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Crawford Lambasts Overly Technical Approach To Games

Thanks to the IGDA for its Chris Crawford-authored 'Ivory Tower' column discussing the gap between science and the arts in videogame creation. Crawford, ever belligerent, argues: "Let's face it, the world of game design is dominated by science/engineering people; people from the arts and humanities play a secondary role... the result: a vast wasteland of cold, heartless games, technological works of genius deficient in redeeming social value." He goes on to suggest: "We need educational programs that expose students to equal amounts of technology and art. They should learn to program even as they study Michelangelo, rhetoric and recursion, algorithms and architecture." Do you think this would lead to better, more innovative, socially aware videogames?

29 of 95 comments (clear)

  1. Tech Demos masquerading as games. by Tezkah · · Score: 3, Insightful

    There's many games out there that seem to be more tech demos than real games, and even some of the bigger hits, like Ninja Gaiden, I sat there playing it, and it just felt like it was missing something... a soul, if you will. Hopefully we get more games that are more than just the sum of their parts, and I see them from companies such as Nippon Ichi, and Nintendo.

    1. Re:Tech Demos masquerading as games. by fowlerserpent · · Score: 2, Insightful

      While Nintendo produces great games, I'd hardly describe them as socially aware. They are at least much more than tech demos (Quake).

    2. Re:Tech Demos masquerading as games. by Kris_J · · Score: 2, Interesting

      Many popular early games were basically tech demos in as much as they were often gameplay wrapped around a particularly impressive bit of coding. I recall the story of a starfield effect on the Atari 2600 that was done by accident, stored away until the current project was finished, then massaged into a game afterwards. I think that game was released as Cosmic Ark, but I'm not sure.

  2. So what he wants is.... by MajikMan · · Score: 5, Insightful

    ...a whole world of geniuses?

    Not everyone can come close to being able to focus on that many areas - the literary/artistic education people are given in this country (at least) is laughable, and there are people who want to add onto all of this?

    Why not just get more people who have the artistic skills and prowess more involved in the game making process? Why do companies let engineers write game plots? As I see it, the reason there isn't more redeeming social value in gaming is because no one involved in the creative side of game development seems to be good enough to tie it in.

    It's a bit silly to try making everyone into an artist/writer/director as well as a mathematician/engineer/programmer; most people's minds just don't deal that well with one area or the other (right brain/left brain dominance I suppose).

    I'll be graduating in a couple of years with a degree in English, and hope to make a name for myself through writing, but the last thing on my mind is getting a job writing video game stories or working on development. I'd love the chance to do that kind of work, but it's nothing I've heard of happening lately.

    --

    "Infants flesh will be in season throughout the year." -Swift

    1. Re:So what he wants is.... by krymsin01 · · Score: 2, Interesting
      I'll be graduating in a couple of years with a degree in English, and hope to make a name for myself through writing, but the last thing on my mind is getting a job writing video game stories or working on development.
      Perhaps it's because a lot of creative people share the same idea as you seem to state. So, to answer your question in re: to getting more artistic people involved; what would make you consider working on a game?
      --
      stuff
    2. Re:So what he wants is.... by MajikMan · · Score: 2, Interesting

      "Perhaps it's because a lot of creative people share the same idea as you seem to state. So, to answer your question in re: to getting more artistic people involved; what would make you consider working on a game?"

      Any hope of gainful employment, more or less. I'd be ecstatic to be working in the game industry on that level. I don't know that I'd be satisfied doing that alone my whole life (depending on how much I felt I was able to say while writing games), but coming out of college or even during grad school, I'd jump at the chance.

      The only thing is that, I have yet to see anything suggesting that the chance is there. I'd be pleasantly surprised if I'm wrong about that, but I've never seen a game developer put out a call to writers.

      --

      "Infants flesh will be in season throughout the year." -Swift

    3. Re:So what he wants is.... by cgenman · · Score: 2, Informative

      It happens quite frequently, actually. I know several people in my area that make livings happily writing for videogames. You wouldn't believe the amount of creativity and sheer volume of text that goes into an RTS or an RPG... and the writers get to choose the direction the game will take, mapping out plotlines and character motivations like one would on a standard novel. They write an outline, get approval, write the lines, the lines get recorded, they re-write the lines, the lines get finalized, a section of the game gets cut, they re-write the game to compensate, etc...

