The search results you mention appear in almost the same order if you search for "web browser" on Google. Is that Fishy to you, too?

      5) There ARE things about A9 that seem fishy ... I agree with other posters who think storing search history is not something I want to see done ... but I don't think the results you mention are.

      --
      It is more productive to voice thoughtful opinions (reply) than to judge (moderate) others.
  5. Oh that's real nice... by bigHairyDog · · Score: 5, Insightful

    There's a search history viewable to the user. So just when various senators, the EFF and half of /. were getting uppety about Gmail's ability to connect a name with a search history, Amazon do the exactly the same.

    In fact, they go one step further - with Google's email you can always lie about your detals, but with Amazon's history feature you can't - it's tied to your Amazon account, credit card and all.

    Of course, I Have Nothing To Hide, but I still think that comapnies shouldn't put themselves in a position where they have a load of juicy data that the police only need a warrant to get at.

    It would have been smart for Amazon to keep this feature offline for a few weeks to get a better idea of how well google deals with the criticism.

    --

    foo mane padme hum

  6. A9 Search Plugin for Firefox by sgarrity · · Score: 4, Interesting

    I whipped up a quick A9 Search Plugin for Firefox.

    1. Re:A9 Search Plugin for Firefox by Patik · · Score: 4, Informative

      Alternatively, make a bookmark for http://a9.com/%s , right-click on the bookmark to edit its properties, and give a keyword like "a" or "a9". Then just type "a searchterm" in the address bar to search.

  7. CLICK BELOW by Anonymous Coward · · Score: 5, Funny

    Everyone should run this search just to break in their search engine.

  8. Search the text of some of Amazon's bookstore.. by LostCluster · · Score: 4, Insightful

    Amazon's "Inside the Book" search engine is a very interesting thing.

    If you only need to see a paragraph to know what you need to know, you have no reason left to pay for the rest of the book.

    However, most of the returns are from fiction books, so maybe you're better off just sticking with Google and saving this as a fallback only.

  9. Amazon has taken the best of Google... by Anonymous Coward · · Score: 5, Funny

    and patented it. Litigation begins tomorrow.

  10. So check this out - a9's Booty Filter. by Anonymous Coward · · Score: 4, Interesting

    They're running some serious anti booty filters.

    Try this:

    Google: 'suicide girls' (you know you've been there)

    Now a9 'suicide girls'

    Hold the two results up next to one another. See?

    Try this with other, ahem, keywords.

  11. lazy name selection by wwest4 · · Score: 4, Funny

    Does anyone know the origin of the name? It seems like they just started enumerating domain name strings starting with null until they found one that wasn't taken...

    a1.com? no, steak sauce.
    a2.com? nope. taken.
    a3.com? porn site. ...
    a9.com? unregistered. dude, we've done it!

    1. Re:lazy name selection by donutz · · Score: 4, Insightful

      Something like that....but not quite.

      Amazon.com is 10 characters long...or A plus 9 more.

      A5.com (A + length(mazon) + .com) may have been their first choice but it's already taken.

  12. Reputation by SeanTobin · · Score: 5, Interesting

    I used to use altavista as my search engine way back when. Then, they decided that thier users were less important than thier customers. From there after about 8-9 months of use and being set as my homepage - I dumped altavista for google.

    Google has proven over and over again that thier primary concern is for thier users. They have found ways to make money via ads that in no way interupt the user. New features are constantly being developed that will benefit users.

    [side note: I am planning on signing up for gmail and using it as my primary webmail app. I do not consider it an invasion of privacy if I see an add for serial cables when someone sends me an email with a set of rs232 pinouts. I actually find it to be a unique situation where both google's users and customers can benefit]

    Now, look at amazon. This is a company that has decieved users numerous times. Anyone remember the price mismatches between repeat customers and new customers? How honest is my search going to be if I look for '+"golf club" order online'? Something tells me I'll end up at a amazon.com page.

    I understand that a similar situation could occour with froggle. The fact is it has not happened in either of them yet. However based on reputation, I would bet it would happen with google last.

    --
    Karma: SELECT `karma` FROM `users` WHERE `userid`=138474;
  13. Porn by PhatKat · · Score: 5, Funny

    Here's proof of how bad this search engine is. I searched for 'porn' and didn't find any! I'm on the 5th page of search results and still nothing. what kind of search engine can't find porn on the internet?

  14. In case of slashdotting... by PollGuy · · Score: 5, Funny

    here's Google's (rather curious) cache

    Show me an A9 cache of Google's cache and we'll talk...

  15. Also note... by ackthpt · · Score: 5, Informative

    They redirect and try to trap you from backing out. How refreshing. One of the web page practices I most despise.

    --

    A feeling of having made the same mistake before: Deja Foobar
  16. Nice touch by CGP314 · · Score: 4, Interesting

    I like that they used a beta symbol for the B. I wonder how many people will notice.


