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Internet Grocery Shopping Slowly Gaining Ground
bakreule writes "Online grocery shopping, once the laughing stock of the internet, has quietly started gaining ground. It seemed that the idea had been killed shortly after the bust as being just another bomb. The article has some good interviews and details to show how this industry is developing and whether or not this surprising growth can continue. I'm interested in seeing how grocery product advertising will be affected in this highly competitive industry."
I, and I'de estimate 90% of the people on my street, already rely on Tesco's and Sainsbury's online grocery ordering. IMO the greatest benefit is not having to put up with screaming kids whose parent's post school shopping coincides with my post work free time.
I loved the searchable selection, the ability to pre-build shopping lists, and coolest of all was the one-click recipe ingredient ordering. I especially miss not waiting in line during the 5:30p grocery rush.
I live in a smaller town now (100,000) so I'm not holding my breath until I can get access to this again, but I'd be quite willing to pay 10% more to have this service.
The meek shall inherit the earth, in 3 by 6 plots. - Lazerus Long
Here in the UK, the Tesco and Waitrose supermarket chains have been taking orders over the net and delivering the goods by truck for several years. It's no longer remarked upon as being anything special.
Tesco were the first to realise that using their regular staff picking goods off the shelves of their regular supermarkets was a low-investment and very cost-effective way of linking orders to delivery trucks.
Paul
Lasciate ogne speranza, voi ch'intrate
Although the CNN article focuses on the US experience, the UK has had successful and profitable online grocery shopping for several years. UK chain Tesco was one of the first - with an in-house developed software system - and now most of the UK major chains have followed suit with similar systems.
The Tesco system was initially thought to be un-economic as it simply comprised staff going round existing stores and loading carts that where then delivered using small vans to homes in the locality - but apparently its been profitable since the outset.
Tesco's approach is compared to that of WebVan (who feature in the CNN article) in this document written by a Prof at Wharton (free - but registration required)
More recently, a WebVan style UK Grocery operation called Occado has started too - working with upmarket Grocer Waitrose. Their approach is to use central warehouses to fill orders and distribute.
All this competition has resulted in competition between providers both on price (several offer the service 'free' for spends over a threshold of about 75) and quality (for example, discounts if delivery times are missed, or the goods / brands you order are not in stock etc.)
http://www.e-zgrocer.com/
This service has been around for a few years. We're in a very sparsely populated area (35k people in my town). When it first started, we mocked it, saying that it would never work around here. Then we realized that it was still around, and aparently gets good use.
I think their secret is that it wasn't some kind of VC startup, but rather a grocer that decided to go online.
What killed WebVan was this: They spent big bucks to "upgrade" to a fully automated system (more robots less people) WITHOUT doing at test study to see if they would actually save time/money. Come to find out the systen they had bought (maybe some other system would have worked but they were dumb for not testing it) was less efficient than the more human based system they already had. Opps! All that money to just slow down production. That sort of system is hard to recoup the costs. Not many people out there looking to be a food store.
WebVan was one of the few "new ideas" that was based on a proven model. Almost all food stores use to deliver in the city back before cars dominated everything.
The problem was never whether there was a viable business model in the idea of delivering groceries to homes. The problem was that it's a low-margin business, and it doesn't lend itself to the massive "economy of scale" theory behind most of the dot-com era companies.
Think about it for a second. Chances are that there's more than one grocery store in your town. Here, in my town of about 40,000 people, we have two Stop & Shop stores (both on the borders), a Shaw's, a Market Basket, both Wal-Mart and Target (selling a decent amount of groceries), and a smaller local store run by a guy who has four stores in the area. Plus a number of smaller specialty and convenience markets, and a couple more supermarkets right outside town - including a Trader Joe's.
My point is that all these stores have enormoous fixed costs. It's expensive to run a grocery store - for personnel you have deli staff, bakers, cashiers, baggers, management, stockers, butchers, etc. Depending on the store size, that's 10-30 people per shift. You also have high real estate costs, because your store needs to be in a nice, desirable shopping area, high advertising costs (though manufacturer co-op dollars help), and perishable merchandise that has to be disposed of if it doesn't sell. Not to mention high electrical costs, lots of water consumed, and high trash costs.
Now, take the same or better merchandise, stock it in a warehouse that's much cheaper to maintain, and pay delivery drivers instead of cashiers and baggers. You save on some of the fixed costs but make up some of that on the electronic infrastructure.
Altogether, it's a potentially viable business model that can work at least as well as the brick & mortar version. The catch is that the giant brick & mortar chains didn't spring fully formed from a venture capital infusion. They grew over time to become the giants - generally with one or two stores that did well enough to fuel expansion over a generation. Try and build big from the start, and you've got big costs. You don't have time to wait for the customers to find you. Start small, service a few markets well, and you won't run out of cash before the shoppers come. That kind of growth isn't good enough for either the VC market or Wall Street.
But it's good enough to build a company if done right.
-- Josh Turiel
"2. Do not eat iPod Shuffle."
I've been using peapod , which is stop and shop's online service. I can say nothing but good things about them. The biggest benefit is that we save alot of money and time. My wife and I used to go on sunday afternoon to the grocery store, and just basically impulse buy what we thought would be enough food for the week. We'd end up with far to many cookies and ice creams and not enough healthy food. Peapod has helped us alot with this since we can just log in anytime we think of something we need or have run out of, and then save the cart until next time. We typically start making the order right after we recieve previous order, and will add items for the next couple of weeks (I find it easier to order 2 weeks of groceries at a time). Delivery fee is only about 5 dollars if you order over $100 worth of groceries. They also remember all your previous orders so you can look back and see what you ordered last month or last year, and you can copy/paste a text list into their search program to speed up searching for items. It's really a great program, and I reccomend you try it at least once if it is available in your area. And now for the shameless plug, if you do sign up as a new customer based on my positive thoughts: my account is peapod at heem.org of course substituting the word at with the @ symbol.
Don't Tread on Me
We used to have a choice of both Webvan and Peapod back in the day. Both were great. Right after our daugher was born, by C-section, my wife was ordered not to carry loads and to avoid stairs where possible.... we had a flight of stairs to the front door to our townhouse at the time. She was a heavy user of Peapod for groceries and DrugStore.com for diapers. She once said: "How did people ever have babies before the web?"
Anyway... Peapod was great, they did a wonderful job of selecting produce for you... always first rate stuff. But they pulled out of the area because they were competing with Webvan and were not interested in bleeding money in exchange for market share.
Webvan continued for a while, but let's face it... they were clucks. They had *no* control over their costs. Very stupid. In the grocery business the margins are thin and you *must* be on top of your costs. Webvan were completely brain-dead idiots in this regard, they did lots of things in expensive ways for no benefit at all over the cheaper ways. They deserved to die.
We have used Safeway.com a few times... but don't use them for anything other than food-in-a-box. Their produce is marginal to begin with, and what they select for web orders is the dregs of the bin. Both Webvan and Peapod delivered *great* produce... Safeway.com is a health hazard on wheels in that regard.