      Ironlore was looking for writers not too long ago, though they're moved far beyond what is written on their job page. Nival in russia is looking for writers, and Nintendo is looking for a copy editor. Then there is localization, a field that I have very little experience in (Sadly? Thankfully?).

      In order to answer your question, yes, there are jobs in game development, and people make a living doing it. It may seem like a long shot, but it's probably a significantly better chance than doing anything else with that english degree. Game-specific writers with the experience and skill to tailor their writing to the needs of gameplay is a rare and valued commodity.

  3. Not quite by DarkGamer20X6 · · Score: 4, Insightful

    As a programmer, I'm a little insulted. This guy seems to ignore that many of today's game designers do not come from a highly technical background,...at least not as technical as the programmers. Furthermore, much of the design either comes from or is altered by the producers. That means that much of the content is swayed by people that don't necessarily have 'any' technical background; they're business people, not programmers or software engineers.

    Many of the bigger names in the industry 'are' technical, but they're also artistic, and they mainly hail from the days where only 2 people may be working on a game, forcing programming and artistic expression into one condensed job. However, these people are the exception, and the majority of people who influence the content of video games at this point have little to no technical knowledge of the games they're creating.

    The author makes a good point, and more artistic creativity wouldn't hurt the creation of games. I'm just not sure he targeted the problem correctly.

    1. Re:Not quite by radimvice · · Score: 5, Informative

      Many of the bigger names in the industry 'are' technical, but they're also artistic, and they mainly hail from the days where only 2 people may be working on a game, forcing programming and artistic expression into one condensed job.

      Chris Crawford is one of the bigger names in the industry. He wrote The Art of Computer Game Design, a seminal book on game design, in 1982, and founded the GDC in 1987.

      As far as I know, his main beef is not with proven game designers like Warren Spector and Will Wright, but with the gamedev company-sponsored university classes that teach 'game design' as a mix of computer graphics and software engineering and nothing else, and the fact that that world is so completely separated from the guys talking about 'embodied virtual experiences' and 'hypertext narrative' in the English and Film Studies departments across campus.

  4. -1 Flamebait, -1 Troll. by Kris_J · · Score: 2, Insightful
    Fine, I'll bite. What an utter wank. There are plenty of people out there designing and writing games who are both creative artists and decent engineers and programmers.

    On the flip-side, in a large team there needs to be people who specialise so that the hard tasks can be done.

    Communication is an issue in any large team and it's not due to some abitrary divide. In any industry, not just the games industry, anyone who isn't interested in learning a little bit about everything that goes on in their company will always be a problem, from the IT officer that never learns how the marketing deparment works, to the engineer that doesn't know how to budget, to the project manager that doesn't understand how hard it is to workout how long it will take to do something that's never been done before.

    The most telling part of the article is below:

    For example, some years ago at an annual conference that I host on interactive storytelling, one session was scheduled for a discussion of the Two Cultures problem. As soon as the discussion began, the traditional game design people walked out of the session and went off to discuss technical matters. What a graphic demonstration of the magnitude of the problem!
    What a graphic demonstration of how wrong the author is.
    1. Re:-1 Flamebait, -1 Troll. by torpor · · Score: 3, Informative

      There are plenty of people out there designing and writing games who are both creative artists and decent engineers and programmers.

      Sure. But there are plenty of un-creative, overly technically obsessed, keeping-up-with-the-chipset-joneses-driven game 'designers' out there as well, pumping out boring dreck with their warezed 3DSMax installs, re-used Half Life engines, and 'games == war' mindset.

      It wouldn't hurt to have a little more Shakespeare or Chancer in this Modern Literary Front ... Just because you may not understand some of the real concepts behind what this author is proposing ... and yeah, frankly, the Two Cultures problem just still has not been addressed properly in the game industry.

      Think otherwise? Give an example?

