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Video T-shirts

Posted by michael on from the dry-clean-only dept.

Lord_Dweomer writes "The Hollywood Reporter brings us the next trick up marketers' sleeves. A new t-shirt with an 11" display and 4 stereo speakers was unveiled at E3 last week playing a trailer of the new I, Robot movie soon to be released. Unfortunately the company behind them, San Francisco based Brand Marketers, has announced that they will not be for individual sale. When will I be able to watch a movie on my sleeve?!" Update: 05/20 15:38 GMT by M : i4u writes "We just reported about Irish Adwalker which uses Xybernaut equipment for a more high-end Video T-shirt. Also we saw the brandmarketers Video T-Shirt at the Wired Nextfest 2004."

4 of 136 comments (clear)

  1. Article with Pictures... by bobej1977 · · Score: 5, Informative

    Here you are. The picture with reference to "active camouflage" is also very intriguing.

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    1. Re:Article with Pictures... by electrichamster · · Score: 2, Informative

      After googling a bit I found the website of the guy developing it: http://projects.star.t.u-tokyo.ac.jp/projects/MEDI A/xv/oc.html

      When you read how it's done, its really not that impressive at all - essentially just videoing the area behind him, and then using a video projector to shine it on to him.

  2. An Article Without Pictures... by dnahelix · · Score: 3, Informative

    ...is like a computer without a keyboard, or some other dumb analogy.

    See a picture of those t-shirts here.

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  3. I saw these at E3 by Besjon · · Score: 5, Informative
    and was not impressed. They looked like cheap portable DVD players stuck up under a t-shirt with a rectangle cut out for the screen. I was embarrassed for the models having to wear something that bulky and stupid.

    People didn't really crowd around to view the trailers, they mainly stopped for the novelty factor and to have a chance to stare at the women's chests. Nobody would have stopped if 1) the models were men because that would have been lame and 2) the models' didn't have large breasts and black t-shirts to help hide the ridiculous bulk of the units.

    As soon as a couple people stopped to look, herd mentality took over and a small crowd was formed - especially since the models stood in the middle of busy and narrow intersections on the show floor. The crowds had very little to do with wanting to actually see the trailers.

    I give them a few points for trying something different and being able to BS the Hollywood Reporter.

    -)----- B