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End Run Around Pop-up Blockers

An anonymous reader writes "The pop-up arms race continues, cnet has this article on how advertisers are responding to pop-up blockers." Can't wait for a full page of javascripted user-initiated pop-ups.

13 of 484 comments (clear)

  1. FireFox by Wheaty18 · · Score: 5, Informative

    I have not had one popup since I fully switched to FireFox (around 6 months ago).

    There is also a FireFox extension that blocks those annoying Flash popunder ads.

    1. Re:FireFox by Squareball · · Score: 5, Informative

      The best extension is the Flash Click To Play in FireFox! No more blaring annoying Flash ads anymore! All you get is a white window with red writing that says "Flash. Click to play" and if you want to view the flash content you click it.

    2. Re:FireFox by CaptBubba · · Score: 5, Informative

      Use adblock instead. just put in wildcard strings such as "ads.*" "*doubleclick*" "*fastclick*" "*burstnet*", and more, and you will block all of the ad shit (including flash) coming from their servers. What good is a javascript mouseover if the script can't download the ad in the first place?

    3. Re:FireFox by SmilingBoy · · Score: 5, Informative
      I use these regexps, in case anyone is interested. I'll have a look at yours as well.

      [Adblock]
      googlesyndication
      us.yimg.com/a/
      /\/b uy_assets\//
      /[\W\d_](top|bottom|left|right|)?ban ner(s|id=|\d|_)[\W\d]/
      /[\W\d](double|fast)click[ \W\d]/
      /[\W\d]click(stream|thrutraffic|thru|xchan ge)[\W\d]/
      /[\W\d]value(stream|xchange|click)[\W\ d]/
      /[\W\d]dime(xchange|click)[\W\d]/
      /[\W\d](on lineads?|ad(banner|click|-?flow|frame|ima?g(es?)?| _id|js|log|serv(er|e)?|stream|_string|s|trix|type| vertisements?|v|vert|xchange)?)[\W\d]/
      /(hot|spy) log/
      /[\W_](b(an|nr)s?|jump|redir(ect|s)?|stat)[\ W_]/
      /\W(cy|r)?c(ou)?nt(er|ed)?\W/
      /p(artner|ing \.cgi|romotion)/
      reklama
      /sp(onsor|ymagic)/
      /to p(100|cto)/

  2. The wonderful program that is Proxomitron. by DrEldarion · · Score: 5, Informative

    If the code is on the page, The Proxomitron can kill it. I haven't seen a pop-up that has been able to get past it yet, and even if one did, I could just make a new filter to kill all pop-ups of that sort.

    It also blocks other ads, background midis, flash animations, and all sorts of other annoyances in addition to adding functionality to other sites if you're clever enough to write some nice regular expressions and HTML code.

    Wonderful little program.

  3. Examples of some sneakier popup methods by IvyMike · · Score: 5, Informative

    Click here to see some sneakier popup methods. Some even get around firefox popup blocking, although I'm certain that once they become popular, the army of mozilla hackers will find a way to block them.

  4. Can't Stop Tech by abscondment · · Score: 5, Insightful

    You cannot stop technologies. What we do is we adapt to the changing technologies (and advertising environment) and continue to operate the business successfully.

    That knife cuts both ways. You'll keep developing new ways to serve adds, and we'll keep blocking them.

    I do think, however, that there are more people who dislike popups than who benefit from their continuing as a viable marketing option.

    Advantage: Us.

  5. Re:Can't they see it won't work? by Anonymous Coward · · Score: 5, Informative

    ... and add it to their hosts file pointing at 127.0.0.1 ...

    I don't get this.

    Why does everyone advocate pointing these to 127.0.0.1?

    127.0.0.1 is your local machine. It's not some magic blackhole address. Using 127.0.0.1 really messes you up if you happen to be running a web server on your machine (doing web development, say). It's bad advice.

    It's so much easier to point them to 0.0.0.0. That works just as well in the hosts file, and since it's an invalid IP address, attempting to open a socket returns immediately with failure. No need to bounce the requests off your local machine, and your web browser instantly blocks images, pages, etc. from those domains.

  6. Re:Can't they see it won't work? by h4rm0ny · · Score: 5, Insightful


    I agree that it's stupid. I will actively avoid buying products where their adverts have annoyed me; but I think the logic is supposed to be as follows:

    The target of the ad does not actively think "Wow - I really need that" but instead, when going to buy a product of that nature, they will go for the one that they've been exposed to the most. They don't buy the no-name deoderant, they buy the one with all the ads, etc, etc. I can tell you from experience in the food industry that often the difference between several products is just the labelling (and the price ;)

    The other explanation for it is the way that the businesses work. In the larger companies, advertising departments can have a lot of influence. They also have to justify themselves. I think there is a tendancy to view the public as a mindless force susceptible to their advertising. If they see that a lot of people are browsing the web rather than watching TV or reading magazines, then panic sets in - "Oh my $DEITY, we're not getting the coverage we were before. We must get it back."