      --
      ; -- the corruption of government starts with its secrets. a truly free people keep no secrets. --
    2. Re:-1 Flamebait, -1 Troll. by torpor · · Score: 3, Interesting

      I'm saying that this divide between "artists" and "programmers" is crap.

      I wouldn't say there isn't a divide, but I do concur with you that there is an "Art" to programming, and many/most programmers do instinctively have a creative impulse (except for those COBOL guys, that is...)

      But in the gaming industry, in general (and this may just be one of those arguments nobody wins because everyone is using generalities) there is a definite technological-obsession factor that appears to be detracting from true artistic sensibilities.

      Was the "creatively sapping environment" at Game Systems Robots caused by the coders refusing to program anything new, or the management refusing to bankroll anything that wasn't a sequel?

      Too often, the Programmer Technocratic Elite are given a mandate from "Artists" to do things, only to react with "Can't Technically Be Done", or "Artists Steal CPU Clock Cycle" arguments. The times when true genius has been obvious have been, in my observation, when a programmer thinks "yeah, artistically, that is a cool model/object to implement, even if its freakin' hard", and then goes ahead and works out a good, solid, technical solution to the problem.

      But this difficult blend of Art vs. Technology is tricky to manage, and so we end up with many game companies adopting policies of 'Programmers Set the Tools for the Artists" -> "Artists may Only Do what the Programmer allows", and in my not-so-humble opinion, this often results in utter dreck.

      Entropy happens in the Art world, it is the muse and the enemy.

      Programmers, generally, have a difficult time with entropy, artistically, I have found ... they either use it to justify not going the extra mile to find a technical solution, or they end up doing nothing but attempting to defeat entropy.

      Programmers are a kind of Artist. No question about it. But they're also capable of being just as anti-art, as well. Its a fine line, and I really would not say its black and white.

      (Jeff Minter for President!!!)

      --
      ; -- the corruption of government starts with its secrets. a truly free people keep no secrets. --
  5. Quite opposite. by S3D · · Score: 2, Insightful

    First there are games which are work of art, "Planscape:Torment" for example. Averall there is a lot of art/music in the games, and some of that is not of bad quality. More important from educational point of view, videogames brought to public awareness quite a big layer of humanitarian knowledge, not accessable by general public before. Ask teenager of 70-s , who is shaman, where the Jotunheim is, and who were major opponents of Oda Nobunaga during Warring States period. What kind of answer would you get ? Now the situation is different. In the search of content developers digging through a lot of world history, culture and arts.

  6. I disagree! by AltaMannen · · Score: 4, Interesting

    When I take a look at game developers a majority of the staff are generally artists and designers who come from every creative field you could imagine, and it keeps showing in the games. If you only play doom and quake you might not see that there are a lot of more artistic and creative games available. But a game designer (or at least a lead designer) needs a ton of experience to know how to create things that work in games, if you just bring in a famous script writer you're just going to get one long cutscene with no room for gameplay.

    If anything, we need designers that have more technical skills so they are more able to put their creative skills to better use.

  7. self indulgent tripe by buback · · Score: 2, Insightful

    video games are, for the most part, made by a team of people. so are movies, music, plays, etc.

    Sure, some of those people should know a thing or two about the world in general, and maybe have some culture. However, all those plays on Broadway would be nothing without the sound and lighting crews. everyone has their own job to do, and some are more technical than others.

    Perhaps game studios should be like movie studios, buying scripts and having a director shape it into a playable and fun game. but the most important thing about a good game is that it runs well on my current system without crashing. To do this you need good programers, no matter what else they are.

    Anyway, in a hundred years current games WILL be art, regardless.

  8. Listen to the Grand Old Man (tm) by radimvice · · Score: 4, Interesting

    Crawford may not have anything nice to say about the game industry, but he knows a lot about games. Listen when he preaches, just don't take his words as gospel.

    I totally agree with him that there is still an unpleasant divide between the academics and the engineers. It's great that people are starting to take games more seriously and I still believe that the current trend will result in a much more mature (in the intellectual sense, not the Playboy-Sims game sense) industry.