    -Colin

  17. a9 has a big problem by cr@ckwhore · · Score: 4, Informative

    Ok, so A9 is supposed to be "better" than google? Well, on my first search on a9 just a moment ago, I searched on "amazon sucks" (completely irrelevant to this post) ... and then pressed the "back" button on the search results page. Well, guess what?!?! A9 has a back-button-trap making the "back" button basically useless on their site.

    So, they're supposed to be better than google? What about google's clean, simple, no BS web design approach? That's google's value!! Don't you get it Amazon?!?!? Well of course not! Take a direct look at Amazon.com and you'll get an idea of Amazon's design principles.

    --
    Skiers and Riders -- http://www.snowjournal.com
  18. Will Amazon copy Google's biggest feature? by MilenCent · · Score: 4, Interesting

    To me, the best thing about Google, the reason I'd use it even if they fell down to Xty place in the Search Engine race is simply the announced, honest desire to not do evil.

    How unique and wonderful was it when Google released their search engine with no ads, a clean interface, and no loathsome sponsored links? Even when they introduced ads, they made sure they're clearly labeled as such, and made entirely of text.

    In short, Google treated me as a person, and not a pair of sticky eyeballs. Meanwhile, Amazon has long been known to be well acquainted with the Not-Not-Evil path -- remember the patent on one-click shopping?

    Even Google's missteps have been honest. They have a cookie on their site and probably log searches, and Gmail may have privacy problems, but still, Google is probably the least evil for-profit tech company I know of.

    I'll admit that I'm watching Google pretty closely at the moment to see what happens with Gmail, but honestly, so long as they're up front with users about what they're doing and don't try to bury the permission clause in the TOS language, I'm fine with it. I even had an idea for a kind of art project, a voluntary, massive, transparent clipboard sharing project, that I've given serious thought to implementing that would probably be worse than what Google's doing, but I still think it'd be okay so long as the user knows it's a privacy concern ahead of time, and has his attention purposely drawn to it, preferably with big red letters. In fact, for me that'd just increase Gmail's cool factor, as I'm so boring that any federal investigators looking at my mail would only get a good laugh and 100k of spam for their trouble.

  19. On Linux, Again by AnuradhaRatnaweera · · Score: 5, Interesting

    Similar to Google A9 is running on Linux. But isn't it the first time a [major?] search engine [to be?] is running Apache?

  20. Re:a9? What 9? by donutz · · Score: 4, Interesting

    Amazon.com => A9

    "A" plus 9 more characters.

    But then you go an add a .com to the end...I guess A5.com didn't sound cool enough or was already taken.

  21. Re:1 reason not to use a9.com by winkydink · · Score: 5, Funny
    I searched for Blowjob and got 0 results WTF?

    And that, ladies and gentlemen is the executive summary for The Life Of A Slashdotter.

    :)

    --

    "I'd rather be a lightning rod than a seismometer." -Ken Kesey

  22. Forget the bells and whistles- Does it Find Things by JabberWokky · · Score: 4, Insightful
    I just typed several esoteric subjects (i.e., not in the top 2% of search words), and it pulls results far worse than Google. Rocky Horror, several specific roleplaying terms, etc. The stuff that is really specific and Google is useful for locating on the web. I know the top sites for everything I entered, and they do not appear, or lousy geocities, vacant sites or 404s pop up while the high traffic or official sites do not appear. Meanwhile certain domains (imdb, owned by Amazon) seem to always be in the first few returns.

    It's still in beta, but so far it doesn't impress.

    --
    Evan

    --
    "$30 for the One True Ring. $10 each additional ring!" -- JRR "Bob" Tolkien
  23. Amazon is just power hungry like the rest of them. by tcgwebs · · Score: 4, Insightful
    You do realize that when you run a search, your results are the same as what you would get at Google, but with that god-awful interface and Amazon ads? Don't mean to be a troll, but there's absolutely no compelling reason to use a9 over Google.

    Besides, Google's toolbar lets you save your recent searches anyway, that's nothing new, and it saves you the five seconds that it would take to type "google.com" or "a9.com/..." for you lazy people out there.

    The only reason Amazon did this is because they want more people to shop at Amazon and use their search engine (obviously). It's been tried a thousand times before. Google won the preference of millions because the ads aren't obtrusive and they weren't in the business to try to get you to shop somewhere, or join a pay service, or any of that crap that Yahoo and MSN does.

    I'd say Google wins. :)

    --
    Domain name registration for $8.79 per year
    879domains.co
  24. Re:Smells like consumer profiling engine... by dalelane · · Score: 4, Informative

    hmmm.... but have you seen generic.A9.com?

    On generic.a9.com, we will not recognize your A9.com or Amazon.com cookie. Information we gather on generic.a9.com will not be used in our data analysis (other than to detect abuse) and will not be used to personalize the services we offer you.

    surely they deserve bonus points for that....

    (plus the colour scheme aint so bad on generic.a9.com - reason enough to prefer it to regular a9! :) )