Apple Creates new iPod and Macintosh Divisions

KH2002 writes "According to a New York Times/Reuters report, Apple is creating a separate division for the iPod. Apple Senior VP Hardware Engineering, Jon Rubenstein, will head the iPod division, and Executive VP of Worldwide Sales and Operations Tim Cook will lead the Mac division. The report quotes a spokesman as saying, 'This organizational refinement will focus our talent and resources even more precisely on our industry-leading Macintosh computers and the wildly successful iPod.'"

Comments

Re:Better focus or Mac to be axed?

[MacGarnicle]

The thing that I find the most notable about this is that Jon Rubinstein (not going to check the spelling, sorry) is the guy that everyone lauds for the iMac, the tiBook & the alBook, the cheesegrater, and the iPod's excellent design. You'll note how four out of those five items are Macintoshes and not tiny consumer electronic devices.

Are you sure you're not confusing Jon Rubinstein with Jonathan Ive? Ive is usually credited for the design excellence you mentioned.

Re:Better focus or Mac to be axed?

[Bombcar]

What I really want is a car head unit that has a slot that one just pops the iPod into.

It is coming......

This will be the first, others will come after....

Perhaps even an iPod changer for those who want more than 40 GB....