    However, here is where I disagree with Crawford - I don't think the video game industry will emerge from its 'puberty' once interactive storytelling takes off and the humanities people are finally able to add their 'emotion' into games, but I think it'll happen once academics master the formal elements of games, build theories from the ground up and recognize things computers are inherently good at, like real-time distributed communication and number crunching for complex systems.

    After that, all that's left to be done is to create a thriving indy scene and bring game development to the masses, raise public opinion and awareness of games as a medium by creating them for their artistic merit as opposed to their marketability and popularity, and finally, acknowledge the enormous educational potential of games and wholeheartedly integrate the study and play of games into our educational institutions all the way from elementary schools to university departments.

  9. Idiot. by Anonymous Coward · · Score: 3, Interesting

    Let's face it, the world of game design is dominated by science/engineering people

    Good. Game designers who can't at least begin to understand the technical aspects have no place in game development. The best game designers understand why a programming team can't implement a solution in a particular way due to the underlying complexity. The simpler the design, the better it folds and fits onto the hardware. Designers who simply sit around spouting unimplementable nonsense are eventually going to get punched in the face by the developers who have to actually build the game.

    Put it another way: Do you want your car's engine and steering to be designed by an automotive concept artist (the guy who does the first outer rough sketch?) - or a competent engineering team who understand technical problems?

    Another point: The consumers of games aren't exactly fine art afficionados. They've got to have a technical bent in the first place if they are going to own a machine capable of playing games. Science / engineering folk tend to know what other science / engineering folk like best.

    people from the arts and humanities play a secondary role... the result: a vast wasteland of cold, heartless games, technological works of genius deficient in redeeming social value." He goes on to suggest

    The stereotypical "chick flick" hasn't had much of a draw among young 15-26 year old male gamers. I'm not sure warm, lighthearted, socially redeeming fluff games would sell to anybody. "Feel good" movies are forgotten 2 minutes after exiting the theatre - and somebody forgets they've played such a game, what, really, was the point?

    We need educational programs that expose students to equal amounts of technology and art. They should learn to program even as they study Michelangelo, rhetoric and recursion, algorithms and archite...

    WOAH! Hold on a second there - I'm not sure if you've ever worked on a modern game development team (sorry, things have come a long way since 1979) - but there's a certain specialization of the roles. Unless you're an indie developer and with a team of more than about 4 people, artists produce assets - and generally don't code. Programmers produce code - and generally don't make art. Larger teams even have specialised designers - the "lead designer" will be in charge of the entire game's direction. The best designers are a cross between empowered gameplay testers and someone who knows the level design tools.

    Unless somebody is set on making their own little games in their spare time, heeding your advice and learning art alongside programming is a good way to dilute talent and torpedo someone's game development career before it's even started.

  10. Re:And the answer is... by TeknoType · · Score: 3, Interesting

    Not necessarily. Games have already begun to go beyond their initial function as merely 'games' by interacting our citizens. Video games have already served therapeutic purposes... http://www.wetland.sk.ca/children-games/therapeuti c-games-for-children.html ... military recruitment purposes... http://www.americasarmy.com/ ... and potential CIA agent training purposes. http://www.washtimes.com/national/20030929-123116- 1145r.htm "Games" have already begun to expand beyond a mere entertainment source.

  11. Re:And the answer is... by incubusnb · · Score: 3, Interesting
    but games are a Form of Art, just like Paintings, Sculptures, and Movies

    if Peter Jackson set out to do LOTR without first knowing the books inside and out, would it have done as well? if the Wachowski Brothers didn't have an interest in such a wide variety of different forms of Storytelling and Visual effect, do you really think the Matrix would have been as big?

    now to Translate that over to the Current Generation of Games. if the Makers of Gran Turismo didn't know cars inside and out, would GT have been the Racing game of choice for both Hardcore and Mainstream Racing Gamers? or, if Square-enix didn't take the time to make sure their storylines not only touched the mind of the Gamer, but the Heart as well, would any FF games do well?

