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Apple Announces New Pro Software

yroJJory writes "Apparently, Apple has just announced new pro software today. First off is the new app Motion, which is a new motion graphics program with real-time previews, procedural behavior animation and Final Cut Pro HD integration. Second, is Final Cut Pro HD, boasting the beauty of HD with the simplicity of DV. Capture DVCPRO HD over FireWire, edit using camera-native footage and output over FireWire with no generational quality loss. RT Extreme, now for HD, can deliver multiple HD streams, effects, filters and transitions in real-time to an attached Apple Cinema Display. Last, but most important to me, is DVD Studio Pro 3, which has slick new transitions, superb HD to MPEG-2 encoding, Graphical View, support for all professional audio formats -- including DTS -- (FINALLY!!), and integration with Final Cut Pro HD and Motion. Motion will be available this summer for $299. The Final Cut Pro HD update is available now for FCP 4 users. DVD Studio Pro 3 is expected to ship in mid-May." Reader green pizza writes "Apple today introduced Xsan, a clustered filesystem for Mac OS X systems."

22 of 479 comments (clear)

  1. Re:Amateur motion capture? by Spytap · · Score: 4, Informative

    Motion capture is completely different from motion graphics. And yes, Motion capture is too expensive to be done at the consumer level.

    Not to be an ass, but this could have been cleared up by simply clicking the link in the article and reading the first sentence in the product description...

  2. Xsan by daveschroeder · · Score: 4, Informative

    Xsan is a typical SAN filesystem, not just "network mount points". It allows storage to be pooled and aggregated, and for multiple machines to concurrently mount the same filesystem(s) simultaneously. The keys in a SAN are things like storage monitoring, management, centralization, and performance.

    Just look at Apple's Xsan home page and Xsan press release.

    1. Re:Xsan by ryanw · · Score: 3, Informative
      Xsan is a typical SAN filesystem, not just "network mount points".
      Not to question your knowledge in SAN, but have you read what Xsan is and can do?

      Maybe you should read inbetween the lines. It sounds like special software along with fiberchannel. It's much much more than "regular san". You ever tried to mount san read/write onto several systems? It will cause errors and problems all over your filesystems. XSan allows you to mount multipule systems read/write onto the same fiberchannel san system. This requires special software way beyond regular san. People have been looking for solutions like this for years. The closest thing to it is gigabit NFS, but NFS is intensely CPU intensive. I'd be curious to see how well this handles.

  3. Don't forget Shake! by TiMac · · Score: 4, Informative

    Apple also introduced Shake 3.5 for Mac OS X, Linux, and IRIX...

    --

  4. Re:Amateur motion capture? by arikol · · Score: 5, Informative

    Click the links first, functionality of the software is explained there. Motion capture needs points of reference on the target. Its also usually done in a high contrast environment (similar to blue/greenscreen but not as fancy) and the reference points have to be highly visible on the target (i.e. white tufts on all movement points, black suit underneath). Most ppl wouldnt want to bother with this even if they had hardware/software capable of doing it....

  5. Re:Wait ... by Have+Blue · · Score: 5, Informative

    It's a SAN clustering program. You run Xsan on each of your 4 Xserves, you plug a 3T Xserve RAID into each of them, and the whole backend appears to your G5 (and every other G5 on the network) as a single 12T volume that's faster than any single hardware unit, since Xsan also does load balancing.

  6. Been waiting for DTS support by nedron · · Score: 3, Informative

    As the original poster mentioned, DSP 3 finally supports muxing DTS audio streams.

    This has been a requested feature since 1.0. Noce to see they finally got DTS support into the product.

    --


    * As is generally the case, my opinions do not reflect those of my employer.
  7. Re:HDTV over IEEE1394 by Anonymous Coward · · Score: 3, Informative

    Silly rabbit, they're using 100Mbps of the available FireWire bandwidth, which is only four times higher than a DV stream. This is essentially DV-style compression for HDTV signals. It has the advantages of DV (lossless editing since it's the camera's native format) as well as the disadvantages (one-time lossy compression with some loss of colour resolution).

