Mind Scans to Map Decision Making Mechanics

rrangel writes "Newsweek is running an article on the fMRI, which tracks brain function by measuring blood flow, and using it for watching the mechanics of economics and choice. Best quote on economic choice: '... there is no quantity of juice sufficient to get a male monkey to look away from the hindquarters of a female in estrus.' H. Hefner has known that all along."

Comments

Re:Cheaper version of this research

[Anonymous Writer]

ok, now how many enjoy "Big juice box weekly"?

"Big Juice box weekly" sounds like the title of a porn mag, actually.

Wake me up when this illuminates bipolar

[totierne]

Call me self centered and bitter, with too many un illuminating visits to the shrink. You may also say I am a dreamer, but I am not the only one. etc.

Hey what the heck, I may even read the article when I get home from work.