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Mind Scans to Map Decision Making Mechanics

Posted by michael on from the chocolate-strawberry-vanilla dept.

rrangel writes "Newsweek is running an article on the fMRI, which tracks brain function by measuring blood flow, and using it for watching the mechanics of economics and choice. Best quote on economic choice: '... there is no quantity of juice sufficient to get a male monkey to look away from the hindquarters of a female in estrus.' H. Hefner has known that all along."

1 of 218 comments (clear)

  1. Someone has to post it... by Anonymous Coward · · Score: 0, Flamebait

    If Da*l McB*ide would be used as a test subject, the screen would only read "PLEASE INSERT BRAIN"...