  8. Re:HDTV over IEEE1394 by Enrico+Pulatzo · · Score: 4, Informative

    Well, they are using the DVCPRO HD codec, which requires only 100Mbps stream, 1394b is overkill.

    Apple suggests that you have a 160MB(capital B)ps connection to do uncompressed (read: non DVCPRO HD) HD content, which requires a PCI-based solution, not firewire.

  9. Re:HDTV over IEEE1394 by Anonymous Coward · · Score: 5, Informative

    Technically, FCP does support uncompressed HD. It's just not for free over FireWire (it'll take a Kona capture card and a storage system of the Xserve RAID's calibre).

  10. Re:Wait ... by Twirlip+of+the+Mists · · Score: 4, Informative

    Xsan is Apple's port of ADIC's CVFS (or "StorNext" as they took to calling it a while back) to Mac OS X, with new administration tools.

    A CVFS client on Window, Solaris, whatever, will plug right into an Xsan network.

    --

    I write in my journal
  11. Re:What impresses me by geniusj · · Score: 4, Informative

    Given that in rendering you are crunching large chunks of data. The fact that G5s are 64-bit and have an insane amount of bandwidth between every subsystem probably helps it quite a bit. Not to mention that while Shake is optimized for the G5 (compiled with 64 bit support), it is doubtful that the same optimizations were given for, say, AMD64. The G5 is no slouch, as you seem to be inferring.

    One thing that I am pretty sure about, but not positive, is the cost of running a linux cluster node in the farm. I know the OS X licenses for a cluster node are free. However, I do not believe that to be the case with a Linux node. Again, further driving the cost way up. The most cost effective option for recent shake adopters are most likely XServe G5 Cluster Nodes. As they are relatively cheap individually (for the power they provide) and you do not need to pay a licensing fee for each node.

  12. Re:Wow, how many companies can do this?!!! by Twirlip+of+the+Mists · · Score: 5, Informative

    They make it sound like realtime HD over firewire is some big deal until you realize it's just 19Mbps HDV video

    Wrong. HD over FireWire is 100 Mbps. It's only after the program content has been sent to the transmitter that HD gets squeezed all the way down to 19 Mbps. In production, the bit rates are 50-100 times higher than that.

    (Real men deal with uncompressed SMPTE-292, of course. Gigabit and a half per second, thank you very much.)

    You shouldn't comment on what you don't know.

    Right back atcha.

    --

    I write in my journal
  13. Motion name already taken by Risto · · Score: 3, Informative

    I don't know how they can get away with calling it motion

    In light of the Phoenix/Firebird/Firefox/Fire--- browser, and the mobilix.org forced name changes
    it should be noted that "Motion" is a well known motion detection software.

    http://motion.sourceforge.net/

  14. Slight correction by DavidinAla · · Score: 5, Informative

    Apple didn't buy a company that developed FCP, but rather bought an unfinished product called Key Grip from Macromedia. Here is a brief history of how the product came to be.

    ==========

    http://www.creativecow.net/forum/read_post.php?p os tid=108142367318278&forumid=126

    Kathlyn and I remember when FCP was being developed on WindowsNT (at Macromedia and was known as Key Grip) and Media 100 had signed on with the Key Grip team to make it their front-end of choice for M100's soon-to-be Windows system. (It was Q3-1996 at the time.) At the Macromedia World Developers Conference in September 1996, we were guests of John Molinari (founder of Media 100) and he introduced us to Bud Colligan of Macromedia, Lauren Herr of Truevision (later Pinnacle), Peter Hoddie of the Quicktime team and many members of the Key Grip team.

    Later on in October of 1996, I was asked to appear on a TV show as one of the panelists discussing digital video. The other panelists were Randy Ubillos (lead engineer of both Premiere and Key Grip (FCP)), Steve Whitney (then of M100 but later of Puffin Designs and then Pinnacle), and one of the key people from MicroNet (who then were key drive manufacturers in this marketspace).

