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Lauren Weinstein: If MTV Calls, Hang Up

Lauren Weinstein writes "Usually when one gets a call to participate in a news-oriented television program, subterfuge isn't a worry. But in the brave new world of 'newsertainment' -- a blurring of news and entertainment -- you really need to watch your back. Herein is the sordid tale (posted last night to Dave Farber's "IP" list) of what recently happened to me -- and my narrow escape -- when Viacom/MTV Networks came calling, asking for my help to educate the world's youth about important topics (in this case, the scourge of spam). Be warned. It could happen to you!"

28 of 761 comments (clear)

  1. For those that just read the summary by Anonymous Coward · · Score: 5, Informative

    For people that didn't read the article, it's actually a new show on Comedy Central called Crossballs. It's not MTV itself, or even a show on MTV.

    Comedy Central also produces the great The Daily Show, which I'm sure a few guests are upset they appeared on after it airs. (Host Jon Stewart recently jokingly asked on the show why anyone is still willing to appear). It's more widely known, though, and they seem to be open about who they are.

    1. Re:For those that just read the summary by siriuskase · · Score: 5, Insightful
      I read the article, it's about an "embarass the guest" kind of show and since it's taped, Comedy Central holds all the cards. Definitely something you would never want to be on.

      If you are ever asked to guest on a show you aren't familiar with, it is imperative that you get familiar with it. Any information you get from the producers should be in writing. If they insist on using only telephone or editable email (a red flag, BTW), print it out as a contract and ask that it be signed.

      --
      If you must moderate, please moderate as irrelevent, not something bad, because I'm sure someone will find this interest
    2. Re:For those that just read the summary by Anonymous Coward · · Score: 5, Informative

      They won a Peabody award.

  2. Punk'd? by mfh · · Score: 5, Insightful

    After Punk'd, I would never speak with anyone remotely appearing to give me a hard time over anything whatsoever. I'd just walk away. Who would speak to MTV anyway? Aren't they just a bunch of asshats with lots of money but no direction whatsoever? I mean, I'd love to party with those guys because it'd be a blast... but to work seriously (or try to) with MTV would be like a game of career-Russian-roulette.

    --
    The dangers of knowledge trigger emotional distress in human beings.
    1. Re:Punk'd? by wfberg · · Score: 5, Informative

      Since the shows are taped, they can't broadcast anything without a signed waiver, for fear of you sueing the bejesus out of them. Just stay clear of signing waivers that pertain to tapings of future events, and you'll be fine.

      --
      SCO employee? Check out the bounty
    2. Re:Punk'd? by mfh · · Score: 5, Funny

      > Why on earth would you think you were important enough to punk?

      Yeah only the most important people in the world get Punk'd, you know, the scientists, greatest of politicians and the humanitarian philanthropists. /sarcasm

      > I love how you have revealed your secret fantasy of being important enough to be punk'd, but having the brains and wherewithal to escape their set ups!

      I aim to please.

      --
      The dangers of knowledge trigger emotional distress in human beings.
  3. Here is the sordid article text by scragz · · Score: 5, Informative

    Dave,

    The L.A. Times article (avoid folding the long URL!):
    http://www.latimes.com/business/la-adfi-fr eston20j un20,1,5581013.story?
    coll=la-home-headlines online for now (registration required) tells the story of
    Tom Freston, chairman of Viacom's MTV Networks. The article suggests that Tom's
    style for MTV et al. might be the saving grace for Paramount and perhaps the
    rest of the entertainment industry.

    If MTV's model is the solution, we're in for big trouble. Hear my saga and avoid
    the fate that almost befell yours truly -- experts and spokespeople in the IP
    readership, you could be next!

    A few weeks ago, I got a call from a producer who identified herself as being
    with MTV Networks' "The Debate Project" - -- who wanted to book me onto a new
    debate format show in production, to be taped a few days hence. She described
    the show (which she never actually specifically named) as oriented toward young
    people about important topics, with guests who were experts in their respective
    fields. They wanted me to debate a known spammer (who they wouldn't identify at
    the time) regarding the scourge of spam. It would be fun she implied, since the
    audience would of course be on my side.