    nowadays, Being a renaissance man/woman should not only be Recommended, it should damn near be Required of anyone that even considers having a part in Developing a Game, otherwise everything becomes Generic, Corvettes start handling like GT40s, all main Characters become the same, Game scripts become re-writes of Hollywood Movies, and the industry creates Heartless and uninspired games that re-hash the same thing over and over to the point where its even more common than it is now

    as a Programmer thats trying to get into the Game Dev Industry, i make for Damn sure that i do as many different things as i can, Programming is my Specialty, but that doesn't mean i should render something in 3D Max from time to Time, it doesn't stop me from Playing the Guitar, and it damn well shouldn't stop me from going to the Bar and enjoying the night-life of my Hometown.

    as far as Socially aware, more MMORPG Developers would do some good by actually being a part of their City's nightlife and finding out how people interact without a Keyboard in front of them. discover the importance of Hand Gestures and Body Contact, inspiration can strike in the most unusual of places, but 9/10- times, its the most Logical place to find that inspiration

    --
    /. is overrun by bed-wetting elitist nerds
    let it be known, for anything other than servers, a *nix OS sucks
  12. Re: Game Consumers by MajikMan · · Score: 2, Interesting

    "Another point: The consumers of games aren't exactly fine art aficionados. They've got to have a technical bent in the first place if they are going to own a machine capable of playing games. Science / engineering folk tend to know what other science / engineering folk like best."

    That's bunk. The first part of your point because people needn't be 'fine art aficionados' just to be positively effected by art in the same way non-art aficionados can appreciate a fine novel, poem, painting or play. If you think the only people who appreciate the messages conveyed through these mediums, or the only people affected by the social change they bring about, are devout followers of fine art and academics, I beg to say you're kidding yourself.

    As to the second part of your point: You think the only people playing games like Ninja Gaiden, Madden and Final Fantasy right now are also hardcore followers of tech science or at least in a technology-focused frame of mind right now? Try standing by the register at your local Gamestop for a few hours. Games are mainstream now (granted, PC games are still a bit more slanted than console) - people of all mindsets, including the non-techies, play games. The whole point of console gaming is so that people who aren't 'technically bent' can enjoy the same things hardcore geeks have loved for years.

    Regardless of the makeup of the consumer base, you don't seem to consider them people interested in 'cultural' materials. They're not going to be the crowds reading Kafka or visiting museums, right? If that's the case, why shouldn't games be a legitimate medium to express some of the same artistic ideas to those people, through a medium that's more relatable? If I'm right in summarizing your statement by saying 'gamers aren't interested in culture,' why could the reason for that not be because no instruments of culture have been appealing to that type of people yet? Why couldn't (shouldn't) games be the first?

    --

    "Infants flesh will be in season throughout the year." -Swift

  13. Too techincal????? by idries · · Score: 4, Interesting

    Whilst I agree that there are alot of bad game design and desingers out there. I don't think that it's because designers are too technical. If anything my experience is that they are neither technical nor artistic enough. Generally the people who end up being designers are people that entered the industry from the bottom rung: testing.

    Lots of the designers that I've worked with over the years are people who are in the games industry because they want to be (nothing wrong with that) and have no skills that are of obvious practical use to the industry (i.e. they can't draw, they can't code, and they can't project manage). So, we make them testers, and then when they've been there long enough to deserve a decent salary we make them into designers.

    There's no qualifications that you need to be a designer, people just get into it and they're either good or bad at the job. This is unlike both code and art, most studios don't employ coders or artists without qualifications (unless they take them on as co-ops or something).

    Maybe all these game design courses that universities are starting up will help, but in the end I think that this is just the nature of the beast.....

    1. Re:Too techincal????? by Daetrin · · Score: 4, Insightful
      I agree almost 100%. I think you might be maligning the designers a bit, i've known some very good ones, some of whom have done a lot of creative work in other fields before working on video games. Sure there are designers who aren't very good, but there are programmers and artists who aren't very good either.

      However your basic point is right on. In every game company i've worked at more than two thirds of the people have very little in depth tehnical experience. The designers can write simple scripts and use spreadsheets to balance stats, and the artists can use the appropriate art tools, but (on average) they know very little about programing, technical constraints, or the data pipeline.

      There's always some artist who insists on exporting art files in the wrong way, even after you've told them three or more times that it will break stuff. The designers often make similar mistakes with the scripts, and frequently their first request for a new feature is totally unfeasible, requiring a programmer to come talk to them about what's possible and how to integrate that with what they want.