    I also quite well remember when Apple bought Key Grip and later rechristened it Final Cut Pro. I remember the chagrin it gave Avid and how that also intensified when Apple announced that they were dropping the six-slot PCI architecture of the old 9500/9600 design base.

    I worked for Avid for 18 months under contract as a consultant to help reposition the marketing message of Avid after they made the ill-fated "We're going to be PC-only" at NAB and set their predominantly Mac-only user base on fire.

    Apple did NOT develop FCP as an answer to Avid's announcement -- it was quite the opposite, really. Avid saw the writing on the wall and determined that they stood a better chance on the Windows-side of the aisle -- a move that would later prove a lapse in judgment and would require "a repositioning of the reposition." ;o)

    Just to set the record straight,

    Ron Lindeboom
    creativecow.net

  15. HD editing and output,DVD authoring,1394 export... by Anonymous Coward · · Score: 3, Informative

    Gee, none of this has ever been done before... I'm CERTAIN Apple didn't bump this announcement early to deflate the rumored debut of Vegas 5 tomorrow. What have they to fear? {/sarcasm}

  16. Re:Is there a MacOS layer like Wine? by goMac2500 · · Score: 4, Informative

    GNUStep attempts to replicate the Mac OS X Cocoa API under Linux. You still have to recompile the code though, and a lot of multimedia stuff doesn't work.

  17. You're missing the whole point of SAN... by green+pizza · · Score: 3, Informative

    You're missing the whole point of SAN...

    Yes, Xsan lets several Macs and Xserves share files, but it does so through Fibrechannel, not through a LAN. Several machines can share files and/or cluster their storage together without having to rely on a fileserver. Each machine has direct access to the storage via the fibrechannel switch. No filesharing or networking protocols to get in the way of good perforamnce. Now without some sort of controls in place, this could quickly become a huge mess, that's where the Xsan software comes in. It handles things like connect/disconnect and access privleges.

    $999 per machine sounds steep, until you compare that to similar software offered by Veritas and SGI (SGI InfiniteStorage CXFS). Apple's is a bargain.

  18. Re:Your cause and effect's all out of whack. by azav · · Score: 4, Informative

    You are wrong.

    Apple did not "come up with Final Cut Pro." I worked at Macromedia when Randy Ubillos (of Premier fame) started creation of Keygrip. The product was 2 or more years in development and quite behind schedule. It was done out of the Macromedia offices near Oracle in the mid 90's. Macromedia sold this technology to Apple and the development continued to become Final Cut.

    --
    - Zav - Imagine a Beowulf cluster of insensitive clods...
  19. Re:Your cause and effect's all out of whack. by noewun · · Score: 4, Informative
    People are abandoning Avid because Avid treats its endusers like pieces of shit: incredibly expensive software and hardware, ridiculous support, features added when Avid feels like it rather than when they're requested, etc. Everyone in the industry knew that the minute a real competitor appeared Avid would be in trouble. When FCP 2 appeared (not FCP 1.0, as it wasn't quite there) it was possible to purchase an Avid-equivalent system for 10% of the price Avid charges.

    Avid dug their own grave on this one, and all Apple did was see an opportunity and fill it.

    --
    I am a believer of momentum and curves.
  20. Re:Your cause and effect's all out of whack. by Anonymous Coward · · Score: 5, Informative

    Watson was based on specs that Apple sent out to many of its developers about Shelock.

    They projected well into the future what it could and couldn't do and suggested that folks could even build sherlock plugins based on this. Someone took these specs and made another software and released it before Apple released their much more refined version.

    Moded +4 Insightful at the moment. Maybe these people don't know the true story. Or maybe you are the developer of Watson and pissed off Apple didn't buy you off like a few others had been paid off when they had done this isame thing in the past.

  21. Re:What impresses me by jcr · · Score: 4, Informative

    Actually, they had an existing shake-on-linux infrastructure. They were already a major Shake customer at the time that Apple bought the app.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."