    While MTV Net producing a show like this seemed a bit odd, it's not unheard of
    for them to do topical programming. She assured me the program would definitely
    air on an MTV Network but wasn't sure which one yet. Odd, but I've gotten
    stranger calls from more ordinary news-oriented programs.

    They sealed the deal by promising to send a car so I wouldn't have to hassle
    with driving in to Hollywood from The Valley through late Friday afternoon
    traffic, and even said they'd throw in $200 (egads -- payment for a "news"
    appearance -- unheard of in my experience!)

    OK, I'll bite -- sounds more interesting than typical interviews anyway. Then
    followed more phone calls from other staffers questioning me at length on the
    topic of spam, an e-mailed message with similar questions, and finally all was
    set to go. They were really excited about my joining them the next day they kept
    saying, and would call me in the morning before sending the car.

    That same Thursday night, with the show scheduled for Friday, I was increasingly
    uncomfortable. There was a bad feeling I just couldn't shake, an almost animal
    instinct of something amiss that I couldn't put my finger on.

    When the show had originally called, I had done some cursory googling but
    couldn't fine anything relevant. This didn't seem too unusual for a show in
    production but not yet on air. Now I started googling in depth.

    At first I found nothing again. But then I started working backwards from the
    contact phone numbers I had for the show's production staff. This time I hit pay
    dirt, and while the pages unscrolled on my screen a cold chill ran down my
    spine.

    As the recent, angry testimonials I had found recounted, with a matching of
    modus operandi that left no chance for error, the show on which I was about to
    appear was a fraud.

    Not really a debate at all, the show is actually a program for Comedy Central
    (yes, an MTV/Viacom network) called "Crossballs" -- and its sole purpose is the
    embarrassment and humiliation of the expert guests who are brought on expecting
    a legitimate discussion program.

    Crossballs is a rigged "reality" show, where real guests, who have been kept in
    the dark about the show's real format, are paired off against actors (playing
    the debate opponents) for the amusement of the live audience. The stories I read
    from persons recently on the show included descriptions of crude,
    sexually-oriented verbal attacks (and worse, like being handed various sexual
    "apparatus") and concerns that their reputations would be ruined once the shows
    aired.

    As the alien commander said in "Plan 9 From Outer Space": "That was TOO close!"

    In a few hours I was scheduled t

  4. For those that would like to read the article by delta407 · · Score: 5, Informative

    I managed to grab a mirror before the server was reduced to a smouldering pile of copper and silicon.

    Enjoy.

    1. Re:For those that would like to read the article by stonecypher · · Score: 5, Funny

      You appear to have lightning reflexes.

      --
      StoneCypher is Full of BS
  5. Re:How did he know? by mutewinter · · Score: 5, Insightful

    "Reality" shows? You mean shows that have absolutely no connection with reality but have low production budgets?

  6. Re:coward by Anonymous Coward · · Score: 5, Insightful

    "Even if the whole thing was a fraud, it should have been an experience to participate. Having known it was a setup, this would have been a great opportunity to spin things back on the hosts and have some fun."

    It was NOT LIVE.

    If you did something clever back at them, they would edit it to make you look like a retard.

  7. I hope they punk Ray Lewis by gelfling · · Score: 5, Funny

    Serously, I will cheer that Assston tries to punk a real badass like Ray Lewis or Allen Iverson and it ends in a quadruple homicide, high speed car chase, dead innocent civilians and a billion dollar lawsuit against MTV.

  8. Is this Jerky Boys gone Wild? by scupper · · Score: 5, Interesting
    This seem like the Jerky Boys entertainment model gone amok. Recently here in Sacramento, CA, our County's Registrar of Voters officer Jill LaVine, got targeted by the same tactics used by Jon Stewart's Daily Show "Mock the Vote". She fell for it, and our local paper did a story on it.
    What's disturbing is that, in the story, a Pew survey was cited stating that:
    21 percent of adults ages 18 to 29 said they regularly turn to "The Daily Show" and "Saturday Night Live" for presidential campaign news.
    Even worse, they asked a local sociology professor from UC Davis about the trend, and she said:
    "They feel like it doesn't speak to their desires or interests, and part of that is just being young, but part of it is feeling like, 'What's the point of being informed because you can't change anything anyway,"
    1. Re:Is this Jerky Boys gone Wild? by Have+Blue · · Score: 5, Informative

      The great thing about the Daily Show is that it's an actual news show: They cover real-world events, they report the actual facts, and only then do they start joking around. At least, they are no more or less accurate than any other TV news program. And since it's a comedy, and on cable, they can get away with more BS-calling and inconsistency-lampooning than most, and that's why it's so attractive to the younger generation.

