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Sega Studios To Be Amalgamated In Sammy Merger
jasoncart writes "News from Japan today informs us that the Sega-Sammy merger is progressing apace ahead of the October completion date, with the announcement of new appointments at the holding firm, and news that 'Sega's seven internal divisions, including famous studios such as AM2 and Sonic Team, will be amalgamated ahead of the merger.' Sammy boss Hajime Satomi argues: 'I feel that Sega has high individual capabilities, but it's too separated into different subsidiaries... It's about time that we returned back to the old Sega' - there's also a new company logo for the holding company. At a time of great change for Sega, the only thing now certain is this great shift, with which Sammy aims to push Sega back into profitability."
[At a game development meeting at the new Sammy-Sega]
Sega exec: Our test results show that the public wants more innovation in the next Sonic game we make. What can we do?
Sammy exec 1: How about adding levels where the user must change into ball form, and then falls down onto a randomizes grid of pins?
Sammy exec 2: And the user has no control over Sonic at the time?
Sammy exec 1: Yes!
Sammy exec 3: And if he makes it to the exit point, he gets 100 lives right?
Sammy exec 1: Exactly. and if he fails, the user just has to do it all over again.
Sammy VP: Sounds great! Start project planning now.
Sega: Ok...