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Interview with ATI's soon-to-be CEO Dave Orton

Posted by michael on from the purty-pictures dept.

wolfgang writes "Tom's Hardware has published an interview with Dave Orton, who will become ATI's next CEO in June. Orton talks about the transformation of the company within the last three years, the current competition with Nvidia and what can be expected from graphic chipsets in the near future. Orton believes that ATI can grab more than 50 percent market share in the desktop market in the short term."

5 of 138 comments (clear)

  1. Well... by Bishop,+Martin · · Score: 5, Interesting

    What they really need to do is release better Linux drivers, and care more about Linux support in general.

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    Setec Astronomy
    1. Re:Well... by kidlinux · · Score: 3, Interesting

      How about more sales, and a greater share of the market?

      It seems ATI has only recently begun to release Linux drivers (no they're not open source, but there's no reason everything has to be.) Whereas NVidia has been supporting Linux for much longer. Recently my ATI card toasted, and I can't get it covered under warantee so I'm looking for a fairly decent but inexpensive card - and this time I want it well supported under Linux. NVidia seems like the only choice for me, since only ATI's most recent line of products (ie: expensive products) are supported.

      Anyhow, the Linux marketshare is obviously expanding, and if ATI wants a piece of it, they'll have to do as the parent suggested - support it. It would be nice, because I prefer ATI products for their design, innovation, and the fact that they're Canadian.

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      -kidlinux.
    2. Re:Well... by lspd · · Score: 4, Interesting

      NVidia seems like the only choice for me, since only ATI's most recent line of products (ie: expensive products) are supported.

      DRI covers virtually all of the ATI chips up to the 9200.
      FGLRX covers everything from the Radeon 8500 to 9800.

      The only remaining problem is that some commercial developers just assume Nvidia is the standard. DRI in particular has come a long way. I've been using a Radeon 8500 with Michael Daenzer's DRI packages for Debian with few problems. Out of 30 commercial Linux games I have, 3 don't work properly: Descent 3, Savage and Heavy Gear 2. Savage's problem is trivial to fix, the others I'm not sure about.

      I'd rather see ATI release the 3D specs on the R300 chips than see further improvements in the FGLRX driver.

  2. I agree by kneecarrot · · Score: 4, Interesting

    ATI does look well poised to capture the majority of the desktop graphics card business. They have had excellent competitors since the 9700 and their newest generation gives superior performance to nVidia cards with less cooling and power requirements.

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    I always save my last mod point to mod up a good troll. You people are too serious.

  3. Why my next Card will likely be a Retail ATI card. by guidryp · · Score: 3, Interesting

    I generally shift like the wind when buying tech. The best bang for the buck in current reviews is what I look for. About 3 years ago I bought a Retail ATI 8500. Decent card but, in hindsight, my system crashed quite a bit more than it should have. People were point finger at my Antec 350W PS. Finally I started getting consistent crashes in a game I wanted to play (NWN). This lead me to an exhaustive diagnostic process that eventually proved my card was at fault. AT this point my Card was 2.5 years old. I sent it back to ATI. They replaced it with a 9700 Pro free of charge. Now that is what I call customer service. The kind of move that wins customer loyalty. That ATI warranty is worth a premium to me. I fully realize you are not often likely to get that kind of free upgrade, but a nice long warranty with fast replacement is much appreciated. I realize a lot of people here are complaining about past grief with ATI product, but they have made dramatic strides in the last 2 years. Now releasing drivers monthly. Performance, Image quality and reliability are all top notch. They lag in Open GL a bit, and moreso on Linux though. So I can see lots of folks here passing them by. One last point is I like buying my card from the company that also made the chip.