  9. Re:coward by mabu · · Score: 5, Funny

    It doesn't matter. The studio audience would be LIVE.

    If I were in that situation and I felt it was a trap, I'd say F*CK every other word. Let them try to edit that out.

    You could pull a "Tim Robbins" and wear a t-shirt that says "This TV show is a SHAM" or some other really nasty image/saying. Let them try to edit that out!

    You could call up the local obnoxious radio morning crew and tell them of the plan and work with them to cook up a dirty counter-trick. There's a pair of those sleazeballs in every area that live for this kind of stuff.

    ENDLESS POSSIBILITY FOR FUN... and it was all blown.... too bad.

  10. MTV... by dark404 · · Score: 5, Funny

    makes -1 flamebait look +5 insightful

  11. Viacom by mabu · · Score: 5, Insightful

    I guess $200 is the market value for a person's dignity according to Viacom.

    That must be a nice company to work for.

  12. Humiliating experts? by Radon+Knight · · Score: 5, Insightful
    One sad thing about this is the very premise of the show. Experts in any field, by definition, possess information and knowledge which typically requires either (a) great scholastic ability, or (b) great native intelligence and/or intuition. IMHO, it seems that people possessing expert knowledge - which is really knowledge (think justified true belief, although this definition of knowledge is not up to date, it works as a starting point) - are the kinds of people who we, as a society, ought to respect, admire, and seek to emulate! Why should we take those individuals who represent the very pinnacle of human intellectual achievement and attempt to humiliate them in front of an audience under false pretenses?

    The answer, of course, is obvious: most people aren't experts. Most people aren't geniuses. Most people are within one standard deviation of the mean and are pretty satisfied with their abilities. Hobbes was right when he wrote that the surest proof that humans are approximately equal in intelligence is that most people are satisfied with their level of ability, and their is no better indicator of a fair distribution than when each person is satisfied with their share.

    Now, I could see supporting a show that took bogus experts as the target - i.e., those people who pretend to be able to talk to their dog, or to share karma with plants, use crystals to heal, etc. (but note that, under the abovementioned definition of knowledge that these people aren't really experts since they lack knowledge). That might be fun to watch. At the very least, it would serve the greater good of society by providing an intellectual function.

    But humilating smart people just so that some moron with barely enough intelligence to operate the remote can get his kicks? Bah. Give me the philosopher-kings of Plato anyday.

    1. Re:Humiliating experts? by adamruck · · Score: 5, Insightful

      You have a point. Everyone needs to have fun. Everyone needs to live a balanced life.

      The situation this article is talking about is not about having fun(Why wouldn't they tell her the actuall premise of the show outright?). This is about creating a culture that demeans intellectual people. I think that mainstream culture today glorifies joe sixpack/beergut. That in my opinion is wrong.

      --
      Selling software wont make you money, selling a service will.
    2. Re:Humiliating experts? by Have+Blue · · Score: 5, Insightful

      Possibly because the intellectuals come up with terms like "Joe Sixpack/Beergut" for everyone else?

  13. Re:how silly. by retro128 · · Score: 5, Insightful

    Actually it's a "he". Poor guy, what were his parents thinking? :)

    Since his server's been nuked, you can read a little about him here.

    --
    -R
  14. Beware of any News Reporters by major.morgan · · Score: 5, Interesting

    It's not just these "reality" or "newtainment" shows. I have had unfortunate experiences twice with local newsmedia stations. The most egregious was on a weekly topical debate program that took an issue and supposedly explored all sides. I even watched this show semi-regularly. I was asked on the show and had several "producers" talk about how they appreciated me being there to help people understand.

    I was waiting in a room off-stage for my appearance a little bit into the show, when the host instructed the staff to cut the feed to the room as the show started (Should've realized then). When it came time for me to come on, the host had prepped the scene for me to be immediately attacked by all involved. He supervised this extremely well, making sure to interrupt me, discount me or flat-out cut me off whenever I had a reasonable and logical statement or tried to defend myself (since his show was about expousing his view and not exploring anything). Watching the show at home later I see that he set this up from the beginning (when my view was cut).

