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Web Logs Finally Meet Sim City
l0rd writes "A good piece on wired says :
A few games of Roller Coaster Tycoon don't usually translate into productive work, but for one developer the diversion planted the seed for making website analysis more intuitive.
Several years after playing those inspirational games, Robert Savage came up with VisitorVille, a website-traffic analysis package that essentially crosses the DNA of SimCity with that of the traditional chart- and graph-centric tools businesses have long been using.
Screenshots included."
A fre trial would have been really great. It looks like a good tool, but I would need to see how usefull I found it before I lay down my cash. Even if you cancel in the first month there is a %10 processing fee
paul reinheimer
I was going to check it out. Then I stopped.
First of all, the lowest package is $30/month, that's very expensive for a personal site. Second, like you said, even if you cancel, they keep 10% of the fee you paid.
I see it more as a toy than anything else. For any more serious stats, you would use a log analyzer. A $30/month toy is out of my reach.
Very good idea, with a stupid convoluted license.
Things like this from their pricing page.
If you want to use VisitorVille for Windows on up to three personal computers -- office, laptop, home -- then the optional Power User plan is for you. Note that this is not a multi-user option, but rather a way for you to exercise your single-user license on more than one personal computer
Its licenses like this that made me stop upgrading Webtrends as well. (The 'we can audit you at any time' in the webtrends 3.5 license did it for me)
As Edward Tufte points out in The Visual Display of Quantitative Information, Envisioning Information, and Visual Explanations, the meaningful display of information is about removing visual clutter, not introducing it.
Just as a PowerPoint presentation doesn't really increase our ability to grok the quarterly sales figures, the visual fluff of metaphorical buildings and busses doesn't help us understand traffic data. Simple bar graphs do not introduce the distortion of perspective. They're not sexy, but they do not make it more difficult to discern relationships between data elements, the way a 3d urban representation does.
I'm also reminded of good old Microsoft Bob, and some of the more antiquated websites from the 1990s that forced a metaphor onto something that didn't need one in the first place. Back in those days, Web designers felt that people wanted an "experience" when what they really wanted was an attractive and clean interface to information, organized in a way that would be useful.
Professional web developers and marketers (I know, they're all stupid, they all want dumbed-down visual information, blah blah blah) need information they can drill down into quickly and easily without a lot of superflous distraction. There are already several good tools, like Summary and FunnelWeb, on the market. I don't think this experiment will make it in an already saturated market.
Read the EFF's Fair Use FAQ
Judging by the screen shots, the primary way of representing site activity is skyscrapers in a rectangular city grid.
The city-grid metaphor fails to capture the essential hierarchical structure of a Web site
In addition, showing page popularity by the height of buildings favours pages that are designed primarily to route users to other pages. For instance, the home page would typically get the most hits.
However, the objective of a home page is to route users to pages that provide some information specific to their interest. These pages are inherently less popular but what the site manager needs to know is whether people who go to the home page are ultimately getting to the less popular pages that interest them further down the hierarchy.
In effect, it's the traffic between pages that's more interesting than the hits on the page. The service does provide this information but in a more conventional form of percentages and lists.
A pinball machine metaphore might be more useful with visitors represented by the pinball. The pinball should get through the maze of bumpers with as few rebounds as possible before exiting the game. If users spend a lot of time bouncing around, the site is failing to get them to the pages that interest them quickly.