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New Online Ad Technology To Bypass Popup Blockers

RetroGeek writes "Falk eSolutions AG is claiming it can detect and defeat pop-up and pop-under ad blockers. The best quote is that when they detect an ad blocker they will 'replace a pop-up or pop-under ad with what are called "floating" ads, or ads that appear as transparent images over Web-site content.' As far as I am concerned they can place as many transparent images as they want. He probably meant translucent. It should be easy to defeat the detection, after all visit a web site, the pop-up blocker detects a Javascript command, then doesn't run it. Replace this with: the pop-up blocker detects the Javascript command, runs it, then places the result into a bit-bucket. Any Mozilla devs here?" WebGangsta adds "While this may ignite another round of online advertising purchasing, this news doesn't affect anybody who uses a customized HOSTS file to stop the majority of ads from appearing anyway."

14 of 661 comments (clear)

  1. This is too easy by davmoo · · Score: 5, Interesting

    I have an easy way to defeat their technology.

    Every time I see a pop-up that defeats my pop-up blocking, first I'll for damned sure never buy that product. In addition, I will never go to the hosting website again. And I'll make damned sure they know why.

    There is no topic on the internet that can be served by only one site.

    --
    I want a new quote. One that won't spill. One that don't cost too much. Or come in a pill.
  2. Here's an example... by slifox · · Score: 5, Interesting

    http://environmentalchemistry.com/yogi/periodic/

    Here's an example of this style of anti-popup-blocker advertisement. This site, which is very useful by the way, will not "work" if javascript is not enable or ads are not shown.

    I haven't tested this in other browsers, but this system is pretty neat (awful?)... it changes itself so its hard to detect the functions and block them.

  3. DMCA? by Anonymous Coward · · Score: 5, Interesting

    Sue them under the DMCA claiming that they are bypassing a security feature that you installed to block ads?

  4. My suggestion: by Anonymous Coward · · Score: 5, Interesting

    If you encounter one of these ads, send feedback to the people who run the site. Play dumb and pretend your web browser choked on them. Say that you tried to look at their site, but this huge ad appeared covering the text and you couldn't read anything or make the ad go away, and tell them that you gave up and left and won't be coming back in future if they can't make their web site work.

  5. notepad by Professor+Cool+Linux · · Score: 4, Interesting

    Of course you could do the less rich, IE only (what isn't?) Notepad Pop-Up

  6. Re:HOSTS link? by cioxx · · Score: 5, Interesting

    blocking ads by domains through Hosts file is the dumbest thing one can do, especially when you're on Windows. It's a resource hog and doesn't accomplish half of what can be done with Privoxy or Proxomitron.

    Don't touch the Hosts file.

  7. Re:why by alphaseven · · Score: 4, Interesting
    All it takes to get rich without making anything good is to track down those stupid enough to buy your crap - the easiest way to hit alot of morons is to saturate the web, you'll piss off millions, but still hit thousands willing to give you money.

    Actually a lot of spammers are middlemen, they make money wether a product sells or not, they work as advertisers and get paid by the people selling the product. What they rely on is the percecption that "spam works", so people will hire them to do spam campaigns.

    Spammers make profits without making a sale

  8. Re:why by Bodhidharma · · Score: 5, Interesting

    That explains it. The spams I've been getting lately are less and less legible. They can't possibly think they are doing marketing anymore. As far as I'm concerned, it's no better than harassment or vandalism.

    --
    A dyslexic man walks into a bra.
  9. Re:HOSTS link? by Greedo · · Score: 4, Interesting

    Rather than messing with hosts, use a custom style sheet. I know Safari on OS X supports this. I'm guess most modern browsers do as well (maybe not MSIE).

    Here's mine.