    After seeing the tactics first hand, I could see how this show was a sham all along. Every episode had the same strategy, that now was transparent to me.

    Be very suspicious of the media when they come looking for you, they quite simply will lie to get what they want out of you - and make no mistake they will set you up, sell you out or edit the whole thing into something unrecognizable without any qualms or remorse.

    BTW- It was "Town Meeting" on KOMO4, Seattle, WA

    1. Re:Beware of any News Reporters by Pfhor · · Score: 5, Insightful

      Most news shows do this, I have seen this happen on both sides.

      What gets me is when someone on the Right claims that a Left group does this, but denies O'Reilly of doing the same tactics.

      Or the new "Michael Moore Hates America" movie, which from all appearances does an exposé on how manipulative and lying a documentary can be. Of course, the director misses the point that by doing a video documentary, which of course is a selective medium, the director is doing the same "tactics" that Moore does. You know, taking people out of context, rushing them on issues, manipulating their words, etc. (of course, the overall idea of Moore's Bowling for Columbine documentary which I saw was the use of Fear to manipulate and control the populace, the media's partake in it, and the government's use of it. As is F. 9/11 looks to be going more into).

      Also as someone who has made a documentary, the medium is very maleable. I'd never be in someone elses video actually, and I understand why moore wouldn't be in the "anti moore" documentary.

      Anyway, I am sorry you got manipulated by that circumstance, thought I would throw in my two cents.

  15. Oh this is TOO funny! by cluge · · Score: 5, Informative

    One can't help but feel sorry for the legit news folks over at CBS' "60 Minutes" and other excellent news programs....

    You are kidding right? The news program that almost drove Audi out of business with it's false inaccurate reporting?[ http://www.forbes.com/forbes/1999/1115/6412145a_pr int.html] The same news program that lines up it's guests to co-incide with their book releases (See Bill Clinton)? The same network (CBS) that uses pyrotechnics (20/20) to "demonstrate" what happens when a full sized pickup was hit - because it wouldn't catch on fire otherwise? [http://www.car-forums.com/s10/t2240.html]

    I thought the author was a bright guy, up until that comment. 60 minutes may have at one time been a respectable news magazine. That has not been the case for almost 2 decades IMHO. If 60 minutes knocks on your door and they have decided your "guilty", you have a better chance at getting your side of the story heard on cross balls.

    In the end - isn't that whats the most sad?

    cluge
    AngryPeopleRule

    --
    "Science is about ego as much as it is about discovery and truth " - I said it, so sue me.
  16. Re:I Loooooove the Daily Show by Monkelectric · · Score: 5, Insightful

    The only difference between the daily show and fox news is, the daily show lets you know its fake up front.

    --

    Religion is a gateway psychosis. -- Dave Foley

  17. Re:coward by Tokerat · · Score: 5, Insightful


    Because you misbehaved on a comedy show, that you KNEW was setting you up?

    God forbid any working professionals have a sense of humor, the f*cking world might collapse.

    It's that kind of mentality that makes this world a sick, sick, sick place. Yes, really.

    --
    CAn'T CompreHend SARcaSm?
  18. Pity by slonkak · · Score: 5, Insightful

    I feel sorry for those folks who work in the phone center making these calls who are only there because they need a job in order to support their families. I feel expecially sorry for those people who know exactly what they're getting people like Lauren into when they make the phone call or send the e-mail.

    Some of my friends thrive on such programs. Punk'd is one of their favorites. I can't stand it. For those of you who have never heard of it, it airs on MTV. The premise of this show is the same as the debate show, except they take more extreme measures. Instead of arguing with you, they'll have your house repossessed and make you think you just lost your home, until the end of the show when they inform you it was only a joke. I've seen people start to cry on this show. Somehow, I'm not finding this funny!

    Some people think of this as genius, I see it as a striving reach for attention. These people need help, I can't provide it, but someone has to.

  19. What happens if you go on the show by dellsworth · · Score: 5, Informative
    Jim March, a gun rights/electronic voting activist, went on this show without knowing what it really was. Here's his account of what happened:

    http://www.equalccw.com/thedebateshowfiasco.html.

    Not pretty.