    I think it's this latter panic that is really the source of such bone-headed and irritating advertising.

    --

    Aide-toi, le Ciel t'aidera - Jeanne D'Arc.
  7. Fear the worst by mpcooke3 · · Score: 5, Informative

    I develop a contextual/live feed advertising system (yes flame me if you wish) and we have one guy who attends IAB (Internet Advertising Bureau) events here in the UK, so I get to hear about all the "latest and greatest" advertising formats.

    In response to the adblocking technology several new ad formats are being approved for general usage and they all suck.Basically the new ad formats are much much bigger than the current sizes. I can't remember what sizes they were but I was crying when I was told. (bad luck 800x600 users)

    Other "great" news from the cutting edge of advertising is that more full movie streaming ads will become popular (obviously with advertisers not with users)

    And worst of all what are currently blockable popup ads will be replaced with Flash overlays that fly around screen.

    Apparently the IAB did an expensive study in the states into what normal users thought of all these new ad formats (pop-ups, pop-unders, flash overlays, dhtml etc,) And the result was that most users call all annoying ads "pop-ups" and they really hate them. Well duh, I'm not sure what the point of *that* study was for.

    On the plus side I remember hearing that IAB guidlines will recommend all flash overlays have a close button.

    So in general the whole state of affairs depresses me ALOT. I don't think the IAB/advertisers have even got Avalon on their radar yet, but I imagine Avalon ads will enable a whole new generation of annoying ads.

    For normal users this will all suck, but most of the ads probably won't work on a standard debian install so /.ers don't have too much to worry about.

  8. No annoying popups with tabs by solicit · · Score: 5, Informative

    Popups are irritating because they, well, pop up, when you least expect it, where you least expect it, and have to spend time and nerves closing it. But when you use tabbed browsing and set new windows to open up as new tabs, this problem is gone. It is when I use a browser without tabs for some time and notice those ugly popups that I think - why don't I ever notice any popups? And this is because when an ad appears in some tab, I just click where the X that closes the tab usually is and get it over with.

  9. We need some new rules enforced in the browser by Animats · · Score: 5, Insightful
    In addition to popup blocking, we need some better handling of popup windows in browsers:
    • Windows opened from scripting are treated as children of the parent window. When the parent window closes, so must the child window. When the parent window is moved to the back or minimized, the child windows must do the same. (You can still minimize or dismiss the child window, of course.)
    • Windows opened by scripting should retain some visual association with the parent window. They should overlap it at least slightly, unless the user moves the window.
    • Windows opened by scripting have a user-settable maximum size. Anything bigger than this comes up with scroll bars.
    • Flash animations must be closeable and blockable. Flash, and all other "controls", should run in a jail, permitted to talk to the screen and the originating site only. There must be right-click menu options to kill any "control", whether it likes it or not.
    • All windows have close buttons.
    • No script can open more than one window per user click.
    We need to keep control of the browser GUI in the user's hands, no matter what the site tries to do.
  10. Ad Performance... by zokrath · · Score: 5, Insightful
    From the article:

    Click rates, or the number of times people click on an ad, could explain the growth of pop-up ads. Marketers say between 2 percent and 5 percent of the people who receive them will respond with a click. That compares with less than 0.35 percent for the most widely used ad on the Net today, static banners, according to an ad server report from DoubleClick.

    "Pop-unders still yield the best performance,"


    This probably has something to do with the fact that a large percentage of pop ups use deceptive techniques to get someone to click on them unwittingly.

    From 'System Needs to Update, click anywhere in this window to Update your system', to 'Your system is not secure, click anywhere in this window to secure your system', to "Error Xb3t10-2, click anywhere in this window to continue", to ads that simulate windows and have their own 'close' buttons that are just part of the ad graphics, (Even I have accidentally clicked on those a few times,) there are myriad different 'strategies' that advertiseers use to trick people into thinking that the pop up is not an ad, but an essential message from their computer machine that they should obey.

    Meanwhile, people have learned that 'click to win' banner ads generally aren't worth their time, and so they have stopped clicking on them as often as they used to.

    With the current batch of viruses growing larger and more dangerous, there will be more people that know they should be worried abotu viruses, ,but don't know what they should do about it. ANy official sounding windows that pop up will likely garner a click, even if they suspect it is an ad, 'just in case'. It doesn't cost them anything, that they can see.

    As to floaters and various flash ads, browser makers and macromedia need to take some responsibility and provide options to prevent that kind of crap. Going to a website and then having a floating ad with motion and sound that I cannot close, or an ad that floats over what I am trying to read, is quite irritating, and I will never purchase.

    For some companies that I normally buy from, I have sent letters explaining that their intrusive ads have caused me to lower my expenditures on their products. Generally I get back a canned response that places the blame on the advertising firm that made the ad. Apparently advertising firms are privateers now, that companies give payment and blessing to, and then take no respoinsibility for.