      Unless the three companies i've worked at have been freak occurances, most game companies have non-technical people doing the art and design. If the design isn't good, either the designers just aren't very good, the programmers weren't able to implement it right (in which case the problem is not enough focus on tech, not too much focus) or as someone else suggested, management decided to get involved for whatever strange reason management always seems to have for screwing things up.

      --
      This Space Intentionally Left Blank
  14. Social value and fun by Nice2Cats · · Score: 3, Insightful
    [...] deficient in redeeming social value.

    In other words, they are enormous fun...which some of us happen to think has a social value in itself.

    The old I get, the more distain I have for self-styled intellectuals.

  15. He almost sees the real problem... by TRACK-YOUR-POSITION · · Score: 4, Interesting
    From his Crawford's rant...

    Ian Bogost pointed out that science/engineering tends to be "predictably useful" where arts/humanities tend to be "unpredictably useful".

    Then perhaps the real problem is not that science/engineering dominates, it's that business people are the ones choosing where the emphasis of today's games lies. An executive can choose to hire more programmers or more English Department types. The programmers are reliably useful, the academics either incredibly useful for detrimental. If you're spending a billion dollars to make this game, the choice becomes clear--hire more programmers and avoid as much risk as possible.

    The only way we'll see more creative, less technical, and riskier games, is if it becomes possible to make games at a drastically reduced cost.

  16. I'm tired of this BS. by Bluesman · · Score: 4, Interesting

    As if anyone who is an engineer can't possibly understand arts and humanities.

    What a load of crap.

    If anything, talent in both fields seems to be quite common among intelligent and creative people. You can't tell me that any engineer couldn't jump right into a philisophical/humanities discussion with relatively few problems understanding what's going on.

    The only "problem," if there is one, is that the typical engineering type is outclassed by the guy-with-the-humanities-doctorate when it comes to spouting bullshit, and consequently yields authority or creative control to him because he doesn't want the hassle.

    --
    If moderation could change anything, it would be illegal.
  17. Re:Not Exactly true by hambonewilkins · · Score: 2, Interesting
    Yes, yes, yes, Nintendo/Japan rocks. Woo-hoo.

    Myst came from America. Sam & Max came from America. GTA3 came from America. Pac-Man, Sims, SimCity. This isn't some vast "Japan has Art, America has Shooters" gap.

    I would say for every FPS America cranks out, Japan cranks out a lame fighter. For every GOOD FPS America cranks out (Halo), Japan cranks out a GOOD Fighter (Soul Caliber).

    For the most part, however, both countries produce good games, usually what their populations demand. I hear GTA3 (a work of art) failed in Japan because gamers want a straight ahead game with clear rules and goals. Perhaps that's why no one takes any of the crazy Hentai games and brings them to America... different market.

    I'm hereby removing the saddle from your high horse.

    --

    God Bless America. Why? Did it sneeze?
  18. better games?! by LazyBoy · · Score: 2, Insightful
    "We need educational programs that expose students to equal amounts of technology and art. They should learn to program even as they study Michelangelo, rhetoric and recursion, algorithms and architecture." Do you think this would lead to better, more innovative, socially aware videogames?
    I don't know about video games, but it sounds like it would lead to better, more innovative, socially aware people.
    --

    If Chaos Theory has taught us anything, it's that we must kill all the butterflies.

  19. tech=good, tech!=artistic game by Funk_dat69 · · Score: 2, Interesting

    Lots of defensive techies in here today!

    Actually, I'm a tech-head too.
    I think what Crawford was trying to get at, though, is that there is potential for makeing great art in the video game medium, it's just really hard and not exactly strived for very often. And given the large undertaking and large amount of passionate/opinionated people that it takes to make a game(not to mention the pressure from the business side - I'm not convinced we have a 'truce' or whatever with the business side of things), it's not surprising.

    Of course, it doesn't need to be a work of art to be fun. I can blast monsters till my hearts content in quake or whatever and have fun, but i wouldnt call that great art.