    /*
    * hides many ads by preventing display of images that are inside
    * links when the link HREF contans certain substrings.
    */

    A:link[HREF*="//ad."] IMG { display: none ! important }
    A:link[HREF*="//ads."] IMG { display: none ! important }
    A:link[HREF*="/ad"] IMG { display: none ! important }
    A:link[HREF*="/A="] IMG { display: none ! important }
    A:link[HREF*="/click"] IMG { display: none ! important }
    A:link[HREF*="?click"] IMG { display: none ! important }
    A:link[HREF*="?banner"] IMG { display: none ! important }
    A:link[HREF*="=click"] IMG { display: none ! important }
    A:link[HREF*="/ar.atwo"] IMG { display: none ! important }
    A:link[HREF*="spinbox."] IMG { display: none ! important }
    A:link[HREF*="transfer.go"] IMG { display: none ! important }
    A:link[HREF*="adfarm"] IMG { display: none ! important }
    A:link[HREF*="bluestreak"] IMG { display: none ! important }
    A:link[HREF*="doubleclick"] IMG { display: none ! important }

    /*
    * disable ad iframes
    */

    IFRAME[SRC*="ad."] { display: none ! important }
    IFRAME[SRC*="ads."] { display: none ! important }
    IFRAME[SRC*="/ad"] { display: none ! important }
    IFRAME[SRC*="/A="] { display: none ! important }
    IFRAME[SRC*="/click"] { display: none ! important }
    IFRAME[SRC*="?click"] { display: none ! important }
    IFRAME[SRC*="?banner"] { display: none ! important }
    IFRAME[SRC*="=click"] { display: none ! important }
    IFRAME[SRC*="/ar.atwo"] { display: none ! important }
    IFRAME[SRC*="spinbox."] { display: none ! important }
    IFRAME[SRC*="transfer.go"] { display: none ! important }
    IFRAME[SRC*="adfarm"] { display: none ! important }
    IFRAME[SRC*="bluestreak"] { display: none ! important }
    IFRAME[SRC*="doubleclick"] { display: none ! important }

    xIMG[usemap] { display: none ! important }

    IMG[SRC*="bluestreak"] { display: none ! important }

    /* turning some false positives back off */

    A:link[HREF*="download."] IMG { display: inline ! important }
    A:link[HREF*="click.mp3"] IMG { display: inline ! important }

    /*
    * For more examples see http://www.mozilla.org/unix/customizing.html
    */
    --
    Tuus crepidae innexilis sunt.
  10. Re:You bunch of whiners by akiaki007 · · Score: 4, Interesting

    I agree with you, but there is a difference between the ads that are out there. I use the AdBlock extension with FireFox. It works great, and I have completely forgotten about ads on the internet. I can still perform fast Google searches and I have no interest in blocking their ads. Why? Because all of the ads that I have blocked are images; colourful, moving, flashy images. I have no problem with simple soft-colour text ads, a la Google, but I hate ads that are like the X11 camera ads.

    When Advertisments start to deter a user from surfing the web, you know it's gone too far. yes, sometimes the ads are nice and you're actually looking for them, but generally, they're obnoxiours and rude. Salon, I think, has a good idea on how to handle things. I don't have time to really read much news online, so I don't subscrube to them. I do however go through their 1-ad view for a free-day-pass when there is 1 article that someone has sent me.

    I will bitch and bitch and then bitch some more when I am bombarded with ads. I hate them when I pay 11$ to see a movie and I'm forced to see commercials, and I hate them when I pay money to go to a website (hey, access to the internet does cost money and image ads are a b/w hog).

    --
    "Time is long and life is short, so begin to live while you still can." -EV
  11. Banner Blocking Manifesto by Lord_Dweomer · · Score: 4, Interesting
    This is the banner blocking message I get when I use Opera. Interesting to note is the link to an Ask Slashdot article at the very bottom.

    "Banner Blocking Detected You have been brought to this page because it was detected that your web browser, software on your computer or some other event is preventing some or all of our banner ads from being displayed on our pages correctly. If you are not using a utility to block banners, you may have been inadvertently brought here because a banner image did not load correctly. Please make sure you have enabled images and disable any ad blocking software then try again.

    If you sincerely want a banner free experience on our site and are willing to help support our efforts directly, we do offer a paid subscription option. This option is especially useful for educators who would like to use our site in their classroom without the distractions banner ads create.

    Banner Blocking Manifesto
    We understand that you may find banner advertising annoying. This website, however, is not sponsored or produced by some faceless rich corporation or public entity. This site is the product of the hard labor of one individual and his family. Producing and delivering the content on this site is expensive. If we are to continue to make the resources on this website available to individuals like yourself free of charge, we must be allowed to use banner advertising as a means of paying the costs of maintaining this website.

    The relationship between the web content provider (in this case us) and the content consumer (you) must be a symbiotic relationship. If small web publishers like us are to continue to be able to provide access to useful information free of charge, we must get something in return. In this case it is the ability to display and earn revenue off of banner advertising.

    Kenneth Barbalace
    Creator of EnvironmentalChemistry.com

    How to Disable Ad Blocking Software

    There are scores programs and services on the market that offer banner ad blocking abilities. As such we will only focus on a few of the most common programs.

    Symantec Norton Internet Security: If you are using Symantec's "Norton Internet Security" software, banner blocking may have been turned on without your knowledge. You can turn off ad blocking in Symantec NIS by opening Norton Internet Security. In the main window, double-click Ad Blocking and then uncheck "Ad Blocking".

    ZoneAlarm Pro firewall: If you are using the firewall ZoneAlarm pro, you can turn off ad blocking under the tab "Privacy" and then slide the "Ad Blocking" control to the off position.

    AdSubtract: If you ar using AdSubtract, right mouse click on the AdSubtract icon in your task tray (looks like an orange circle with a plus and minus sign) and select "Disable AdSubtract".

    WebWasher: If you are using WebWasher, right mouse click on the WebWasher icon in your task tray (looks like a blue circle with a white "W" and then select "Deactivate standard filter".

    Related Resources TechTV - Rage Against the Ad-Blocking Machines
    "Ask SlashDot" article
    Steal this Site"

    --
    Buy Steampunk Clothing Online!
  12. Except by Snaller · · Score: 4, Interesting

    People (sellers) have gone on record as saying they never saw any business because of these methods, yet when they employed Googles addwords the could register a big change almost at once. Because Googles adds are mostly relevant and never annoying.

    --
    If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
  13. Collateral damage from all these "blockers" by stevek · · Score: 5, Interesting

    The big problem with this war is that there is so much collateral damage.

    With each measure people take to block the popups and other types of advertisement, they also end up blocking content and applications that they need.

    Once, people thought the browser will become the "application environment". The latest W3C inventions makes that more viable every day. But, now look what we've _removed_ from the environment:

    1) Dialog Boxes: Gone. You can usually still use a javascript alert, but you can't prompt the user with a dialog box anymore, a primitive UI component.

    2) Random things broken: "Adblock" css and stuff like that, which blocks images and iframes when the relative path to those things starts with "ad"? So, if slashdot's preferences were called "adjustments", that would get killed.

    Sure, people can sometimes turn these things off, but more and more often, people are having these things installed without even knowing they're there (like millions will when XP SP 2 comes out).

    This whole situation is rapidly making the web a much less hospitable environment for applications.

  14. Re:because by cornjones · · Score: 4, Interesting

    not the original poster but i did this once. I was paid pretty well for a college job. i think it was around 10 bux an hour. I don't recall any success minumums but we had to basically stay on teh phone all day.

    On a side note, that is the only job i have ever left hanging. One saturday I woke up and realized I just couldn't be that guy any longer. So I just turned over and went to sleep. They treated us like children so I had no feeling of responisiblity to them as I did to other jobs i have had.

    we were calling for donations to a hospital. our script had us start out asking for 2 grand and work our way down. my two favorite calls:
    1. one lady told me that if I paid for her divorce, she would donate the 2k
    2. One guy said he wasn't interested. I asked why? Poor service (this was a hospital remember). Not for him but for his wife. Oh really, I say, what happened? Well, she died. I could understand him not really being interested in giving the hospital that killed his wife a donation so I quickly got off the phone. Apparently the bosses were listening in on that one and told me not to let them off so easily but to continue to press harder. In fact, I think that was the last shift I completed.