    Some examples that might help illustrate my opinion would include checking out Zelda: the Wind Waker, American McGee's Alice, and Dragon's Lair. All trying to not just incorporate good art onto a stable tech framework, but BE good art as a whole. (Alice, IMO, failed, but started off in a interesting direction)

    Elegate/efficient tech design is part of succeeding in making great art in game design, of course. I think Crawford is just trying to emphasize that there is MORE than just the seperate parts. There's the whole multi-legged horse thingy.

    --
    FUNK!
  20. Why games lack artistry by tasq · · Score: 3, Insightful

    The pitch meeting: a play in one act.

    The scene: Several businessmen wearing khakis and polo shirts sit around a large conference table. A large screen, ready to show game demos, dominates one side of the room.

    Chairman: Ok guys, we're here to decide which games our company, Publisher X, will fund, and which we won't. We don't have a lot of time, Fred over there needs to fly to Japan to give an interview to Famitsu and Joe has a conference call with the Wal-mart guys. Because of this, we're restrained to only seeing each game for about 5 minutes.

    Chairman: Our first demo is from the guys at GameDev Studios. Matt, here, will be showing us his game, uh...

    Matt: "Hills of Aeden", sir.

    Chairman: Tell us about your game, Matt.

    Matt pops up a powerpoint slideshow on the big screen, and begins his pitch.

    Matt: Hills of Aeden is a third person action-adventure game with rpg influences. Like the Square game, Final Fantasy X...

    Fred: Excuse me, Matt, but have you considered changing the name of your game?

    Matt: (knocked off balance by the interruption) Um...uh... well, not really. The name is pretty important, as it ties into the answer to the big mystery...

    Fred: Because this, "Hills of Eden" thing sounds like a soap opera. Joe, what were the stats on soap opera games?

    Joe: (pulling statistics out of his ass) our marketing research says that 7 out of 12 males aged 12 to 27 won't buy soap opera games unless there's nudity involved. However, Wal-Mart and EB refuse to sell games with nudity in them, so they're a no-go.

    Fred: Right. That's what I thought. No go on the soap opera name, Matt. How about something with some spark to it. Something that we can use to create a strong IP around. How about something like "Dark Fury", or "Mayhem".

    Chairman: Good point, Fred. Matt, we'll need a new name for your game. Now, you've had 3 months of pre-production. What have you got to show us?

    Matt: (even further off balance) Well, as I was saying, this is a very story-oriented game, so we hired a professional writer to come in, and together, we've put together a 200 page outline of the game. We've also got together some really good concept art that I think really shows off the style... (furiously clicks through powerpoint slides until he gets to art).

    Fred: I like this look, but it seems kinda pretty, to me. Kinda pastel-y.

    Chairman: I agree. Pastels are a no go.

    Matt: Well, we have some, uh, more bold images, over here. (more slides go by)

    Fred: Hey! That looks like that World War 2 game that came out last week. What were the numbers on that game, Joe?

    Joe: (more number pulling) NPD has it as the best selling game for last Tuesday in the 21-32 year old bracket, Fred.

    Fred: I thought so! You know, we could use another WW2 game in our portfolio. Which battle does your game take place in, Matt? Normandy? Uh, Guam?

    Matt: "Hills of Aeden"...

    Fred: You mean "Mayhem".

    Matt: Right, "Mayhem" doesn't take place during WW2. It's a futuristic game that takes place on another planet where racial tensions between 5 different factions...

    Fred: Hmmm... well maybe you can change it to a WW2 game. Those sell pretty well, and we only have two others in development right now.

    Chairman: So, Matt, you only have a design doc and some screenshots? No prototype?

    Matt: We really wanted the art direction and the story to take precedence...

    Chairman: Matt, have you ever heard of John Romero? Daikatana? Designers first?

    Matt: Uh...

    Chairman: We'll give you our decision later, when you can't actually physically attack us. Thanks for coming by and showing us "Mayhem"!

    Fred: Yeah, thanks Matt! Hey, next time, try to focus more on the WW2 aspects of your game.

    Matt: Uh...thanks.

    Chairman: Ok, guys, next game is called "Police State". Don is here to show us this game.

    Don: Hi guys. We've been working hard for the past